{"id":311746,"date":"2023-06-06T12:50:27","date_gmt":"2023-06-06T12:50:27","guid":{"rendered":"https:\/\/integralads.com\/solutions\/programmatic\/"},"modified":"2025-03-27T08:32:57","modified_gmt":"2025-03-27T08:32:57","slug":"open-web","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/open-web\/","title":{"rendered":"Open Web"},"content":{"rendered":"\t\t
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Ottieni la massima trasparenza ed efficienza per i tuoi acquisti in programmatic.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assicurati che i tuoi acquisti media in programmatic offrano i risultati che desideri. Ottieni efficienza e Quality Impressions\u2122 grazie a insight potenti e a un targeting mirato, che solo un leader del settore come IAS \u00e8 in grado di fornire.<\/p>

Scopri come possiamo migliorare i tuoi acquisti media con il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> per <\/span><\/span> la <\/span><\/span> pubblicit\u00e0 <\/span><\/span> in <\/span><\/span> programmatic <\/span><\/span> includono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAD FRAUD\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONTEXTUAL TARGETING\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEFFICIENCY & OPTIMIZATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verifica, ottimizza e controlla ogni campagna pubblicitaria in programmatic<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quando l\u2019investimento nella pubblicit\u00e0 in programmatic cresce, la trasparenza non pu\u00f2 rimanere indietro. Ti aiuteremo a controllare la qualit\u00e0 delle tue impression, a garantire integrit\u00e0 per il brand e a ottimizzare l\u2019efficacia delle tue campagne. Le nostre tecnologie proprietarie di data science e di verifica umana sono state progettate da accademici leader nel campo dell\u2019intelligenza artificiale (IA) e del machine learning. Offriamo sul programmatic una delle soluzioni contro le frodi pubblicitarie pi\u00f9 complete del mercato, oltre a un targeting e contenuti da evitare esclusivi basati sul sentiment e le emozioni, in modo che il contesto sia tra i parametri delle tue scelte di acquisto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La <\/span><\/span> trasparenza <\/span><\/span> e <\/span><\/span> i <\/span><\/span> dati <\/span><\/span> saranno <\/span><\/span> alla <\/span><\/span> base <\/span><\/span> dei <\/span><\/span> tuoi <\/span><\/span> acquisti <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ottieni una protezione proattiva in una delle pi\u00f9 grandi piattaforme lato domanda al mondo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$<\/span>0<\/span>MLD<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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di spesa pubblicitaria globale in programmatic stimata entro il 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdi riduzione del rischio per il brand grazie ai segmenti pre-bid di IAS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdegli acquisti media in programmatic sono sprecati a causa della scarsa trasparenza della catena di fornitura\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Attiva <\/span><\/span> campagne <\/span><\/span> digitali <\/span><\/span> efficienti <\/span><\/span> e <\/span><\/span> ottimizzate <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La crescente complessit\u00e0 e la vasta scala del targeting della pubblicit\u00e0 via programmatic e pre-bid crea il bisogno di acquisti pi\u00f9 efficienti e di ottimizzare la campagna nel modo pi\u00f9 veloce possibile. Le nostre soluzioni rispondono ad entrambi.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Segmenti Pre-Bid<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ottieni il massimo in termini di media quality e di KPI senza preoccuparti dell\u2019ottimizzazione in corso d\u2019opera. Assicurati che i tuoi annunci siano visti da persone reali, in ambienti sicuri e senza rinunciare alla qualit\u00e0 degli annunci display e video, grazie a dati predittivi e in tempo reale facilmente accessibili nelle maggiori DSP al mondo.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Grazie ai Segmenti Pre-Bid otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Targeting contestuale e contenuti da evitare basati sul sentiment e sulle emozioni<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Solide soluzioni di ottimizzazione grazie ai dati predittivi e in tempo reale di migliaia di media partner<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Dati su pi\u00f9 fronti che garantiscono un\u2019ottimizzazione lineare pre-bid e post-bid<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automated Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sperimenta l'automazione in pochi secondi. Dedica meno tempo al tagging e pi\u00f9 tempo all'ottimizzazione con Automated Tag, la prima soluzione IAS sul mercato per una gestione efficiente dei tag. Stai al passo con la concorrenza con un flusso di lavoro automatizzato che ti consente di concentrarti sulla performance della campagna, senza mai lasciare la piattaforma del tuo ad server.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con Automated Tag otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Tag wrapping automatizzato che consente di risparmiare tempo e ridurre al minimo l\u2019errore umano<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Gestione centralizzata e riconciliazione dei wrapped tags<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Maggiori efficienze operative con un maggiore controllo del processo di set-up della campagna<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Total Visibility<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grazie a Total Visibility attivi campagne pi\u00f9 efficienti, usi al meglio il tuo budget e ottieni un ROI mai visto prima. Passa a una soluzione esclusiva e innovativa in cui l\u2019acquisto di media in programmatic \u00e8 associato a grande trasparenza.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Con Total Visibility, otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>L\u2019ottimizzazione di un percorso di fornitura trasparente e attivabile<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Report finanziari quasi in tempo reale, a livello di impression<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Report approfonditi su violazioni e ottimizzazioni<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUZIONI CHE PORTANO RISULTATI<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS offre soluzioni pubblicitarie digitali innovative e leader del settore, progettate per ottenere risultati superiori. Dai un'occhiata alla nostra suite completa di prodotti per la misurazione e l'ottimizzazione e scopri come IAS pu\u00f2 aiutare il tuo brand a rimanere un passo avanti alla alla concorrenza.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With SOLUTIONS THAT DRIVE RESULTS, you get:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con l\u2019integrazione pre-bid di IAS, i marketer possono rendere scalabili le loro campagne di annunci Sponsored Content per raggiungere un pubblico professionale e aumentare fino al triplo le conversioni<\/p>

– Kamakshi Sivaramakrishnan, Senior Director Product Management
<\/strong>LinkedIn Marketing Solutions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> innovative <\/span><\/span> per <\/span><\/span> la <\/span><\/span> pubblicit\u00e0 <\/span><\/span> in <\/span><\/span> programmatic <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge programmatic solutions at the IAS Insider.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\t\t\t\t\t\"IAS\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tReport sulla Media Quality: 20\u00aa edizione\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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I<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"QPO\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS White Paper: Quest for Quality\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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L\u2019acquisto<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tQuest’estate raggiungi il tuo pubblico con i segmenti di contextual targeting di IAS\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Scopri<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 la nostra forza. Qualsiasi domanda tu abbia sulle nostre soluzioni per il programmatic e sui processi, troverai un Help Center globale e il team Customer Success pronti a risponderti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ottieni la massima trasparenza ed efficienza per i tuoi acquisti in programmatic. Assicurati che i tuoi acquisti media in programmatic offrano i risultati che desideri. Ottieni efficienza e Quality Impressions\u2122 grazie a insight potenti e a un targeting mirato, che…<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311746","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSoluzioni per la Pubblicit\u00e0 in Programmatic | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) programmatic solutions deliver radical transparency into your programmatic buys so you can run efficient, optimized, and brand-safe digital campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/open-web\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta 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