{"id":311935,"date":"2020-11-24T05:00:00","date_gmt":"2020-11-24T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/"},"modified":"2024-11-13T10:45:19","modified_gmt":"2024-11-13T10:45:19","slug":"barometre-de-la-qualite-media-enseignements-cles-du-s1-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/","title":{"rendered":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><i><span style=\"font-weight: 400;\">Le barom\u00e8tre de la qualit\u00e9 m\u00e9dia d\u2019IAS s\u2019appuie sur la mesure de plus d\u2019un milliard d\u2019impressions chaque jour pour apporter au march\u00e9 des indicateurs cl\u00e9s sur la performance des campagnes publicitaires digitales dans le monde. Cela permet aux acheteurs et aux vendeurs d\u2019espaces publicitaires d\u2019\u00e9valuer la qualit\u00e9 de leurs campagnes et inventaires gr\u00e2ce \u00e0 nos benchmarks, en fonction du pays, de l\u2019environnement et du format publicitaire.\u00a0Au 1er semestre 2020, le contexte de crise sanitaire n\u2019a pas eu d\u2019incidence sur les indicateurs de visibilit\u00e9, de brand safety et de fraude en France et dans le monde.\u00a0<\/span><\/i><\/span><\/span><\/span><\/span><\/p>\n<p><b>Voici les enseignements cl\u00e9s de ce barom\u00e8tre du 1er semestre 2020 pour la France :<\/b><\/p>\n<h3><b>La visibilit\u00e9 progresse, notamment en mobile in-app<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u2019environnement mobile in-app gagne pr\u00e8s de 8 points de visibilit\u00e9 par rapport au 1er semestre 2019, soit 64,8% d\u2019impressions visibles. Mais la France est en dessous de la moyenne mondiale qui d\u00e9passe les 70% d\u2019impressions visibles.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Les formats display les plus visibles en mobile in-app en France sont l\u2019interstitiel<\/b><span style=\"font-weight: 400;\">, avec 81,8% d\u2019impressions visibles, <\/span><b>et le format horizontal 320&#215;50<\/b><span style=\"font-weight: 400;\">, plus adapt\u00e9 au format de l\u2019\u00e9cran, avec 77,1% d\u2019impressions visibles.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La vid\u00e9o reste le format le plus visible en France avec pr\u00e8s de 80% d\u2019impressions vid\u00e9o visibles sur desktop (79,9%), soit le 2<\/span><span style=\"font-weight: 400;\">\u00e8me<\/span><span style=\"font-weight: 400;\"> meilleur taux dans le monde derri\u00e8re l\u2019Italie, \u00e0 85%.<\/span><\/li>\n<\/ul>\n<h3><b>Le risque Brand Safety baisse mais reste \u00e9lev\u00e9<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">En France, comme dans le monde, on observe une tendance \u00e0 la baisse du risque Brand Safety sur un an, malgr\u00e9 le contexte de crise sanitaire.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cependant le risque Brand Safety reste \u00e0 des niveaux \u00e9lev\u00e9s et sup\u00e9rieurs aux autres pays. En effet, <\/span><b>la France enregistre le plus fort taux d\u2019impressions non brand safe sur desktop<\/b><span style=\"font-weight: 400;\"> avec 6,3% d\u2019impressions display risqu\u00e9es et 8,6% d\u2019impressions vid\u00e9o risqu\u00e9es.\u00a0 La France est \u00e9galement avant-derni\u00e8re sur web mobile avec 8,1% d\u2019impressions vid\u00e9o risqu\u00e9es.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sur ces environnements et formats, ce sont <\/span><b>les contenus violents <\/b><span style=\"font-weight: 400;\">qui constituent le risque le plus \u00e9lev\u00e9, repr\u00e9sentant 31,6% \u00e0 41,5% des contenus identifi\u00e9s comme risqu\u00e9s, suivis des contenus au discours haineux, repr\u00e9sentant 19,2% \u00e0 23,8% des impressions risqu\u00e9es.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Filtr\u00e9e, la fraude publicitaire reste faible<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Le niveau de fraude reste tr\u00e8s faible en France lorsque les campagnes font l\u2019objet d\u2019un filtrage pr\u00e9ventif, notamment en environnement web mobile o\u00f9 il est compris entre 0,2% (vid\u00e9o) et 0,3% (display).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cependant<\/span><b> les campagnes qui ne font pas l\u2019objet d\u2019un filtrage pr\u00e9ventif contre la fraude peuvent atteindre des niveaux de fraude jusqu\u2019\u00e0 25 fois plus \u00e9lev\u00e9s<\/b><span style=\"font-weight: 400;\"> que les campagnes optimis\u00e9es, allant de 6,9% \u00e0 13,2% d\u2019impressions frauduleuses selon le format et l&#8217;environnement.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sultats de notre dernier barom\u00e8tre montrent qu\u2019au-del\u00e0 de la mesure, il est ainsi crucial pour une marque de prot\u00e9ger son image des contenus non-brand safe et frauduleux, en activant une <\/span><strong><a href=\"\/fr\/insider\/quelle-solution-pour-lutter-contre-la-fraude-et-le-risque-brand-safety\/\">solution de Blocking<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, permettant d\u2019emp\u00eacher la diffusion de publicit\u00e9s sur des impressions frauduleuses ou dans des contextes risqu\u00e9s pour la marque.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De plus, dans le cas des achats programmatiques, la solution <\/span><strong><a href=\"\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/\">\u00ab Total Visibility <\/a><a href=\"\/fr\/insider\/programmatique-enfin-la-transparence-sur-les-couts-et-lefficacite\/\">\u00bb<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, permet aux acheteurs de savoir exactement, en quasi-temps r\u00e9el, o\u00f9 va leur argent<\/strong>, la qualit\u00e9 de ce qu\u2019ils ach\u00e8tent, \u00e0 qui et \u00e0 quel prix, et d\u2019optimiser ainsi l\u2019efficacit\u00e9 de ses investissements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de la Brand Safety, <strong>le ciblage d\u2019un contexte pertinent (<\/strong><\/span><strong><a href=\"https:\/\/integralads.com\/fr\/insider\/controle-du-contexte-la-brand-safety-alliee-a-la-brand-suitability\/\">Brand Suitability<\/a><\/strong><span style=\"font-weight: 400;\"><strong>) permet d\u2019am\u00e9liorer la perception de la marque par les consommateurs.