{"id":311737,"date":"2023-06-06T07:18:32","date_gmt":"2023-06-06T07:18:32","guid":{"rendered":"https:\/\/integralads.com\/solutions\/ad-fraud\/"},"modified":"2025-03-27T08:31:44","modified_gmt":"2025-03-27T08:31:44","slug":"ad-fraud","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/soluzioni\/ad-fraud\/","title":{"rendered":"Ad fraud"},"content":{"rendered":"\t\t
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Ferma pi\u00f9 bot e raggiungi pi\u00f9 persone<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si prevede che entro il 2025 la spesa pubblicitaria digitale sfiori i 500 miliardi di dollari a livello globale, per questo la lotta all\u2019ad fraud diventa ancora pi\u00f9 serrata. Ci assicuriamo che i tuoi annunci vengano mostrati solo a persone vere su editori legittimi, proteggendo il tuo budget media dai bot in maniera accurata.<\/p>

Approfondisci la protezione dall\u2019ad fraud con il nostro toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> contro <\/span><\/span> l'ad <\/span><\/span> fraud <\/span><\/span> coprono: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCTV & VIDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMOBILE & IN-APP\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPiattaforma Social\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bots don\u2019t buy (I bot non comprano)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elaboriamo e analizziamo trilioni di dati al mese per individuare anomalie che indicano frodi su tutti i canali e le piattaforme. I dati aggregati creano modelli scalabili per rilevare e distinguere i comportamenti delle persone reali dai bot, anche in aree mai esplorate prima. Analizziamo anche i segnali inviati durante una sessione specifica su browser o da un dispositivo specifico. I bot hanno una serie di caratteristiche individuabili attraverso la mappatura dettagliata dell\u2019ambiente del browser e delle caratteristiche del dispositivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Evita <\/span><\/span> lo <\/span><\/span> spreco <\/span><\/span> di <\/span><\/span> spesa <\/span><\/span> per <\/span><\/span> i <\/span><\/span> media <\/span><\/span> e <\/span><\/span> proteggi <\/span><\/span> la <\/span><\/span> scalabilit\u00e0 <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ti aiutiamo a scoprire dove, quando e in che modo i bot illegali si insidiano nella tua campagna pubblicitaria digitale. Inizia a bloccare l\u2019ad fraud con precisione prima ancora dell\u2019impression per mettere in salvo il tuo budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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$<\/span>0<\/span>MLD<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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di spesa pubblicitaria si prevede andranno persi a causa di frodi entro il 2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa tecnologia di IAS individua il 90,8% in pi\u00f9 di traffico di bot rispetto a un suo competitor di rilievo\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>X<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aumento dei livelli di frode per le campagne per le quali non sono presenti strumenti di mitigazione delle frodi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ti <\/span><\/span> tuteliamo <\/span><\/span> da <\/span><\/span> qualsiasi <\/span><\/span> minaccia <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS \u00e8 leader nella lotta all\u2019ad fraud grazie a un approccio equilibrato e alla ricerca continua. Il nostro team di analisti specializzati, ingegneri, hacker white-hat ed esperti di dati esamina il traffico non valido sotto ogni punto di vista per creare le soluzioni pi\u00f9 avanzate sul mercato.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Threat Lab<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il nostro Threat Lab \u00e8 composto da esperti che identificano e bloccano le attivit\u00e0 fraudolente. Collaboriamo con le forze dell\u2019ordine e il mondo accademico per scoprire la fonte delle frodi pubblicitarie digitali. Di recente, il nostro Threat Lab ha individuato uno dei bot pi\u00f9 dannosi, il 404bot.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scopri di pi\u00f9<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Un partner fidato:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Per il rilevamento e la prevenzione dell\u2019ad fraud, le exclusion list non bastano<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Siamo stati tra le prime aziende a ricevere la certificazione \u2018TAG Certified Against Fraud\u2019<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>La nostra tecnologia proprietaria ha superato test rigorosi per offrirti i risultati pi\u00f9 accurati ed efficaci<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Metodologia stratificata<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mettersi al riparo dalle frodi \u00e8 fondamentale. Strategie anti-frode poco avanzate e troppo caute possono farti perdere l\u2019occasione di avere impression sicure e di alta qualit\u00e0. Usiamo con orgoglio il machine learning per individuare l\u2019ad fraud ed offrire i risultati migliori della categoria.