{"id":311747,"date":"2023-06-07T07:37:05","date_gmt":"2023-06-07T07:37:05","guid":{"rendered":"https:\/\/integralads.com\/solutions\/proprietary-platforms\/"},"modified":"2025-03-27T08:35:05","modified_gmt":"2025-03-27T08:35:05","slug":"piattaforma-social","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/piattaforma-social\/","title":{"rendered":"Piattaforma Social"},"content":{"rendered":"\t\t
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Mi piace, commenti, iscrizioni, ottimizzazioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tra selfie, post e storie, il tuo brand vive su pi\u00f9 canali. Quindi misurare l\u2019impatto delle campagne sulle persone reali \u00e8 pi\u00f9 importante che mai. Siamo leader nell\u2019abbattere le barriere e nel misurare all\u2019interno delle piattaforma social, offrendo la trasparenza che i posizionamenti social richiedono.<\/p>

Diventa social e fai crescere la tua reach con il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vector\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> per <\/span><\/span> piattaforme <\/span><\/span> proprietarie <\/span><\/span> includono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVIEWABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEFFICIENZA & OTTIMIZZAZIONE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAD FRAUD\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONTEXTUAL TARGETING\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fai crescere la tua presenza sui social media con fiducia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il percorso dei buyer si \u00e8 spostato sui social e i marketer non sono rimasti ad aspettare. Pi\u00f9 di 2,7 miliardi di consumatori accedono a Facebook ogni mese e 1 miliardo di ore vengono trascorse ogni giorno su YouTube. Per questo i budget si stanno spostando sui social, gli inserzionisti chiedono soluzioni di brand safety e trasparenza per gestire al meglio i loro budget e misurare efficacemente le loro campagne. Abbiamo collaborato con tutte le principali piattaforme social e proprietarie per darti le soluzioni di cui hai bisogno per massimizzare ogni interazione tra il tuo brand e i consumatori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scegli <\/span><\/span> l'attivazione <\/span><\/span> strategica <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tL\u2019oversharing sui social media pu\u00f2 essere positivo, soprattutto se offre al brand una maggiore visibilit\u00e0 nell\u2019ambito dell\u2019investimento pubblicitario. Con soluzioni sia in-feed che nella rete del pubblico, stiamo innovando il sistema per rendere i social pi\u00f9 sicuri ed efficaci per i brand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento del 450% nella viewability dei video su una grande piattaforma social grazie ai report di IAS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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$<\/span>0<\/span>MLD<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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saranno spesi dagli inserzionisti statunitensi sui social media nel 2027.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAumento del 21% anno dopo anno (YoY) della pubblicit\u00e0 sui social media negli Stati Uniti\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cresci <\/span><\/span> con <\/span><\/span> fiducia <\/span><\/span> sui <\/span><\/span> social <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nell\u2019investire in pubblicit\u00e0 sulle piattaforme social, devi poter essere sicuro che riuscirai a raggiungere persone vere e che gli annunci siano visualizzabili. Continuiamo ad aumentare e migliorare le nostre integrazioni per fornire insight attendibili, per offrirti sicurezza nel tuo processo decisionale. Sii presente l\u00e0 dove si riuniscono i consumatori e noi saremo con te.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Safety & Suitability<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fatti strada pi\u00f9 in fretta dei tuoi competitor e ottieni tutti gli strumenti di cui hai bisogno per riuscirci. Siamo stati i primi a misurare l\u2019ad fraud e a verificare la Viewability su Facebook e YouTube. Inoltre, siamo uno dei pochi provider con due certificazioni YouTube Measurement Program.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le nostre innovazioni all\u2019avanguardia includono:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Misurazione della brand safety nei feed dei social media, oltre a solide soluzioni per la rete del pubblico<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Soluzioni che massimizzano i tuoi risultati con inclusion ed exclusion list<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Adeguamento ai contenuti che mettono il brand sulla strada per il successo sulle pi\u00f9 grandi piattaforme al mondo<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Misurazione di terze parti<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nessuno dovrebbe darsi i voti da solo. Se sceglierai di affidarti a IAS, otterrai report affidabili e imparziali.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Scegli una copertura strategica sulle piattaforme, che include:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Misurazioni affidabili e coerenti di terze parti, indipendentemente dall\u2019ambiente di esecuzione della campagna<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Accesso a tutte le principali piattaforme grazie alle partnership di IAS, per esserci sui canali che contano<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Copertura su Facebook, YouTube, Twitter, Spotify, Snapchat, Pinterest e tanti altri.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Insight AZIONABILI<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I social media creano connessioni in ogni angolo della citt\u00e0 e del mondo e IAS ti offre gli insight che daranno concretezza al tuo investimento. Scopri cosa genera risultati per il tuo brand e cosa no grazie a soluzioni avanzate per piattaforma social.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La nostra copertura completa fornisce:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Una reportistica interattiva e granulare su Viewability, Time-in-View e Traffico non Valido, che ti permetter\u00e0 di ottimizzare e massimizzare l\u2019efficacia delle tue campagne social.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Copertura globale e assistenza in pi\u00f9 di 40 lingue, cos\u00ec potrai essere dove sono i tuoi consumatori .<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La reportistica di Facebook ci ha aiutato in termini di ottimizzazione\u2026 Vedere le ripartizioni dei posizionamenti e degli annunci ci permette di modulare [le impression] per raggiungere i nostri obiettivi<\/p>

– Manager, Paid Social
<\/strong>MediaCom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> innovative <\/span><\/span> per <\/span><\/span> i <\/span><\/span> social <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge social solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEsplora la nostra leadership di pensiero<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS White Paper: Power Stronger Performance on Social\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Scopri<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Meta\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMigliora la Brand Suitability con l\u2019ottimizzazione su Meta\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Usa<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRicerca IAS: Brand Safety nei Social Media\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Analisi<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 la nostra forza. Qualsiasi domanda tu abbia sulle nostre soluzioni per le piattaforma social e sui processi, troverai un Help Center globale e il team Customer Success pronti a risponderti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mi piace, commenti, iscrizioni, ottimizzazioni Tra selfie, post e storie, il tuo brand vive su pi\u00f9 canali. Quindi misurare l\u2019impatto delle campagne sulle persone reali \u00e8 pi\u00f9 importante che mai. Siamo leader nell\u2019abbattere le barriere e nel misurare all\u2019interno delle…<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311747","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOttimizzazione & Misurazione dei Social Media | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) solutions let your effectively spend, engage, and measure performance, and maximize interactions on leading social media platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/social-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" 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