{"id":310660,"date":"2023-06-07T08:16:30","date_gmt":"2023-06-07T08:16:30","guid":{"rendered":"https:\/\/integralads.com\/solutions\/mobile-in-app\/"},"modified":"2024-12-07T10:17:31","modified_gmt":"2024-12-07T10:17:31","slug":"mobile-applications","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/mobile-applications\/","title":{"rendered":"Mobile &#038; Applications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"310660\" class=\"elementor elementor-310660 elementor-292594\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-134ea65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"72865\" data-id=\"134ea65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f60a00 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"3682\" data-id=\"2f60a00\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588d28c elementor-widget elementor-widget-image\" data-id=\"588d28c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-63a86b6 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10019\" data-id=\"63a86b6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31675dd\" data-eae-slider=\"72380\" data-id=\"31675dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-9892479 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4168\" data-id=\"9892479\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b837082\" data-eae-slider=\"44505\" data-id=\"b837082\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f8312d h3 elementor-widget elementor-widget-heading\" data-id=\"4f8312d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les consommateurs sont mobiles. Bougez avec eux.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154645c elementor-widget elementor-widget-text-editor\" data-id=\"154645c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La publicit\u00e9 sur mobile a connu une croissance exponentielle. Elle offre une palette de formats engageants aux marques : jeux vid\u00e9o, articles, vid\u00e9os\u2026 Mais la transparence n\u2019est pas toujours au rendez-vous. IAS fournit des indicateurs de performance pr\u00e9cis, transparents et personnalisables afin d\u2019atteindre facilement vos objectifs sur mobile.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Affinez votre strat\u00e9gie m\u00e9dia sur mobile avec notre kit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4220c43 dark-green-button elementor-widget elementor-widget-button\" data-id=\"4220c43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzE4Mzk3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9fff7d9 elementor-hidden-mobile\" data-eae-slider=\"48036\" data-id=\"9fff7d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688acb6 elementor-widget elementor-widget-image\" data-id=\"688acb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-180.png\" title=\"dark-green-box-180\" alt=\"dark-green-box-180\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dbe05f4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"44918\" data-id=\"dbe05f4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d94e67\" data-eae-slider=\"82204\" data-id=\"3d94e67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703dc32 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"703dc32\" data-element_type=\"widget\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-102601912\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" text-secondary\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 0ms;\">Nos&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 150ms;\">solutions&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 300ms;\">sur&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 450ms;\">mobile&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 600ms;\">couvrent&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 750ms;\">:&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-144bc1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"18265\" data-id=\"144bc1e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6074a55\" data-eae-slider=\"96697\" data-id=\"6074a55\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec87638 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec87638\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M150.04,213.79c-21.55,0-41.27-5.79-59.15-17.36-17.88-11.58-31.51-27.05-40.89-46.43,9.38-19.38,22.99-34.85,40.85-46.43,17.86-11.58,37.56-17.36,59.11-17.36s41.27,5.79,59.15,17.36c17.88,11.58,31.51,27.05,40.89,46.43-9.38,19.38-22.99,34.85-40.85,46.43-17.86,11.58-37.56,17.36-59.11,17.36Zm-.08-5.66c20.17,0,38.63-5.23,55.38-15.69,16.75-10.46,29.56-24.61,38.41-42.44-8.85-17.83-21.64-31.98-38.37-42.44-16.72-10.46-35.17-15.69-55.34-15.69s-38.63,5.23-55.38,15.69c-16.75,10.46-29.56,24.61-38.41,42.44,8.85,17.83,21.64,31.98,38.37,42.44,16.72,10.46,35.17,15.69,55.34,15.69Z\"><\/path><path d=\"M150.09,182.76c8.97,0,16.66-3.23,23.07-9.69,6.4-6.46,9.61-14.18,9.61-23.15s-3.23-16.66-9.69-23.07c-6.46-6.4-14.18-9.61-23.15-9.61s-16.66,3.23-23.07,9.69c-6.4,6.46-9.61,14.18-9.61,23.15s3.23,16.66,9.69,23.07c6.46,6.4,14.18,9.61,23.15,9.61Zm-.19-5.91c-7.49,0-13.81-2.62-18.99-7.86-5.17-5.24-7.76-11.6-7.76-19.09s2.62-13.81,7.86-18.99c5.24-5.17,11.6-7.76,19.09-7.76s13.81,2.62,18.99,7.86c5.17,5.24,7.76,11.6,7.76,19.09s-2.62,13.81-7.86,18.99c-5.24,5.17-11.6,7.76-19.09,7.76Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ceaeb0 elementor-widget elementor-widget-icon-box\" data-id=\"4ceaeb0\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVISIBILIT\u00c9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b0c1e elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"50b0c1e\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"fr\/solutions\/visibilite\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >En savoir plus <\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-449aa0a\" data-eae-slider=\"46981\" data-id=\"449aa0a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cbed2e elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6cbed2e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M112.17,235.23l-50.8-50.67V112.17l50.67-50.8h72.39l50.8,50.67v72.39l-50.67,50.8H112.17Zm2.46-6.21h67.25l47.14-47.06V114.71l-47.06-47.14H114.71l-47.14,47.06v67.25l47.06,47.14Z\"><\/path><path d=\"M150.47,184.87c1.22,0,2.21-.38,2.96-1.13,.75-.75,1.13-1.71,1.13-2.86s-.38-2.1-1.13-2.86c-.75-.75-1.74-1.13-2.96-1.13s-2.17,.38-2.86,1.13c-.68,.75-1.02,1.71-1.02,2.86s.34,2.1,1.02,2.86c.68,.75,1.63,1.13,2.86,1.13Zm-2.37-21.98h4.74v-53.88h-4.74v53.88Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf9c96 elementor-widget elementor-widget-icon-box\" data-id=\"9cf9c96\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6bf53 elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"6c6bf53\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/fr\/solutions\/brand-safety-suitability\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >En savoir plus <\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-046efbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90822\" data-id=\"046efbd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bc2d1c\" data-eae-slider=\"60992\" data-id=\"7bc2d1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f16ac6 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4f16ac6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M151.83,248.28c-21.7-7.03-39.77-20.65-54.21-40.88-14.44-20.22-21.65-43.06-21.65-68.51v-58.68l75.86-28.49,75.86,28.49v58.68c0,25.45-7.22,48.28-21.65,68.51-14.44,20.23-32.51,33.85-54.21,40.88Zm0-6.84c20.19-6.46,36.85-19.28,49.96-38.46,13.12-19.18,19.67-40.54,19.67-64.09v-54.41l-69.63-26.21-69.63,26.21v54.41c0,23.55,6.56,44.91,19.67,64.09,13.12,19.18,29.77,32,49.96,38.46Z\"><\/path><path d=\"M139.66,179.06l54.07-54.12-4.25-4.56-49.54,49.85-25.76-25.92-4.53,4.56,30,30.19Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3d155 elementor-widget elementor-widget-icon-box\" data-id=\"9d3d155\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFRAUDE PUBLICITAIRE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b3799 elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"18b3799\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/fr\/solutions\/fraude-publicitaire\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >En savoir plus <\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c621bd\" data-eae-slider=\"64859\" data-id=\"6c621bd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-586e4a5 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"586e4a5\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M102.53,200.69c0,1.7,.71,3.26,2.12,4.67,1.41,1.42,2.97,2.12,4.67,2.12h84.82c1.7,0,3.25-.71,4.67-2.12,1.41-1.42,2.12-2.97,2.12-4.67V98.74c0-1.7-.71-3.26-2.12-4.67-1.41-1.42-2.97-2.12-4.67-2.12H109.31c-1.7,0-3.25,.71-4.67,2.12-1.41,1.42-2.12,2.97-2.12,4.67v101.95Zm6.79,11.47c-3.22,0-5.93-1.11-8.14-3.32-2.21-2.21-3.31-4.93-3.31-8.15V98.74c0-3.22,1.1-5.94,3.31-8.15s4.92-3.32,8.14-3.32h84.82c3.22,0,5.93,1.11,8.14,3.32,2.21,2.21,3.31,4.93,3.31,8.15v101.95c0,3.22-1.1,5.94-3.31,8.15-2.21,2.21-4.92,3.32-8.14,3.32H109.31Zm23.11-85.59h38.6v-4.67h-38.6v4.67Zm0,25.49h38.6v-4.67h-38.6v4.67Zm0,25.49h38.6v-4.67h-38.6v4.67Zm-29.9,23.15\"><\/path><path d=\"M72.41,91.52v-29.74h29.9v4.67h-25.24v25.06h-4.67Zm153.96,0v-25.06h-25.02v-4.67h29.69v29.74h-4.67ZM72.41,237.65v-29.95h4.67v25.27h25.24v4.67h-29.9Zm128.93,0v-4.67h25.02v-25.27h4.67v29.95h-29.69Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c443c elementor-widget elementor-widget-icon-box\" data-id=\"d3c443c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCIBLAGE CONTEXTUEL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7779c3f elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"7779c3f\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/fr\/solutions\/ciblage-contextuel\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >En savoir plus <\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-889cc75 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"18540\" data-id=\"889cc75\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6a9c79\" data-eae-slider=\"41785\" data-id=\"f6a9c79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-311d192 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"311d192\" data-element_type=\"widget\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-43948698\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 0ms;\">L'ad-v\u00e9rification&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 150ms;\">partout&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 300ms;\">o\u00f9&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 450ms;\">votre&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 600ms;\">audience&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 750ms;\">se&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-white\" style=\"transition-delay: 900ms;\">trouve.