{"id":311744,"date":"2023-06-06T10:33:00","date_gmt":"2023-06-06T10:33:00","guid":{"rendered":"https:\/\/integralads.com\/solutions\/efficiency-optimization\/"},"modified":"2024-12-18T12:24:39","modified_gmt":"2024-12-18T12:24:39","slug":"efficienza-ottimizzazione","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/efficienza-ottimizzazione\/","title":{"rendered":"Efficienza & Ottimizzazione"},"content":{"rendered":"\t\t
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Metti a frutto ogni centesimo e ogni secondo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le nostre soluzioni ottimizzano e rendono pi\u00f9 efficaci i tuoi annunci, tutto a beneficio del brand. Grazie a Total Visibility, avrai la massima trasparenza finanziaria e potrai ottimizzare il tuo percorso di fornitura. Soluzioni come Automated Tag, invece, migliorano l\u2019esperienza complessiva di tagging, riducendo i costi operativi. Tutto questo sempre con lo stesso ottimo livello di Quality Impressions\u2122.<\/p>

Scopri come possiamo migliorare i tuoi acquisti media con il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> di <\/span><\/span> Efficienza <\/span><\/span> & <\/span><\/span> Ottimizzazione <\/span><\/span> coprono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCTV & VIDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPiattaforma Social\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quando costruisci il tuo brand, ogni secondo \u00e8 prezioso.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La suite di soluzioni di Efficiency & Optimisation di IAS \u00e8 in continua evoluzione e offre a buyer e venditori di annunci un controllo straordinario sull\u2019efficienza, l\u2019ottimizzazione e sui contenuti adiacenti che portano migliori risultati di business. Con Total Visibility, gli inserzionisti ottengono insight finanziari a livello di impression e la verifica della qualit\u00e0 dei media per scoprire il vero costo dei media segnalati. Inoltre, la nostra soluzione Automated Tag con Google riduce i tempi di tag wrapping a pochi secondi, offre un\u2019ottimizzazione intermedia e semplifica la reportistica, per lanciare e modificare le campagne pi\u00f9 velocemente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conosci <\/span><\/span> esattamente <\/span><\/span> dove <\/span><\/span> finisce <\/span><\/span> ogni <\/span><\/span> centesimo <\/span><\/span> in <\/span><\/span> rete. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMassimizza la resa e minimizza la spesa, con la tecnologia giusta e il partner giusto.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Total Visibility offre agli inserzionisti un risparmio di budget medio del 24%, che altrimenti andrebbe perso nella catena di fornitura<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tempo richiesto dal tag wrapping viene ridotto di circa il 50%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span><\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il Tag wrapping automatizzato concentra 4 passaggi manuali in un unico semplice processo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L'acquisto <\/span><\/span> in <\/span><\/span> open <\/span><\/span> web <\/span><\/span> \u00e8 <\/span><\/span> sinonimo <\/span><\/span> di <\/span><\/span> efficienza <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Negli scorsi anni, la vendita di annunci automatizzata ha guadagnato terreno e si \u00e8 evoluta in tutto il mondo, sostenendo al contempo l\u2019aumento dei livelli di media quality. Le nostre soluzioni per il open web sono la chiave di accesso a un\u2019 inventory digitale di alta qualit\u00e0 e dalla performance elevata.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Total Visibility<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grazie a Total Visibility attivi campagne pi\u00f9 efficienti, usi al meglio il tuo budget e ottieni un ROI mai visto prima. Passa a una soluzione esclusiva e innovativa in cui l\u2019acquisto di media in open web \u00e8 associato a grande trasparenza.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con Total Visibility, otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>L\u2019ottimizzazione di un percorso di fornitura trasparente e attivabile<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Report finanziari quasi in tempo reale, a livello di impression<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Report approfonditi su violazioni e ottimizzazioni<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Automated Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sperimenta l'automazione in pochi secondi. Dedica meno tempo al tagging e pi\u00f9 tempo all'ottimizzazione con Automated Tag, la prima soluzione IAS sul mercato per una gestione efficiente dei tag. Stai al passo con la concorrenza con un flusso di lavoro automatizzato che ti consente di concentrarti sulla performance della campagna, senza mai lasciare la piattaforma del tuo ad server.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con Automated Tag otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Tag wrapping automatizzato che consente di risparmiare tempo e ridurre al minimo l\u2019errore umano<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Gestione centralizzata e riconciliazione dei wrapped tags<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Maggiori efficienze operative con un maggiore controllo del processo di set-up della campagna<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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HP ha partecipato attivamente alla versione beta dell\u2019 Automated Tag di IAS con Google e abbiamo assistito a un enorme impatto in termini di tempo risparmiato per il team Ad Ops. Siamo entusiasti che la verifica di IAS sia stata automatizzata all\u2019interno di Google Campaign Manager, permettendoci ora di lanciare campagne pi\u00f9 velocemente, con la protezione di terze parti richiesta dal nostro brand. Non vediamo l\u2019ora di implementare l\u2019Automated Tag in tutte le nostre campagne.<\/p>

– Chris Liberti, Global Ad Operations Lead
<\/strong>HP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> innovative <\/span><\/span> di <\/span><\/span> Efficiency <\/span><\/span> & <\/span><\/span> Optimisation <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge Efficiency & Optimization solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEsplora la nostra leadership di pensiero<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Meta\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMigliora la Brand Suitability con l\u2019ottimizzazione su Meta\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Usa<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"QPO\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS White Paper: Quest for Quality\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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L\u2019acquisto<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMisura la carbon footprint del tuo brand con IAS e Good-Loop\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Riduci<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 la nostra forza. Qualsiasi domanda tu abbia sulle nostre soluzioni di Efficienza & Ottimizzazione e sui processi, troverai un Help Center globale e il team Customer Success pronti a risponderti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Metti a frutto ogni centesimo e ogni secondo Le nostre soluzioni ottimizzano e rendono pi\u00f9 efficaci i tuoi annunci, tutto a beneficio del brand. Grazie a Total Visibility, avrai la massima trasparenza finanziaria e potrai ottimizzare il tuo percorso di…<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311744","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAuto Tagging e Ottimizzazione delle Campagne Pubblicitarie | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) boosts the efficiency of digital ad campaigns with solutions that eliminate waste, increase supply path transparency, and improve campaign ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/efficiency-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" 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