{"id":311733,"date":"2023-06-07T11:32:05","date_gmt":"2023-06-07T11:32:05","guid":{"rendered":"https:\/\/integralads.com\/innovation\/"},"modified":"2024-10-17T11:51:29","modified_gmt":"2024-10-17T11:51:29","slug":"innovazione","status":"publish","type":"page","link":"https:\/\/integralads.com\/it\/innovazione\/","title":{"rendered":"Innovazione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"311733\" class=\"elementor elementor-311733 elementor-292605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e961dc3 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50118\" data-id=\"e961dc3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f17e08\" data-eae-slider=\"16368\" data-id=\"8f17e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-70f2e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64794\" data-id=\"70f2e02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e36670\" data-eae-slider=\"65017\" data-id=\"7e36670\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd402fa h3 elementor-widget elementor-widget-heading\" data-id=\"dd402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Andiamo oltre la verifica per fare in modo\nche ogni impression conti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8aa15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d8aa15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In IAS, l\u2019innovazione \u00e8 al centro di tutto ci\u00f2 che facciamo. Realizziamo prodotti, forniamo soluzioni e collaboriamo con i leader del settore per massimizzare i risultati per i brand, gli editori e le piattaforme leader a livello mondiale. Dai dati in tempo reale e insight avanzati, al machine learning e a partnership esclusive, IAS continua a essere il punto di riferimento globale in materia di fiducia e trasparenza nella qualit\u00e0 dei media digitali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b59b light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"602b59b\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/it\/chi-siamo\/leadership-awards\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Chi Siamo<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebb5d light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"45ebb5d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/it\/chi-aiutiamo\/piattaforme-partner\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Partnerships<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02d50fb\" data-eae-slider=\"53165\" data-id=\"02d50fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4feb5bc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23278\" data-id=\"4feb5bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07f012\" data-eae-slider=\"54503\" data-id=\"a07f012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ba4f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39967\" data-id=\"ba4f6aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70f5ccd\" data-eae-slider=\"66896\" data-id=\"70f5ccd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b439ab2 h3 elementor-widget elementor-widget-heading\" data-id=\"b439ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality Impressions\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fe6f6 elementor-widget elementor-widget-text-editor\" data-id=\"53fe6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quality Impression\u2122 di IAS \u00e8 una metrica proprietaria, accreditata da MRC, che aiuta a garantire un elevao standard di qualit\u00e0 dei media. Per essere classificato come Quality Impression\u2122, un annuncio digitale deve essere visualizzabile da una persona reale, in un ambiente appropriato e sicuro per il brand. Tutto all\u2019interno della corretta area geografica. Con Quality Impressions\u2122 e\u00a0<a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Time-In-View_Reporting_One_Sheet_US.pdf\">Quality Attention\u2122<\/a>, puoi far valere ogni impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec48ee elementor-widget elementor-widget-button\" data-id=\"bec48ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/it\/chi-siamo\/quality-impressions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f981f5\" data-eae-slider=\"90211\" data-id=\"9f981f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-57c985d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"34225\" data-id=\"57c985d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1730a7e\" data-eae-slider=\"14133\" data-id=\"1730a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-cdb6711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45974\" data-id=\"cdb6711\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e25cde\" data-eae-slider=\"96353\" data-id=\"2e25cde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5cbdd\" data-eae-slider=\"81917\" data-id=\"0c5cbdd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d7326 h3 elementor-widget elementor-widget-heading\" data-id=\"14d7326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Threat Lab<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e3ab elementor-widget elementor-widget-text-editor\" data-id=\"448e3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il nostro Threat Lab \u00e8 composto da esperti che identificano e bloccano le attivit\u00e0 fraudolente. Collaboriamo con le forze