&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa67\" data-eae-slider=\"37330\" data-id=\"5b2aa67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f729b6f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f729b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les consommateurs sont mobiles, et nos solutions aussi. IAS assure une ad-v\u00e9rification fiable et ind\u00e9pendante sur les applications mobiles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7f113a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23176\" data-id=\"7f113a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ad90\" data-eae-slider=\"55226\" data-id=\"685ad90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-03a1cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80127\" data-id=\"03a1cde\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-81f7964\" data-eae-slider=\"675\" data-id=\"81f7964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d596c elementor-widget elementor-widget-pix-numbers\" data-id=\"69d596c\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"33.33\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7c6bb elementor-widget elementor-widget-text-editor\" data-id=\"9a7c6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le consommateur passe en moyenne un tiers de ses journ\u00e9es sur son t\u00e9l\u00e9phone mobile<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe4753\" data-eae-slider=\"76709\" data-id=\"afe4753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f58316 elementor-widget elementor-widget-pix-numbers\" data-id=\"4f58316\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"90\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abadcf elementor-widget elementor-widget-text-editor\" data-id=\"9abadcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPresque 90% de ce temps est pass\u00e9 sur les applications mobiles\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24fee2a\" data-eae-slider=\"35605\" data-id=\"24fee2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f7f5 elementor-widget elementor-widget-pix-numbers\" data-id=\"df2f7f5\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\"><\/span><span class=\"number font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\" data-duration=\"3000\" data-to=\"80\">0<\/span><span class=\"font-weight-bold text-custom\" style=\"color:#6EFF29 !important;\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b3ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b5b3ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aux \u00c9tats-Unis, 8 publicit\u00e9s Display sur 10 sur mobile sont achet\u00e9es via le open web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc33113 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93244\" data-id=\"fc33113\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bed4b1\" data-eae-slider=\"63275\" data-id=\"6bed4b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89d10f elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"e89d10f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-53355912\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">Maximisez&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">votre&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">efficacit\u00e9&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">sur&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">mobile&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f956c3 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"9f956c3\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Nos segments pre-bid viennent combler les imperfections du march\u00e9 afin de g\u00e9n\u00e9rer un trafic de qualit\u00e9 sur applications et web mobile. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-81be4b5 premium-equal-height-yes elementor-section-stretched dj-dynamic-cont elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28321\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"81be4b5\" data-element_type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb84194\" data-eae-slider=\"84780\" data-id=\"cb84194\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-1c7e11f inner-same-height elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"22899\" data-id=\"1c7e11f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1dd37bf\" data-eae-slider=\"34529\" data-id=\"1dd37bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6866d1 first-content elementor-widget elementor-widget-pix-heading\" data-id=\"c6866d1\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-center \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">D\u00c9FINIR ENSEMBLE LES STANDARDS DE MESURE DE DEMAIN<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4fb42  body-2 first-content elementor-widget elementor-widget-pix-text\" data-id=\"1e4fb42\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" >Notre \u2019initiative \u201dOpen Measurement\u201d lanc\u00e9e de concert avec l\u2019IAB Tech Lab et Google vise \u00e0 cr\u00e9er une norme universelle de mesure de la visibilit\u00e9 sur mobile.