{"id":311745,"date":"2023-06-07T08:16:30","date_gmt":"2023-06-07T08:16:30","guid":{"rendered":"https:\/\/integralads.com\/solutions\/mobile-in-app\/"},"modified":"2024-12-07T13:12:01","modified_gmt":"2024-12-07T13:12:01","slug":"mobile-in-app","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/mobile-in-app\/","title":{"rendered":"Mobile & In-App"},"content":{"rendered":"\t\t
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I consumatori sono mobili. Muoviti con loro.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il Mobile In-app \u00e8 senza dubbio una delle aree a pi\u00f9 rapida crescita nella pubblicit\u00e0 digitale. Che i consumatori stiano guardando un video, giocando o leggendo un articolo, IAS offre sul mobile lo stesso livello di precisione e comprensione della qualit\u00e0 dei media che offre sul desktop.<\/p>

Metti il mobile al centro della tua strategia della campagna pubblicitaria, leggi il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> per <\/span><\/span> il <\/span><\/span> mobile <\/span><\/span> includono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVIEWABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAD FRAUD \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCONTEXTUAL TARGETING\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verifica, <\/span><\/span> ovunque <\/span><\/span> sia <\/span><\/span> il <\/span><\/span> tuo <\/span><\/span> pubblico. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tI consumatori sono in movimento e le nostre soluzioni sono sempre l\u00ec ad attenderli. IAS fornisce una verifica indipendente e affidabile su vasta scala su mobile e in-app.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>,33%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIl consumatore medio trascorre circa un terzo della sua giornata sui suoi dispositivi mobili\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tQuasi il 90% di quel tempo viene speso su mobile app\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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8 su 10 degli annunci pubblicitari display per mobile negli Stati Uniti vengono negoziati via open web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Massimizza <\/span><\/span> sul <\/span><\/span> mobile <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ottieni Quality Impressions\u2122 in un ambiente mobile in rapida crescita, con i segmenti pre-bid in open web, la nostra suite completa di soluzioni di verifica e soluzioni automatizzate per mobile in-app e mobile web.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Partnership e standardizzazione intersettoriale<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Insieme a IAB e Google siamo i membri fondatori dell\u2019Open Measurement Working Group, un\u2019iniziativa che riguarda tutto il settore. L\u2019Open Measurement Software Development Kit (OM SDK) \u00e8 stato creato per uniformare la misurazione in-app e consentire la verifica di aspetti come la Viewability, una metrica altrimenti non misurabile.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La nostra storia nella standardizzazione del settore:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Nel 2016 IAS ha passato a IAB il codice fondamentale utilizzato per sviluppare l\u2019Open Measurement SDK Initiative<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Oggi, l\u2019OM SDK \u00e8 uno standard del settore ampiamente riconosciuto e comprovato per la misurazione dei video in-app e web<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Rimaniamo strettamente coinvolti come membri dell\u2019Open Measurement Working Group nei nostri continui sforzi per promuovere la trasparenza e la standardizzazione in tutto il settore<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Soluzioni In-App<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gli investimenti degli inserzionisti sono sempre pi\u00f9 convogliati verso il mobile, ma la misurazione e la verifica in-app resta un tallone di Achille. Le nostre soluzioni offrono trasparenza, ottimizzazione e monetizzazione nel florido ambiente della pubblicit\u00e0 digitale su mobile.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Grazie alle nostre soluzioni mobile in-app, otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Una copertura completa degli acquisti in open web in-app con supporto pre-bid e post-bid per Viewability, Brand Safety e Traffico Non Valido (IVT)<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Una soluzione a tag singolo che consente di monitorare e bloccare display e video su mobile in-app e mobile web<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Metriche sulle impression visualizzabili accreditate dal Media Rating Council (MRC), rilevamento e filtraggio del traffico non valido sofisticato (SIVT) e reportistica personalizzabile<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> innovative <\/span><\/span> per <\/span><\/span> il <\/span><\/span> mobile <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge mobile solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEsplora la nostra leadership di pensiero<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS Threat Lab scopre un sofisticato schema di frode pubblicitaria che sfrutta false app Android\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Lo<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tOM SDK: L\u2019iniziativa per un sistema di misurazione aperto e standardizzato\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Nel tentativo di risolvere una sfida di settore \u00e8 stata creata l'iniziativa Open Measurement: la spesa degli inserzionisti era ampiamente inibita dalla limitata scalabilit\u00e0 delle misurazioni di terze parti della viewability.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 la nostra forza. Qualsiasi domanda tu abbia sulle nostre soluzioni di mobile e in-app e sui processi, troverai un Help Center globale e il team Customer Success pronti a risponderti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I consumatori sono mobili. Muoviti con loro. Il Mobile In-app \u00e8 senza dubbio una delle aree a pi\u00f9 rapida crescita nella pubblicit\u00e0 digitale. Che i consumatori stiano guardando un video, giocando o leggendo un articolo, IAS offre sul mobile lo…<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311745","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOttimizzazione e Misurazione della Pubblicit\u00e0 sui Dispositivi Mobili | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) solutions offer comprehensive coverage, custom reporting, and powerful insights into campaign performance on mobile devices and in-app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/it\/soluzioni\/mobile-in-app\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" 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