{"id":310663,"date":"2023-06-06T09:49:51","date_gmt":"2023-06-06T09:49:51","guid":{"rendered":"https:\/\/integralads.com\/solutions\/viewability\/"},"modified":"2025-01-21T12:44:38","modified_gmt":"2025-01-21T12:44:38","slug":"visibilite","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/visibilite\/","title":{"rendered":"Visibilit\u00e9"},"content":{"rendered":"\t\t
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Une publicit\u00e9 qui n'est pas vue n\u2019a aucun impact\n <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour avoir un impact, une publicit\u00e9 en ligne doit \u00eatre vue – pas juste diffus\u00e9e. Et pourtant, pr\u00e8s d\u2019un tiers des publicit\u00e9s ne sont pas visibles par les consommateurs. Assurez-vous que vos publicit\u00e9s soient vues par de vraies personnes, quel que soit son mode de diffusion.<\/span>
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Faites briller vos publicit\u00e9s avec notre kit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nos <\/span><\/span> solutions <\/span><\/span> de <\/span><\/span> visibilit\u00e9 <\/span><\/span> couvrent <\/span><\/span> : <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTV CONNECT\u00c9E & VID\u00c9O\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMOBILE & APPLICATIONS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPlateformes Sociales\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une publicit\u00e9 ne peut \u00eatre efficace que si elle est vue<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les marketeurs ont besoin d\u2019atteindre les bons consommateurs, au bon endroit et dans le bon contexte. Mais avant d\u2019y arriver, les publicit\u00e9s doivent \u00eatre visibles et affich\u00e9es suffisamment longtemps pour pouvoir capter l\u2019attention des consommateurs. Quality Attention\u2122 permet de vous assurer que vos publicit\u00e9s re\u00e7oivent l\u2019attention qu\u2019elles m\u00e9ritent. Cr\u00e9er un lien et g\u00e9n\u00e9rer une interaction ne se fait pas en une seconde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La <\/span><\/span> visibilit\u00e9 <\/span><\/span> est <\/span><\/span> l'une <\/span><\/span> des <\/span><\/span> premi\u00e8res <\/span><\/span> pr\u00e9occupations <\/span><\/span> des <\/span><\/span> marketeurs <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La visibilit\u00e9 est la cl\u00e9 de vo\u00fbte de la qualit\u00e9 m\u00e9dia. A mesure que la publicit\u00e9 digitale se complexifie, les acheteurs m\u00e9dia et les vendeurs veulent non seulement d\u00e9montrer la valeur de leurs r\u00e9sultats, mais aussi acheter ou vendre sur le crit\u00e8re de visibilit\u00e9, qui devient une monnaie d\u2019\u00e9change personnalisable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans certains environnements, 1\/3 des publicit\u00e9s digitales ne sont pas vues par les consommateurs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des publicit\u00e9s diffus\u00e9es sur desktop dans le monde ont \u00e9t\u00e9 visibles, selon le standard MRC, au second semestre 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>s<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les publicit\u00e9s display ont \u00e9t\u00e9 vues pendant plus de 14 secondes en moyenne sur mobile au second semestre 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Assurez-vous <\/span><\/span> que <\/span><\/span> vos <\/span><\/span> campagnes <\/span><\/span> re\u00e7oivent <\/span><\/span> l'attention <\/span><\/span> qu'elles <\/span><\/span> m\u00e9ritent. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plus une publicit\u00e9 est expos\u00e9e longtemps aux consommateurs, plus elle a de chance de capter leur attention. Acc\u00e9dez \u00e0 nos indicateurs de visibilit\u00e9 et de dur\u00e9e d\u2019exposition (time-in-view) et r\u00e9affectez votre budget aux formats les plus performants en termes de visibilit\u00e9 et de compl\u00e9tion. Nos solutions de visibilit\u00e9 sont disponibles pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me : agences, annonceurs et m\u00e9dias. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Visibilit\u00e9 Custom<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Appliquez votre propre d\u00e9finition d\u2019une impression visible \u00e0 votre campagne. \u00c9tablissez vos propres standards de visibilit\u00e9 avec une flexibilit\u00e9, une efficacit\u00e9 et une rapidit\u00e9 in\u00e9gal\u00e9es sur le march\u00e9. D\u00e9cidez de la d\u00e9finition de la visibilit\u00e9 qui est la plus pertinente pour vous.