{"id":310661,"date":"2023-06-06T12:50:27","date_gmt":"2023-06-06T12:50:27","guid":{"rendered":"https:\/\/integralads.com\/solutions\/programmatic\/"},"modified":"2025-01-21T12:31:13","modified_gmt":"2025-01-21T12:31:13","slug":"open-web","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/open-web\/","title":{"rendered":"Open Web"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"dark\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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GAGNEZ EN TRANSPARENCE ET EN EFFICACIT\u00c9\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Augmentez la performance de vos campagnes programmatiques et b\u00e9n\u00e9ficiez d\u2019un meilleur retour sur investissement. Travailler avec IAS, c\u2019est choisir de ma\u00eetriser la qualit\u00e9 de ses impressions, la granularit\u00e9 de son ciblage et la compr\u00e9hension de ses r\u00e9sultats publicitaires.\u00a0<\/span><\/p>\n

Dans notre kit, d\u00e9couvrez comment gagner en efficacit\u00e9 dans vos achats m\u00e9dias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nos <\/span><\/span> solutions <\/span><\/span> programmatiques <\/span><\/span> couvrent <\/span><\/span> : <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFRAUDE PUBLICITAIRE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCIBLAGE CONTEXTUEL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEFFICACIT\u00c9 & OPTIMISATION\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVISIBILIT\u00c9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00e9rifiez, optimisez et contr\u00f4lez chaque campagne programmatique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La transparence d\u00e9bloque l\u2019efficacit\u00e9 publicitaire. IAS vous accompagne et vous conseille pour augmenter la qualit\u00e9 de vos impressions, prot\u00e9ger votre marque et <\/span>d\u00e9cupler<\/span> votre performance publicitaire. Nos technologies ont \u00e9t\u00e9 con\u00e7ues par les meilleurs experts en Intelligence Artificielle et en Machine Learning afin d’offrir la solution la plus aboutie du march\u00e9 qui permet de lutter contre la fraude publicitaire.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ADOPTEZ <\/span><\/span> UNE <\/span><\/span> STRAT\u00c9GIE <\/span><\/span> DATA-DRIVEN <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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S\u2019allier aux Demand Side Platforms (DSP) leaders du march\u00e9.\u00a0<\/span>
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selon Dentsu, la publicit\u00e9 programmatique enregistrera une croissance de 11,1% en 2025 et repr\u00e9sentera 70% des d\u00e9penses en publicit\u00e9 digitale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De risques en moins pour les marques qui utilisent le segment pre-bid d\u2019IAS.<\/span>
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La fraude et le manque de transparence sont responsables du gaspillage de 60% du budget m\u00e9dia investi par les annonceurs.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lancez <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> efficaces <\/span><\/span> et <\/span><\/span> optimis\u00e9es <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La complexit\u00e9 croissante des achats et du ciblage programmatiques obligent les acheteurs \u00e0 optimiser leurs campagnes plus rapidement et \u00e0 chercher davantage d\u2019efficacit\u00e9 publicitaire. Nos solutions rel\u00e8vent ces deux d\u00e9fis \u00e0 la fois.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Segments Pr\u00e9-Bid<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obtenez une qualit\u00e9 m\u00e9dia optimale et atteignez vos KPIs sans vous soucier de l\u2019optimisation \u00e0 mi-campagne. Assurez-vous que vos publicit\u00e9s sont vues par de vraies personnes, dans des environnements brand safe et maintenez ce niveau de qualit\u00e9 pour vos publicit\u00e9s display et vid\u00e9o gr\u00e2ce \u00e0 des donn\u00e9es pr\u00e9dictives et en temps r\u00e9el, facilement accessibles depuis les plus grands DSP dans le monde.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En savoir plus<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nos segments Pr\u00e9-Bid vous offrent :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Un ciblage et un filtrage contextuels enrichi d\u2019une analyse des sentiments et des \u00e9motions<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des solutions d\u2019optimisation bas\u00e9es sur nos donn\u00e9es pr\u00e9dictives et en temps r\u00e9el de milliers de partenaires m\u00e9dias<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des donn\u00e9es multi-sources pour une optimisation id\u00e9ale entre le pr\u00e9-bid et le post-bid<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automated Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Faites l'exp\u00e9rience de l'automatisation en quelques secondes. Passez moins de temps \u00e0 tagguer et plus de temps \u00e0 optimiser avec Automated Tag, la premi\u00e8re solution du march\u00e9 pour une gestion efficace des tags. Gardez une longueur d'avance sur la concurrence gr\u00e2ce \u00e0 un flux de travail automatis\u00e9 qui vous permet de vous concentrer sur les performances de vos campagnes, sans jamais quitter la plateforme de votre ad-serveur.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Automated Tag vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Un wrapping de tag automatis\u00e9 qui fait gagner du temps et minimise les erreurs humaines<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une gestion centralis\u00e9e et la r\u00e9conciliation des tags wrapp\u00e9s<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une plus grande efficacit\u00e9 op\u00e9rationnelle avec un contr\u00f4le accru du processus de configuration de la campagne<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Total Visibility<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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G\u00e9rez plus efficacement vos campagnes et votre budget publicitaire et obtenez un meilleur retour sur vos d\u00e9penses m\u00e9dias gr\u00e2ce \u00e0 Total Visibility\u2122. Notre solution innove en r\u00e9pondant aux enjeux de transparence li\u00e9s \u00e0 l\u2019achat programmatique.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Total Visibility vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une SPO (Supply Path Optimization) totalement transparente et concr\u00e8te.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un reporting financier au niveau de l\u2019impression et quasiment en temps r\u00e9el.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un reporting approfondi sur les impressions n\u2019ayant pas atteint vos crit\u00e8res de qualit\u00e9 m\u00e9dia et sur les optimisations.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les solutions publicitaires d\u2019IAS sont con\u00e7ues dans le but d\u2019am\u00e9liorer votre performance publicitaire. Parcourez notre liste de produits de mesure et d\u2019optimisation publicitaire pour garder une longueur d\u2019avance sur vos concurrents. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With SOLUTIONS THAT DRIVE RESULTS, you get:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab Gr\u00e2ce \u00e0 l\u2019int\u00e9gration pr\u00e9-bid d\u2019IAS, les professionnels du marketing peuvent atteindre les audiences professionnelles et obtenir jusqu’\u00e0 trois fois plus de conversions sur leurs campagnes publicitaires Sponsored Content. \u00bb<\/p>