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3fddd5 first-content dark-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"b3fddd5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"d-block w-100 text-left\"><a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_OMSDK_Mini_Guide_EMEA.pdf\" class=\"btn m-0     btn-primary d-inline-block      pix-btn-div btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >En savoir plus <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f03a0d dj-toggle-btn first-content  elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"7f03a0d\" data-element_type=\"widget\" data-ref=\"sec-content\" data-self=\"first-content\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"d-block w-100 text-right\"><span  class=\"btn m-0     btn-link text-primary d-inline-block      pix-btn-div btn-md\"     ><span class=\"font-weight-bold \" >LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3c5129c first-content-inner-list dj-d-none  elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28055\" data-id=\"3c5129c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c8b5711\" data-eae-slider=\"27788\" data-id=\"c8b5711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc53d87 elementor-widget elementor-widget-pix-heading\" data-id=\"cc53d87\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">Notre apport aux normes du secteur :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5cbad feature-align-top body-2 elementor-widget elementor-widget-pix-feature-list\" data-id=\"6a5cbad\" data-element_type=\"widget\" data-widget_type=\"pix-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-197167\" class=\"slide-in-container w-100  \" ><div class=\"py-2 \"  ><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">En 2016, IAS a transmis \u00e0 l\u2019IAB le code originel qui a permis \u00e0 l\u2019IAB de d\u00e9velopper l\u2019Open Measurement SDK<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Aujourd\u2019hui, l\u2019OM SDK est largement accept\u00e9 et approuv\u00e9 par le secteur comme standard des mesures pour les applications mobiles et la vid\u00e9o sur le web<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Nous restons en \u00e9troite collaboration avec les membres du groupe de travail de l\u2019Open Measurement pour promouvoir la transparence et la standardisation au sein de notre industrie<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-408a3b8\" data-eae-slider=\"87965\" data-id=\"408a3b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3893aef inner-same-height elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"46248\" data-id=\"3893aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ac6c92c\" data-eae-slider=\"46165\" data-id=\"ac6c92c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c16276 third-content elementor-widget elementor-widget-pix-heading\" data-id=\"8c16276\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-center \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">LE MARCH\u00c9 A BESOIN DE TRANSPARENCE<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58117b2  body-2 third-content elementor-widget elementor-widget-pix-text\" data-id=\"58117b2\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" >Si les annonceurs se tournent davantage vers le mobile, il leur est parfois difficile d\u2019obtenir les r\u00e9sultats escompt\u00e9s. Notre suite de produits vous permet de d\u00e9mystifier vos r\u00e9sultats publicitaires sur mobile pour une mon\u00e9tisation plus efficace de ces inventaires. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e942252  third-content dark-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"e942252\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Mobile_In-App_One_Sheet_EMEA.pdf\" class=\"btn m-0     btn-primary d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >En savoir plus <\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5024d dj-toggle-btn  third-content elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"5a5024d\" data-element_type=\"widget\" data-ref=\"fourth-content\" data-self=\"third-content\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span  class=\"btn m-0     btn-link text-primary d-inline-block      btn-md\"     ><span class=\"font-weight-bold \" >LOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-f663b6e third-content-inner-list dj-d-none elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69673\" data-id=\"f663b6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b9e63e2\" data-eae-slider=\"98903\" data-id=\"b9e63e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5886ac2 elementor-widget elementor-widget-pix-heading\" data-id=\"5886ac2\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">Nos solutions mobiles in-app vous offrent :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913966e feature-align-top body-2 elementor-widget elementor-widget-pix-feature-list\" data-id=\"913966e\" data-element_type=\"widget\" data-widget_type=\"pix-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-21896733\" class=\"slide-in-container w-100  \" ><div class=\"py-2 \"  ><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Une couverture compl\u00e8te des achats open web in-app avec un support pr\u00e9-bid et post-bid pour la visibilit\u00e9, la Brand Safety et le trafic invalide<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Une solution de tag unique qui assure la mesure et le filtrage pour les formats display et vid\u00e9o sur les applications mobiles et le web mobile<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Des indicateurs de visibilit\u00e9 des impressions accr\u00e9dit\u00e9s par le MRC, la d\u00e9tection et le filtrage du trafic invalide sophistiqu\u00e9 et un reporting personnalisable<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a2b0cc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"49062\" data-id=\"a2b0cc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1023\" data-eae-slider=\"73058\" data-id=\"6ed1023\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f86858 