{"id":310662,"date":"2023-06-07T07:37:05","date_gmt":"2023-06-07T07:37:05","guid":{"rendered":"https:\/\/integralads.com\/solutions\/proprietary-platforms\/"},"modified":"2024-12-18T10:51:22","modified_gmt":"2024-12-18T10:51:22","slug":"plateformes-sociales","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/plateformes-sociales\/","title":{"rendered":"Plateformes Sociales"},"content":{"rendered":"\t\t
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J\u2019aime, Je partage, J\u2019optimise\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre marque \u00e9volue au milieu de selfies, de publications, de stories. Mais \u00e0 l\u2019\u00e8re du scrolling infini, le temps d\u2019attention est en chute libre. Il devient indispensable de mesurer l’impact r\u00e9el de vos campagnes. IAS \u00e9largit le champ des possibles en d\u00e9veloppant des solutions transparentes, s\u00fbres et innovantes en partenariat avec les Walled Gardens.\u00a0<\/span><\/p>\n

Faites grimper votre audience sur les r\u00e9seaux sociaux avec notre kit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nos <\/span><\/span> solutions <\/span><\/span> sur <\/span><\/span> les <\/span><\/span> Plateformes <\/span><\/span> Sociales: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVISIBILIT\u00c9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEFFICACIT\u00c9 & OPTIMISATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFRAUDE PUBLICITAIRE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t CIBLAGE CONTEXTUEL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Faites rayonner votre marque sur les r\u00e9seaux sociaux en toute confiance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les <\/span>r\u00e9seaux sociaux sont devenus de puissants leviers d’acquisition. Chaque mois, 2,7 milliards de personnes se connectent sur Facebook. Chaque jour, Youtube comptabilise 1 milliard d\u2019heures de vid\u00e9os visionn\u00e9es. Les annonceurs exigent plus de transparence, de prudence et de s\u00e9lectivit\u00e9. C\u2019est pourquoi, IAS a nou\u00e9 des partenariats solides avec les principales plateformes de r\u00e9seaux sociaux afin de garantir l\u2019efficacit\u00e9 des campagnes et la s\u00e9curit\u00e9 des marques.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MAKE <\/span><\/span> SOCIAL <\/span><\/span> SAFER <\/span><\/span> AGAIN <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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IAS donne la certitude aux marques que leurs publicit\u00e9s sur les r\u00e9seaux sociaux apparaissent aux c\u00f4t\u00e9s d\u2019un contenu s\u00fbr et adapt\u00e9.\u00a0
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa visibilit\u00e9 des vid\u00e9os sur les grandes plateformes sociales augmente de 450% gr\u00e2ce au reporting IAS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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+<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u2019est la croissance attendue des recettes publicitaires en France sur les r\u00e9seaux sociaux en 2024, selon Magna.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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$<\/span>0<\/span>mrd<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les annonces sur les r\u00e9seaux sociaux d\u00e9passent la barre des 268 milliards de dollars aux US. En 2022, elles repr\u00e9sentaient 65,31 milliards de dollars. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CONTR\u00d4LEZ <\/span><\/span> LA <\/span><\/span> DIFFUSION <\/span><\/span> DE <\/span><\/span> VOS <\/span><\/span> MESSAGES <\/span><\/span> PUBLICITAIRES <\/span><\/span> SUR <\/span><\/span> LES <\/span><\/span> R\u00c9SEAUX. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quand vous communiquez sur les r\u00e9seaux sociaux, vous devez avoir la certitude que vos publicit\u00e9s soient vues par des personnes r\u00e9elles. Nos produits \u00e9voluent constamment pour fournir des m\u00e9triques avanc\u00e9es de visibilit\u00e9, de s\u00e9curit\u00e9 et d\u2019attention publicitaire \u00e0 nos clients. \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Safety & Suitability<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous avez besoin de solutions qui vous permettent de v\u00e9rifier l\u2019efficacit\u00e9 de vos campagnes sur les r\u00e9seaux sociaux. Nous avons \u00e9t\u00e9 les premiers \u00e0 mesurer la fraude publicitaire et la visibilit\u00e9 des publicit\u00e9s sur Facebook et YouTube. Nous proposons \u00e9galement une solution de Brand Safety & Suitability sur YouTube, y compris sur TV Connect\u00e9e, et comptons parmi les rares ad-v\u00e9rificateurs \u00e0 disposer de deux certifications du YouTube Measurement Program : \u00ab Brand Suitability & Ciblage Contextuel \u00bb et\n\u00ab Reporting sur la Brand Safety \u00bb.