{"id":315748,"date":"2023-06-07T09:25:47","date_gmt":"2023-06-07T09:25:47","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/audio\/"},"modified":"2024-10-08T11:18:00","modified_gmt":"2024-10-08T11:18:00","slug":"audio","status":"publish","type":"page","link":"https:\/\/integralads.com\/latam\/soluciones\/audio\/","title":{"rendered":"Audio"},"content":{"rendered":"\t\t
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Potencia tu medici\u00f3n de los anuncios de audio digital.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los oyentes se vuelcan en masa a los servicios de streaming de audio digital y no hay indicios de que esa tendencia vaya a desacelerarse. A medida que los anunciantes se suman, la calidad del inventario de streaming de audio se est\u00e1 volviendo m\u00e1s importante que nunca. IAS ayuda a asegurar que tu inversi\u00f3n en anuncios de audio se escuche, pueda medirse y sea transparente en el inventario de Pandora (y pronto habr\u00e1 m\u00e1s socios).<\/p>

Aporta transparencia a tus compras de audio digital con nuestro juego de herramientas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nuestras <\/span><\/span> soluciones <\/span><\/span> de <\/span><\/span> audio <\/span><\/span> incluyen: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTR\u00c1FICO NO V\u00c1LIDO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El <\/span><\/span> audio <\/span><\/span> est\u00e1 <\/span><\/span> cambiando <\/span><\/span> a <\/span><\/span> lo <\/span><\/span> digital. <\/span><\/span> Es <\/span><\/span> el <\/span><\/span> momento <\/span><\/span> de <\/span><\/span> hacer <\/span><\/span> ruido. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEl inventario de anuncios de audio digital est\u00e1 creciendo, lo que no hace m\u00e1s que aumentar la necesidad de soluciones de calidad de los medios, y los expertos de la industria concuerdan.\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tde los expertos de la industria coinciden en que el streaming de audio con publicidad seguir\u00e1 creciendo en popularidad entre los consumidores\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tde los expertos en medios consideran que la verificaci\u00f3n por parte de terceros ser\u00e1 crucial para asegurar la calidad de los anuncios de audio digital\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tde los profesionales de la industria coinciden en que, a medida que crezca el inventario de audio, aumentar\u00e1 el riesgo de las marcas en el contenido de streaming de audio\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Aporta <\/span><\/span> transparencia <\/span><\/span> a <\/span><\/span> tus <\/span><\/span> compras <\/span><\/span> de <\/span><\/span> audio <\/span><\/span> digital <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Accede a mayores insights sobre el impacto de tus campa\u00f1as de audio en Pandora (y pronto habr\u00e1 m\u00e1s socios). Nuestras soluciones de calidad de los medios, l\u00edderes en la industria, ayudan a garantizar que tus anuncios sean escuchados a escala y sin tr\u00e1fico no v\u00e1lido, ahora en audio digital.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Medici\u00f3n de la audibilidad<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verifica la calidad de tus anuncios de audio digital con tecnolog\u00eda l\u00edder en la industria que te ofrece una sofisticada transparencia. Accede a mediciones de audibilidad para todas tus campa\u00f1as de audio que se ejecutan en el inventario premium de Pandora, y pr\u00f3ximamente se incorporar\u00e1n otras plataformas y socios.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00c1S INFORMACI\u00d3N<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con nuestra medici\u00f3n audibilidad, obtienes:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Mediciones de impresiones audibles que calculan la cantidad de anuncios que se reproducen durante dos segundos consecutivos con el sonido activado<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>M\u00e9tricas de cuartiles que proporcionan datos de completaci\u00f3n de anuncios por cada cuarta parte del anuncio de audio<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Medici\u00f3n de tr\u00e1fico no v\u00e1lido en audio digital<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para en seco el fraude con datos que te proporcionan una visi\u00f3n granular y determinista de tus estrategias de mitigaci\u00f3n del fraude y te ayudan a prevenir la p\u00e9rdida de oportunidades para tu marca. Comienza a monitorear que los anuncios de audio est\u00e9n libres de fraude en el inventario premium de Pandora hoy mismo, y pr\u00f3ximamente se incorporar\u00e1n otras plataformas y socios.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tM\u00c1S INFORMACI\u00d3N<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nuestra soluci\u00f3n contra el fraude publicitario en el audio digital te ofrece:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Mediciones de tr\u00e1fico no v\u00e1lido que calculan el porcentaje de anuncios detectados como tr\u00e1fico no v\u00e1lido entre todos los anuncios procesados<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un enfoque continuamente equilibrado y una investigaci\u00f3n continua del tr\u00e1fico que te permite alcanzar m\u00e1xima efectividad<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OBT\u00c9N <\/span><\/span> INFORMACI\u00d3N <\/span><\/span> M\u00c1S <\/span><\/span> DETALLADA <\/span><\/span> SOBRE <\/span><\/span> SOLUCIONES <\/span><\/span> SOCIALES <\/span><\/span> VANGUARDISTAS <\/span><\/span> EN <\/span><\/span> IAS <\/span><\/span> INSIDER. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obtenga informaci\u00f3n m\u00e1s detallada sobre las soluciones de idoneidad y seguridad de marca de vanguardia en IAS Insider<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplora nuestro liderazgo de opini\u00f3n<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMedia Quality Report: 20\u00aa Edici\u00f3n\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tInforme Industry Pulse 2025\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Expertos<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tReporte de Calidad de Medios: 18\u00aa Edici\u00f3n\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Los<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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RESPUESTAS <\/span><\/span> R\u00c1PIDAS <\/span><\/span> PARA <\/span><\/span> CAMPA\u00d1AS <\/span><\/span> EN <\/span><\/span> R\u00c1PIDO <\/span><\/span> MOVIMIENTO. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tu \u00e9xito es lo que nos impulsa. Nuestro Centro de Ayuda de alcance mundial y nuestro equipo de atenci\u00f3n al cliente pueden abordar cualquier pregunta que tengas sobre nuestras soluciones de plataformas propietarias en cualquier momento.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tM\u00e1s informaci\u00f3n<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Potencia tu medici\u00f3n de los anuncios de audio digital. Los oyentes se vuelcan en masa a los servicios de streaming de audio digital y no hay indicios de que esa tendencia vaya a desacelerarse. 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