dell\u2019ordine e il mondo accademico per esaminare tutto ci\u00f2 che \u00e8 alla base delle frodi pubblicitarie digitali. Pi\u00f9 di recente, il nostro Threat Lab ha identificato uno dei bot pi\u00f9 dannosi, il 404bot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273683c elementor-widget elementor-widget-button\" data-id=\"273683c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/it\/soluzioni\/ad-fraud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8028d0d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78729\" data-id=\"8028d0d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29adf47\" data-eae-slider=\"34274\" data-id=\"29adf47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-a247621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36026\" data-id=\"a247621\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5816f7a\" data-eae-slider=\"97237\" data-id=\"5816f7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2324e3b h3 elementor-widget elementor-widget-heading\" data-id=\"2324e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Total Visibility\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ecbbe elementor-widget elementor-widget-text-editor\" data-id=\"88ecbbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Total Visibility\u2122 \u00e8 una soluzione esclusiva e all\u2019avanguardia, offre una profonda trasparenza negli acquisti in programmatic. Riconoscendo l\u2019urgente necessit\u00e0 di avere maggiore trasparenza nel mercato del programmatic, il nostro team ha fornito una soluzione che riduce gli sprechi media, fornisce trasparenza finanziaria e ottimizza l\u2019acquisto in programmatic. Ci impegniamo ad ascoltare i nostri clienti e a innovare con lo scopo di fornire soluzioni di qualit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6a76 elementor-widget elementor-widget-button\" data-id=\"1ed6a76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/it\/soluzioni\/programmatic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85c65e2\" data-eae-slider=\"23919\" data-id=\"85c65e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dabcc86 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28181\" data-id=\"dabcc86\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d667a4\" data-eae-slider=\"41633\" data-id=\"7d667a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d55486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"49278\" data-id=\"d55486e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4905a1c\" data-eae-slider=\"57481\" data-id=\"4905a1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-815a343\" data-eae-slider=\"40270\" data-id=\"815a343\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befa1ee h3 elementor-widget elementor-widget-heading\" data-id=\"befa1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Il nostro impegno per la Qualit\u00e0 dei Media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a08ef elementor-widget elementor-widget-text-editor\" data-id=\"44a08ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In IAS, la nostra mission \u00e8 essere il punto di riferimento globale in materia di fiducia e trasparenza nella qualit\u00e0 dei media digitali. Il nostro report semestrale sulla qualit\u00e0 dei media (MQR) sfrutta il nostro database di trilioni di dati analizzati ogni mese in tutto il mondo, per offrire benchmark del settore rispetto al quale acquirenti e venditori di annunci possono confrontare la qualit\u00e0 delle loro campagne e della loro inventory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060161f elementor-widget elementor-widget-button\" data-id=\"060161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/insider\/category\/topics\/mqr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cabafc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78051\" data-id=\"cabafc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4862514\" data-eae-slider=\"82510\" data-id=\"4862514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce78986 h3 elementor-widget elementor-widget-heading\" data-id=\"ce78986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">History of Innovation\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3155a4 elementor-widget elementor-widget-html\" data-id=\"c3155a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"accordion\">\n  <ul class=\"timeline\">\n\t\n\t<li>\n\t\t<h4>2009<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2009<\/h2>\n          <p>Integral Ad Science (IAS), formerly AdSafe Media, <br>\n is founded in New York City to address advertisers'<br> \n growing concerns about digital media quality<br> \n and brand safety. <br>\n\t\t\t<\/p><p>\n IAS launches the first brand safety solution,<br> \n allowing advertisers to have more control <br>\n over where their advertising appears on <br>\n the open web. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Brand Safety<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2010<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2010<\/h2>\n          <p>IAS launches the first viewability solution<br>\n to give advertisers insight into whether <br>\n their digital ads are being seen.