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En savoir plus<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nos solutions innovantes incluent :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une mesure de la Brand Safety dans les fils d\u2019actualit\u00e9 des r\u00e9seaux sociaux coupl\u00e9e \u00e0 nos solutions pour les audience networks<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des solutions qui maximisent vos r\u00e9sultats avec des listes d\u2019inclusion et d\u2019exclusion<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un alignement sur les contenus appropri\u00e9s \u00e0 votre marque et qui feront le succ\u00e8s de vos campagnes sur les plus grandes plateformes mondiales<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DIFFUSEZ VOS MESSAGES PUBLICITAIRES SUR LES R\u00c9SEAUX SOCIAUX EN TOUTE CONFIANCE<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre mission est de vous donner une mesure homog\u00e8ne, fiable et transparente. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre couverture des plateformes sociales inclut :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une mesure fiable d\u2019un tiers de confiance<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une mesure des principales plateformes gr\u00e2ce aux partenariats d\u2019IAS<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une couverture sur Facebook, YouTube, Twitter, Spotify, Snapchat, Pinterest et plus encore<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Des analyses directement applicables<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les r\u00e9seaux sociaux cr\u00e9ent des connexions \u00e0 travers le monde. IAS vous offre les analyses n\u00e9cessaires pour comprendre la valeur de vos investissements. D\u00e9couvrez ce qui fonctionne ou pas pour votre marque gr\u00e2ce \u00e0 nos solutions avanc\u00e9es pour les plateformes sociales.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre couverture compl\u00e8te fournit :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Un reporting de la visibilit\u00e9, de la dur\u00e9e d\u2019exposition et de la fraude granulaire et interactif qui vous permettra d\u2019optimiser vos campagnes sur les r\u00e9seaux sociaux et et de maximiser leur efficacit\u00e9<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une couverture dans plus de 40 langues pour que vous soyez l\u00e0 o\u00f9 sont vos consommateurs<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les solutions publicitaires d\u2019IAS sont con\u00e7ues dans le but d\u2019am\u00e9liorer votre performance publicitaire. Parcourez notre liste de produits de mesure et d\u2019optimisation publicitaire pour garder une longueur d\u2019avance sur vos concurrents. \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab Le reporting d\u2019IAS sur Facebook nous a aid\u00e9 \u00e0 optimiser nos campagnes\u2026 Nous adaptions nos d\u00e9penses en temps r\u00e9el en fonction de la performance des campagnes afin d\u2019atteindre nos objectifs. <\/span>\u00bb<\/p>\n

– Manager, Paid Social
<\/strong>MediaCom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur nos solutions pour les r\u00e9seaux sociaux sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tComment optimiser vos campagnes de No\u00ebl sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 la brand suitability ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"TikTok\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tComment optimiser ses publicit\u00e9s sur TikTok ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Maximiser<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tCr\u00e9er une meilleure ad\u00e9quation marque-contexte publicitaire avec Meta Optimization\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Adoptez<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions pour les plateformes sociales.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

J\u2019aime, Je partage, J\u2019optimise Votre marque \u00e9volue au milieu de selfies, de publications, de stories. Mais \u00e0 l\u2019\u00e8re du scrolling infini, le temps d\u2019attention est en chute libre. Il devient indispensable de mesurer l’impact r\u00e9el de vos campagnes. IAS \u00e9largit…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310662","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOptimisation & Mesure sur les R\u00e9seaux Sociaux | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Engagez vos audiences de mani\u00e8re efficace sur les r\u00e9seaux sociaux et gardez le contr\u00f4le sur vos d\u00e9penses publicitaires. 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