– Kamakshi Sivaramakrishnan, Senior Director Product Management
<\/strong>LinkedIn Marketing Solutions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur nos solutions programmatiques sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\t\t\t\t\t\"IAS\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS Grand Jury de La Nuit des Rois\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Le<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS Industry Pulse 2023\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tD\u00e9couvrez les segments pr\u00e9-bid IAS Quality Sync avec Xandr\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions programmatiques.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

GAGNEZ EN TRANSPARENCE ET EN EFFICACIT\u00c9 Augmentez la performance de vos campagnes programmatiques et b\u00e9n\u00e9ficiez d\u2019un meilleur retour sur investissement. Travailler avec IAS, c\u2019est choisir de ma\u00eetriser la qualit\u00e9 de ses impressions, la granularit\u00e9 de son ciblage et la compr\u00e9hension…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310661","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPublicit\u00e9 Programmatique | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Diffusez des campagnes \u00e0 fort impact gr\u00e2ce aux solutions programmatiques d\u00e9velopp\u00e9es par Integral Ad Science.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/solutions\/open-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Web\" \/>\n<meta property=\"og:description\" content=\"Diffusez des campagnes \u00e0 fort impact gr\u00e2ce aux solutions programmatiques d\u00e9velopp\u00e9es par Integral Ad Science.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/fr\/solutions\/open-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T12:31:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/NEW-2023-Website-Feature-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"2617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. 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