<\/p>\n\n\t\t<p>IAS releases its first digital media quality<br>\n benchmarks for viewability and brand safety, <br>\n now shared annually via the Media <br>\n Quality Report. <br>\n         <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Viewability, Media Quality Report<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n   <li>\n\t\t<h4>2011<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2011<\/h2>\n          <p>While developing the first digital ad fraud<br>\n product, IAS uncovers a first-of-its-kind ad<br>\n fraud scheme, affecting dozens of big-name <br>\n brands. <br>\n\t\t\t<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Ad fraud<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2012<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2012<\/h2>\n          <p>IAS releases the first-ever technology to<br>\n detect and block digital ad fraud, <br>\n redefining the way advertisers and <br>\n publishers buy and sell media <br>\n directly.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Ad fraud<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2013<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2013<\/h2>\n          <p>IAS is granted a patent for proprietary ad <br>\n blocking technology that ensures advertisers<br>\n only pay for impressions that closely align<br>\n with their media quality goals.<\/p>\n\n\t\t\t<p>IAS expands globally and opens our <br>\n first international office in London.<\/p>\n\n\t\t\t<p>IAS receives Media Rating Council <br>\n (MRC) accreditation for innovative digital<br>\n technology capabilities surrounding <br>\n viewability.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Ad fraud, Global expansion<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2014<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2014<\/h2>\n          <p>IAS acquires mobile ad serving analytics <br>\n company, Simplytics, allowing advertisers <br>\n to verify and optimize for both in-app and <br>\n mobile web campaigns.<\/p>\n\n\t\t  <p>IAS unveils the first full-suite video<br> \n verification solution, allowing advertisers<br>\n to monitor brand safety, geo-location, <br>\n context, and suspicious activity. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Mobile<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2015<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2015<\/h2>\n          <p>IAS officially creates the Threat Lab,<br> \n featuring a dedicated team of specialists <br>\n to investigate fraud schemes.<br>\n\n The MRC grants IAS accreditation for Video<br>\n Ad Viewability Measurement, adding to our <br>\n existing display ad viewability and brand <br>\n safety MRC accreditations. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Threat Lab<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2016<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2016<\/h2>\n          <p>IAS announces industry-leading social platform<br>\n partnerships with Facebook and YouTube.<br><\/p>\n\n\t\t   <p>IAS releases its proprietary Open Source <br>\n Software Development Kit (SDK) to the industry<br>\n at-large, unifying in-app measurement.<br><\/p>\n\n\t\t   <p>IAS becomes the first company awarded MRC<br>\n accreditation for viewability measurement <br>\n and SIVT detection for desktop and mobile <br>\n web traffic.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Facebook, YouTube (expanded coverage)<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2017<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2017<\/h2>\n          <p>IAS measures viewability for video ads on<br> \n Twitter.<\/p>\n\n\t\t  <p>IAS widens global reach of brand safety <br>\n solution, with coverage across 40 languages.<\/p>\n\n\t\t  <p>IAS launches mobile in-app fraud<br> pre-bid segments and Publisher<br> Optimization solutions.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Instagram, Twitter, Snapchat, <br>\n Verizon Media, Facebook Audience <br>\n Network<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2018<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2018<\/h2>\n          <p>IAS partners with YouTube to create a <br>\n scalable Brand Safety solution and is <br>\n selected by Google as their Preferred <br>\n Measurement Partner for brand safety and <br>\n viewability.<\/p>\n\n\t\t  <p>IAS releases fraud and viewability <br>\n measurement with Snapchat to drive <br>\n greater transparency and media quality<br>\n measurability of in-app photos and <br>\n videos. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Spotify, Snapchat<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2019<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2019<\/h2>\n          <p>IAS releases Quality Impressions\u2122 , formerly <br>\n known as \"Qualified Ads,\" a unified media<br>\n quality metric which measures impressions<br>\n that are in-geo, brand safe, viewable, <br>\n and fraud free.<\/p>\n\n\t\t  <p>IAS pioneers the first connected TV (CTV)<br>\n verification solution with Verizon and <br>\n leading video publishers including Hulu, <br>\n Roku, and FireTV.<\/p>\n\n\t\t  <p>IAS acquires ADmantX, the leading <br>\n provider of cognitive semantic-based solutions,<br>\n enabling publishers and advertisers to match <br>\n ads with relevant online content at the page <br>\n level.<\/p>\n\n\t\t  <p>Lisa Utzschneider joins IAS as Chief <br>\n Executive Officer.