<\/strong> De m\u00eame le ciblage de contenus \u00e0 tonalit\u00e9 positive ou neutre aura une plus grande efficacit\u00e9 publicitaire, selon notre \u00e9tude sur <\/span><a href=\"\/fr\/insider\/un-contenu-a-tonalite-positive-augmente-de-93-lagrement-dune-publicite\/\"><span style=\"font-weight: 400;\">\u00ab La puissance du contexte \u00bb<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au cours de cette p\u00e9riode sans pr\u00e9c\u00e9dent, les consommateurs ont pass\u00e9 et passent encore plus de temps sur les contenus digitaux, cr\u00e9ant ainsi de nouvelles opportunit\u00e9s de connexion pour les marques, pourvu qu\u2019elles soient affich\u00e9es dans le bon contexte.\u00a0<\/span><\/p>\n<p><strong>Pour t\u00e9l\u00e9charger le barom\u00e8tre, remplissez le formulaire ci-dessous.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le barom\u00e8tre de la qualit\u00e9 m\u00e9dia d\u2019IAS s\u2019appuie sur la mesure de plus d\u2019un milliard d\u2019impressions chaque jour pour apporter au march\u00e9 des indicateurs cl\u00e9s sur la performance des campagnes publicitaires digitales dans le monde.<\/p>\n","protected":false},"author":1,"featured_media":311936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[443,466,444,445,449,468,448],"tags":[],"class_list":["post-311935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","category-mqr-fr","category-brand-safety-suitability-fr","category-fraude-publicitaire","category-mobile-et-applications","category-tv-connectee-et-video","category-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020\" \/>\n<meta property=\"og:description\" content=\"Le barom\u00e8tre de la qualit\u00e9 m\u00e9dia d\u2019IAS s\u2019appuie sur la mesure de plus d\u2019un milliard d\u2019impressions chaque jour pour apporter au march\u00e9 des indicateurs cl\u00e9s sur la performance des campagnes publicitaires digitales dans le monde.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T10:45:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"836\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020\",\"datePublished\":\"2020-11-24T05:00:00+00:00\",\"dateModified\":\"2024-11-13T10:45:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\"},\"wordCount\":677,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg\",\"articleSection\":[\"Analyses\",\"Barom\u00e8tres Qualit\u00e9 M\u00e9dia\",\"Brand Safety &amp; Suitability\",\"Fraude publicitaire\",\"Mobile et applications\",\"TV Connect\u00e9e et vid\u00e9o\",\"Visibilit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\",\"name\":\"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg\",\"datePublished\":\"2020-11-24T05:00:00+00:00\",\"dateModified\":\"2024-11-13T10:45:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg\",\"width\":836,\"height\":526},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/","og_locale":"fr_FR","og_type":"article","og_title":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020","og_description":"Le barom\u00e8tre de la qualit\u00e9 m\u00e9dia d\u2019IAS s\u2019appuie sur la mesure de plus d\u2019un milliard d\u2019impressions chaque jour pour apporter au march\u00e9 des indicateurs cl\u00e9s sur la performance des campagnes publicitaires digitales dans le monde.","og_url":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/","og_site_name":"Integral Ad Science","article_published_time":"2020-11-24T05:00:00+00:00","article_modified_time":"2024-11-13T10:45:19+00:00","og_image":[{"width":836,"height":526,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020","datePublished":"2020-11-24T05:00:00+00:00","dateModified":"2024-11-13T10:45:19+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/"},"wordCount":677,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg","articleSection":["Analyses","Barom\u00e8tres Qualit\u00e9 M\u00e9dia","Brand Safety &amp; Suitability","Fraude publicitaire","Mobile et applications","TV Connect\u00e9e et vid\u00e9o","Visibilit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/","url":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/","name":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg","datePublished":"2020-11-24T05:00:00+00:00","dateModified":"2024-11-13T10:45:19+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/MQR_H12020_Insider-Header.jpg","width":836,"height":526},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/fr\/insider\/barometre-de-la-qualite-media-enseignements-cles-du-s1-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Barom\u00e8tre de la Qualit\u00e9 M\u00e9dia : Enseignements cl\u00e9s du S1 2020"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/fr\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/comments?post=311935"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/posts\/311935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media\/311936"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/media?parent=311935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/categories?post=311935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/fr\/wp-json\/wp\/v2\/tags?post=311935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}