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Il nostro True Machine Learning ti consente di avere:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Una combinazione unica di mitigazione deterministica dei bot, combinata con tattiche dinamiche di machine learning<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un\u2019individuazione precisa delle frodi, prevenendo gli sprechi da over-blocking e le perdite finanziarie da under-blocking<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Elevati tassi di blocco cumulativi con conseguente maggiore protezione e minore spreco sui bot<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Approccio basato su tre pilastri<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assicurati il rilevamento delle frodi pi\u00f9 preciso possibile grazie al nostro approccio a tre pilastri. La nostra tecnologia anti-frode si basa su alcune metodologie che, se usate in modo integrato, rilevano con una straordinaria precisione l\u2019ad fraud, nonostante la sua continua evoluzione.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il nostro approccio a tre pilastri include:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Analisi comportamentale e della rete: occupandoci di oltre 10 miliardi di impression al giorno, abbiamo una visione macro dell\u2019attivit\u00e0 dei bot<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Analisi dei browser e dei dispositivi: segnali in tempo reale all\u2019ad call<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Ricognizione mirata: l\u2019analisi dei malware, il disassemblaggio di software e l\u2019infiltrazione nelle comunit\u00e0 di hacker ci consentono di conoscere le minacce emergenti<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUZIONI CHE PORTANO RISULTATI<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS offre soluzioni pubblicitarie digitali innovative e leader del settore, progettate per ottenere risultati superiori. Dai un'occhiata alla nostra suite completa di prodotti per la misurazione e l'ottimizzazione e scopri come IAS pu\u00f2 aiutare il tuo brand a stare un passo avanti rispetto alla concorrenza.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and open web<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Scopri <\/span><\/span> di <\/span><\/span> pi\u00f9 <\/span><\/span> sulle <\/span><\/span> nostre <\/span><\/span> soluzioni <\/span><\/span> di <\/span><\/span> prevenzione <\/span><\/span> dell'ad <\/span><\/span> fraud <\/span><\/span> su <\/span><\/span> IAS <\/span><\/span> Insider <\/span><\/span> (il <\/span><\/span> nostro <\/span><\/span> blog). <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge ad fraud solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEsplora la nostra leadership di pensiero<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"IAS\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tReport sulla Media Quality: 20\u00aa edizione\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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I<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS Threat Lab scopre un sofisticato schema di frode pubblicitaria che sfrutta false app Android\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Lo<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tSemplifica le campagne in programmatic su Display & Video 360 con Quality Sync\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Assicurati<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Risposte <\/span><\/span> veloci <\/span><\/span> per <\/span><\/span> campagne <\/span><\/span> in <\/span><\/span> rapida <\/span><\/span> evoluzione <\/span><\/span> . <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il tuo successo \u00e8 la nostra forza. Qualsiasi domanda tu abbia sulle nostre soluzioni per prevenire l\u2019ad fraud e sui processi, troverai un Help Center globale e il team Customer Success pronti a risponderti.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tScopri di pi\u00f9<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ferma pi\u00f9 bot e raggiungi pi\u00f9 persone Si prevede che entro il 2025 la spesa pubblicitaria digitale sfiori i 500 miliardi di dollari a livello globale, per questo la lotta all\u2019ad fraud diventa ancora pi\u00f9 serrata. Ci assicuriamo che i…<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":311736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311737","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSoluzioni per la Protezione e il Rilevamento delle Frodi Pubblicitarie | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) provides AI and machine learning solutions that protect your digital media against fraud and increase digital campaign efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad 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