{"id":311739,"date":"2023-05-31T10:53:18","date_gmt":"2023-05-31T10:53:18","guid":{"rendered":"https:\/\/integralads.com\/solutions\/brand-safety-suitability\/"},"modified":"2024-12-18T12:23:48","modified_gmt":"2024-12-18T12:23:48","slug":"brand-safety-suitability","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/brand-safety-suitability\/","title":{"rendered":"Brand Safety & Suitability"},"content":{"rendered":"\t\t
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Sblocca il potere del contesto per proteggere e far crescere il tuo brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anche se la maggior parte dei brand \u00e8 concorde su quali contenuti non siano sicuri, ogni brand possiede un ambiente pubblicitario ideale unico e specifico. Le soluzioni di Brand Safety e Suitability di IAS forniscono un controllo personalizzabile sulla rilevanza contestuale degli annunci digitali, per massimizzare l\u2019impatto e l\u2019efficienza dei costi delle campagne.<\/p>

Scopri di pi\u00f9 sul potere del contesto con il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> di <\/span><\/span> Brand <\/span><\/span> Safety <\/span><\/span> e <\/span><\/span> Suitability <\/span><\/span> coprono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCTV & VIDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMOBILE & IN-APP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPiattaforma Social\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Controlla il contesto adiacente ai tuoi annunci<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Controllando il contesto in cui vengono visualizzati gli annunci potrai massimizzare l\u2019impatto e l\u2019efficienza economica delle tue campagne. La nostra tecnologia cognitiva semantica brevettata utilizza l\u2019elaborazione del linguaggio naturale (NLP) per comprendere dinamicamente le sfumature del contesto. L\u2019analisi del sentiment e delle emozioni non sfuggono a questa analisi. Solo cos\u00ec \u00e8 possibile offrire\u00a0una precisa classificazione dei contenuti\u00a0su vasta scala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Classificazione <\/span><\/span> precisa <\/span><\/span> dei <\/span><\/span> contenuti <\/span><\/span> su <\/span><\/span> larga <\/span><\/span> scala <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le soluzioni di Brand Safety e Suitability di IAS massimizzano sia l\u2019impatto che l\u2019efficienza dei costi delle tue campagne. Vai oltre le blocklist di parole chiave e gli scanner URL con soluzioni intelligenti e scalabili per la rilevanza contestuale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdei consumatori \u00e8 propenso a ricordare un annuncio se il messaggio \u00e8 in linea con il contenuto circostante\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tdei consumatori statunitensi dice che smetter\u00e0 di usare delle marche che appaiono vicino a contenuti di bassa qualit\u00e0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSiamo il 42% pi\u00f9 precisi rispetto al miglior fornitore successivo nella classificazione dei contenuti online\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Copertura <\/span><\/span> accurata <\/span><\/span> e <\/span><\/span> scalabile <\/span><\/span> in <\/span><\/span> tutti <\/span><\/span> i <\/span><\/span> formati <\/span><\/span> e <\/span><\/span> ambienti <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sfrutta il potere della brand safety grazie all\u2019innovazione nella suitability. La nostra tecnologia esamina tutti gli elementi di una data pagina e va oltre l\u2019analisi dell\u2019URL per capire il significato dei contenuti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROTEZIONE A PI\u00d9\u2019 LIVELLI e controllo personalizzabile<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Non forniamo semplicemente una soluzione binaria per la brand safety, che limiterebbe senza senso la portata. Le nostre categorie standard di contenuti per la brand safety si basano su una solida metodologia di machine learning, che fornisce una copertura pi\u00f9 precisa e scalabile in tutti i formati e ambienti, sia per gli acquisti diretti che in open web.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con le nostre soluzioni di Brand Safety e Suitability otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Soglie di rischio personalizzabili con le nostre categorie standard di brand safety, per una protezione su vasta scala<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>L\u2019analisi a livello di pagina utilizzando il machine learning<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Risparmio di tempo per l\u2019aggiornamento manuale delle liste di parole chiave specifiche del brand<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un approccio scalabile e globale<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le soluzioni IAS coprono pi\u00f9 del 99% del traffico Internet commerciale mondiale. Grazie all\u2019assistenza in lingua locale e a una stretta collaborazione con partner ed editori, IAS comprende le sfumature culturali e linguistiche, importanti elementi distintivi per la sicurezza del brand a livello globale.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Con il nostro approccio scalabile e globale otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Copertura completa in pi\u00f9 di 40 lingue, nella maggior parte degli ambienti principali e su piattaforme come YouTube e Facebook<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Una rete semantica con uno dei grafi di conoscenza pi\u00f9 grandi del settore, per una sofisticata mappatura delle parole e dei loro significati<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un maggiore controllo della tolleranza al rischio del brand con 8 categorie di contenuti per la brand safety e 5 soglie di rischio<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Context Control Avoidance<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La brand suitability \u00e8 su misura per te. Nei tuoi acquisti diretti e in open web sfrutta i nostri segmenti contestuali per contenuti da evitare, per un controllo pi\u00f9 granulare dei contenuti adiacenti senza sacrificare la scala.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Con la nostra soluzione di Context Control Avoidance otterrai:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Pi\u00f9 di 100 segmenti specifici del settore e tematici per contenuti da evitare<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Una protezione specifica per il brand, con cui filtrare i contenuti non adatti e il sentiment negativo<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Una protezione proattiva con filtro pre-bid e blocco post-bif per i contenuti che non rientrano nelle linee guida del tuo brand<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUZIONI CHE PORTANO RISULTATI<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS offre soluzioni pubblicitarie digitali innovative e leader del settore, progettate per ottenere risultati superiori. Dai un'occhiata alla nostra suite completa di prodotti per la misurazione e l'ottimizzazione e scopri come IAS pu\u00f2 aiutare il tuo brand a rimanere un passo avanti alla alla concorrenza.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and open web<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mentre il mondo della pubblicit\u00e0 si evolve, esiste una costante: i brand devono poter spendere con sicurezza. IAS ha dimostrato di essere un innovatore in fatto di brand safety…<\/p>

– Adam Singolda, CEO
<\/strong>Taboola<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> di <\/span><\/span> Brand <\/span><\/span> Safety <\/span><\/span> e <\/span><\/span> Suitability <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge brand safety & suitability solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEsplora la nostra leadership di pensiero<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS White Paper: Power Stronger Performance on Social\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Scopri<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS White Paper: Performance & Brand Equity in the New Media Landscape\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Strategie<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tReport sulla Media Quality: 20\u00aa edizione\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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I<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 ci\u00f2 che ci guida. Il nostro Help Center globale e il team di customer success pu\u00f2 rispondere rapidamente a qualsiasi domanda tu abbia sulle nostre soluzioni di safety & suitability e flussi di lavoro in qualsiasi momento.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sblocca il potere del contesto per proteggere e far crescere il tuo brand Anche se la maggior parte dei brand \u00e8 concorde su quali contenuti non siano sicuri, ogni brand possiede un ambiente pubblicitario ideale unico e specifico. Le soluzioni…<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311739","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSoluzioni di Brand Safety & Suitability | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) solutions use the power of context to ensure ads are seen in safe and suitable environments, helping protect and grow brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/brand-safety-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Safety & Suitability\" 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