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Facebook (Brand safety), <br>\n YouTube (Brand safety)<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2020<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2020<\/h2>\n          <p>IAS partners with Google to release Automated Tag<br> for Google Display and Video 360, a \n world-first <br>solution that provides an automated\n workflow <br>and improves time to activate IAS verification.<\/p>\n\n\t\t  <p>IAS launches Context Control Avoidance, which \n provides<br> precise classification of content at scale,\n and<br> Context Control Targeting, which enables \n targeting<br> for contextually relevant content to \n increase <br>recognition and engagement -- no \n cookies needed.<\/p>\n\n\t\t  <p>IAS partners with Amino Payments to release <br>\n Total Visibility, giving advertisers insight into<br>\n the percentage of wasted media and its financial<br>\n impact, and allowing them to optimize campaigns<br>\n toward cost-efficient and quality media.<\/p>\n\n\t\t  <p>IAS is certified for both \u2018Brand Safety <br>\n Reporting\u2019 and \u2018Brand Suitability and Contextual<br>\n Targeting\u2019 in the YouTube Measurement Program.<\/p>\n\n\t\t  \n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Facebook, Pinterest, LinkedIn<br> Audience Network,\n Microsoft Audience <br>Network<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2021<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2021<\/h2>\n          <p>IAS acquires Amino Payments, a leading provider<br>\n of programmatic advertising transparency, to <br>\n continue delivering the most comprehensive set <br>\n of programmatic transparency solutions.<\/p>\n\n\t\t  <p>IAS completes its initial public offering.<\/p>\n\n  \t\t  <p>IAS acquires Publica, accelerating its CTV <br>\n strategy to help publishers better monetize their<br>\n video programming across CTV devices and plans <br>\n to build additional tools that provide advertisers<br>\n with much-needed transparency into the quality <br>\n of CTV inventory.\n\t\t\t<\/p>\n\t\t\t<p>\n IAS first in-feed solution is launched with<br> the TikTok Brand Safety Solution.\n\t\t\t    \n\t\t\t<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>TikTok, Twitter (first in-feed brand <br>\n safety ever), and more<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2022<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2022<\/h2>\n          <p>\n IAS acquires Context, a Paris-based digital content <br> classification company, enabling marketing<br> partners to identify brand suitable content<br> beyond standard frameworks and contextually<br> target with granularity. <\/p> \n \n<p>IAS launches a CTV dashboard within IAS Signal <br>that delivers highly advanced, live insights on <br>media quality, allowing advertisers to measure <br>media quality with CTV data based on device,<br> app, channel, genre, content category, and rating. \n\n\t\t\t<\/p>\n\t\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n  <\/ul>\n<\/div>\n\n<style>\nul.timeline li h4 {\nborder-top: 4px solid;\n    color: #6EFF29;\n   \n    font-size: 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elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"28588\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"82234\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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0ms;\">Costruisci&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">il&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">futuro&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">della&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">pubblicit\u00e0\u200b&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >All\u2019interno di IAS creiamo soluzioni che aiutano l\u2019intero settore pubblicitario a ottenere l\u2019attenzione dei consumatori e a trasformarla in azione. Dalla data science alle vendite all\u2019IT, tutti hanno un ruolo nel far progredire il business. La nostra forza deriva dalla straordinaria diversit\u00e0 delle prospettive, dai nostri ambiti di appartenenza e dalle nostre competenze, perch\u00e9 per il nostro team cerchiamo le menti pi\u00f9 brillanti al mondo.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d body-3 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/it\/chi-siamo\/lavora-con-noi\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Guarda le posizioni aperte<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"30716\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Andiamo oltre la verifica per fare in modo che ogni impression conti In IAS, l\u2019innovazione \u00e8 al centro di tutto ci\u00f2 che facciamo. Realizziamo prodotti, forniamo soluzioni e collaboriamo con i leader del settore per massimizzare i risultati per i&#8230;<\/p>\n","protected":false},"author":1,"featured_media":311322,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-311733","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integral Ad Science | Protect your ads from fraud<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) provides AI and machine learning solutions that protect your digital media against fraud and increase digital campaign efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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