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"0f86858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-6376074\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">EXPERT&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INDUSTRY&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INSIGHTS&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95154de elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"95154de\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Apprenez-en plus sur nos solutions pour le mobile sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ffb5 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"351ffb5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/insider\/category\/channels\/mobile-in-app\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >D\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-924f1d7 elementor-section-stretched premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"79490\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;.premium-blog-skin-classic&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"924f1d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9bcbb\" data-eae-slider=\"47024\" data-id=\"3f9bcbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2807270 homepage-post-cat premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2807270\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_spacing&quot;:&quot;15&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"310660\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"9\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider.png\" class=\"attachment-full size-full wp-image-328983\" alt=\"Meta BS&amp;S - Mesure de la d\u00e9sinformation\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/02\/Meta-BSS-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/mesurer-brand-safety-et-suitability-sur-meta\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/mesurer-brand-safety-et-suitability-sur-meta\/\" target=\"_blank\">\r\n\t\t\t\tMesurer Brand Safety et Suitability sur Meta\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">IAS<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/mesurer-brand-safety-et-suitability-sur-meta\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"9\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1.webp\" class=\"attachment-full size-full wp-image-330125\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1.webp 768w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1-300x300.webp 300w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1-150x150.webp 150w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1-400x400.webp 400w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1-75x75.webp 75w, https:\/\/integralads.com\/wp-content\/uploads\/2024\/01\/US-Industry-Pulse-Insider-Tile-768x768-1-460x460.webp 460w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/rapport-ias-2024-industry-pulse\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/rapport-ias-2024-industry-pulse\/\" target=\"_blank\">\r\n\t\t\t\tRapport IAS : 2024 Industry Pulse\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Quelles<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/rapport-ias-2024-industry-pulse\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"9\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png\" class=\"attachment-full size-full wp-image-312021\" alt=\"IndustryPulse2023_860x860\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IndustryPulse2023_860x860-1-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\" target=\"_blank\">\r\n\t\t\t\tIAS Industry Pulse 2023\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Les<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/fr\/insider\/ias-industry-pulse-2023\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"20826\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"365\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57514\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"34932\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-147684031\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Des&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">r\u00e9ponses&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">rapides&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">pour&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">des&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">campagnes&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">r\u00e9actives.&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions pour le mobile et les applications.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d light-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/reporting.integralplatform.com\/uaa\/login#\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >En savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"21509\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les consommateurs sont mobiles. Bougez avec eux. La publicit\u00e9 sur mobile a connu une croissance exponentielle. Elle offre une palette de formats engageants aux marques : jeux vid\u00e9o, articles, vid\u00e9os\u2026 Mais la transparence n\u2019est pas toujours au rendez-vous. IAS fournit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310660","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimisation &amp; Mesure de la Publicit\u00e9 Mobile | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Obtenez une couverture sur cible maximis\u00e9e, des informations et rapports personnalis\u00e9s sur la performance de vos campagnes in-app et sur mobile. 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