{"id":315688,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias-2\/quality-impressions\/"},"modified":"2024-10-08T10:11:19","modified_gmt":"2024-10-08T10:11:19","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/latam\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anuncios de calidad ameritan Quality Impressions\u2122. Haz que cada impresi\u00f3n cuente controlando la calidad de los medios que compras on en los que ofertas. En IAS, nuestro objetivo es brindar a nuestros clientes transparencia sobre la calidad de sus medios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Conoce c\u00f3mo priorizar la calidad en todas las campa\u00f1as con nuestra hoja promocional<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Haz <\/span><\/span> que <\/span><\/span> tu <\/span><\/span> primera <\/span><\/span> impresi\u00f3n <\/span><\/span> sea <\/span><\/span> de <\/span><\/span> calidad <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tQuality Impression\u2122 es una m\u00e9trica patentada de IAS acreditada por el MRCque contribuye a garantizar los est\u00e1ndares de calidad de medios. Para que un anuncio sea considerado una \u201cQuality Impression\u201d (impresi\u00f3n de calidad), debe poder ser visto por una persona real en un entorno seguro y adecuado para la marca. Todo dentro de la geograf\u00eda correcta.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisibilidad\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSi se transmite un anuncio pero nadie lo ve, \u00bftiene alg\u00fan impacto? La visibilidad es el fundamento de la calidad.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tLos bots no compran productos; las personas s\u00ed. Quality Impressions\u2122 siempre excluyen tr\u00e1fico no v\u00e1lido.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tEl contexto de los anuncios influye en la recordaci\u00f3n, el engagement y la afinidad, por lo que ayudamos a que tus anuncios aparezcan en el entorno adecuado para tu marca.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tNo pagues por impresiones que salen de tu ubicaci\u00f3n ideal, y elimina el desperdicio en tu presupuesto\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para asegurarse de que las campa\u00f1as tengan el potencial de conectar con sus audiencias, los anunciantes necesitan transparencia sobre la calidad global de sus impresiones, as\u00ed como la capacidad de optimizar sus campa\u00f1as eficazmente. Nuestra m\u00e9trica Quality Impression\u2122 ayuda a los anunciantes a hacer precisamente eso, ofreciendo una m\u00e9trica de calidad de medios que resume el rendimiento de la campa\u00f1a y demuestra su valor.<\/p>

Los reportes de IAS dan a los anunciantes el control total de su inversi\u00f3n en medios digitales al proporcionar informaci\u00f3n detallada sobre campa\u00f1as, socios, colocaci\u00f3n, dominios y aplicaciones, as\u00ed como una descripci\u00f3n del motivo de los fallos con el fin de orientarlos hacia la optimizaci\u00f3n.<\/p>

Con Quality Impressions\u2122, el control est\u00e1 en tus manos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Conocimiento <\/span><\/span> experto <\/span><\/span> de <\/span><\/span> la <\/span><\/span> industria <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obt\u00e9n los inisghts que necesitas para interpretar las tendencias de la industria, captar la atenci\u00f3n de los consumidores y generar mejores resultados con IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEncuentra nuevas ideas<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMedia Quality Report: 20\u00aa Edici\u00f3n\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Benchmarks<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tInforme Industry Pulse 2025\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Expertos<\/p>

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\r\n\t\t\t\r\n\t\t\t\tReporte de Calidad de Medios: 18\u00aa Edici\u00f3n\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Los<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Anuncios de calidad ameritan Quality Impressions\u2122. Haz que cada impresi\u00f3n cuente controlando la calidad de los medios que compras on en los que ofertas. En IAS, nuestro objetivo es brindar a nuestros clientes transparencia sobre la calidad de…<\/p>\n","protected":false},"author":1,"featured_media":315548,"parent":315708,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-315688","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"La m\u00e9trica Quality Impressions\u2122 de Integral Ad Science (IAS) garantiza est\u00e1ndares de calidad de los medios para impulsar la efectividad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/innovation\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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