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En savoir plus<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La visibilit\u00e9 Custom vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une personnalisation flexible gr\u00e2ce \u00e0 de nombreux param\u00e8tres ajustables selon le device ou le m\u00e9dia<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une d\u00e9finition des indicateurs de visibilit\u00e9 align\u00e9e sur vos objectifs commerciaux<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une impl\u00e9mentation facile pour votre \u00e9quipe<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Une visibilit\u00e9 nette de fraude<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les impressions frauduleuses diminuent la qualit\u00e9 de vos campagnes ou de votre inventaire. Nous combinons les normes de mesure du secteur et notre technologie unique de d\u00e9tection de la fraude pour vous assurer que vos impressions visibles sont sans fraude.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre solution de visibilit\u00e9 nette de fraude vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Des indicateurs de visibilit\u00e9 qui excluent automatiquement la fraude<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des donn\u00e9es pr\u00e9dictives qui permettent aux marques de cibler les impressions les plus visibles, avant m\u00eame d\u2019ench\u00e9rir<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des donn\u00e9es en temps r\u00e9el via notre interface Integral Platform ou des rapports automatis\u00e9s envoy\u00e9s directement par e-mail<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Quality Attention\u2122<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Toutes les impressions visibles ne sont pas \u00e9gales. Allez au-del\u00e0 de la visibilit\u00e9 standard et acc\u00e9dez \u00e0 des indicateurs d\u2019attention bas\u00e9s sur la dur\u00e9e d\u2019exposition avec Quality Attention\u2122. R\u00e9affectez vos d\u00e9penses m\u00e9dia \u00e0 des emplacements capables d'influencer les consommateurs.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quality Attention\u2122 vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Un acc\u00e8s \u00e0 des indicateurs sur l\u2019engagement global g\u00e9n\u00e9r\u00e9 par vos campagnes<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une augmentation de votre ROI en liant la dur\u00e9e d\u2019exposition des campagnes \u00e0 vos r\u00e9sultats commerciaux<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des indicateurs de dur\u00e9e d\u2019exposition (Time-in-View) pour savoir si vos campagnes sont visibles et expos\u00e9es suffisamment longtemps pour capter l\u2019attention et g\u00e9n\u00e9rer de l\u2019engagement<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les solutions publicitaires d\u2019IAS sont con\u00e7ues dans le but d\u2019am\u00e9liorer votre performance publicitaire. Parcourez notre liste de produits de mesure et d\u2019optimisation publicitaire pour garder une longueur d\u2019avance sur vos concurrents. \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur nos solutions de visibilit\u00e9 sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"SEO\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS X Ogury : Maximiser l’impact d’un inventaire de qualit\u00e9\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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D\u00c9COUVREZ<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tGuide : Remporter l’or en publicit\u00e9\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"MQR\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tBarom\u00e8tre de la Qualit\u00e9 M\u00e9dia : 19e \u00c9dition\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Le<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions de visibilit\u00e9.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Une publicit\u00e9 qui n’est pas vue n\u2019a aucun impact Pour avoir un impact, une publicit\u00e9 en ligne doit \u00eatre vue – pas juste diffus\u00e9e. Et pourtant, pr\u00e8s d\u2019un tiers des publicit\u00e9s ne sont pas visibles par les consommateurs. Assurez-vous que…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310663","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolutions de Mesure de la Visibilit\u00e9 | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Privil\u00e9giez les impressions de qualit\u00e9 avec nos solutions permettant de mesurer la visibilit\u00e9 de vos annonces sur tous les \u00e9crans et devices. 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