{"id":310659,"date":"2023-06-06T10:33:00","date_gmt":"2023-06-06T10:33:00","guid":{"rendered":"https:\/\/integralads.com\/solutions\/efficiency-optimization\/"},"modified":"2024-12-18T10:43:48","modified_gmt":"2024-12-18T10:43:48","slug":"efficacite-optimisation","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/efficacite-optimisation\/","title":{"rendered":"Efficacit\u00e9 & Optimisation"},"content":{"rendered":"\t\t
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PARCE QUE CHAQUE IMPRESSION COMPTE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec Total Visibility, vous avez une totale transparence sur vos investissements publicitaires et sur votre Return On Ads Spend (ROAS), nos solutions comme notre Automated Tag, permettent de gagner du temps, mesurer et filtrer des impressions qui ne correspondent pas \u00e0 vos crit\u00e8res de qualit\u00e9 en un clic.\u00a0\u00a0<\/span>
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D\u00e9couvrez comment construir<\/span>e<\/span> un plan m\u00e9dia efficace en t\u00e9l\u00e9chargeant notre toolkit.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nos <\/span><\/span> solutions <\/span><\/span> d'efficacit\u00e9 <\/span><\/span> et <\/span><\/span> d'optimisation <\/span><\/span> couvrent <\/span><\/span> : <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTV CONNECT\u00c9E & VID\u00c9O\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPlateformes Sociales\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chaque moment compte dans la construction d\u2019une marque et de son image.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre suite de solutions d\u2019efficacit\u00e9 et d\u2019optimisation \u00e9volue sans cesse pour offrir aux acteurs de la publicit\u00e9 et m\u00e9dia un meilleur retour sur investissement. En plus de nos indicateurs de qualit\u00e9 m\u00e9dia, avec Total Visibility, vous avez acc\u00e8s au co\u00fbt r\u00e9el de chaque impression. L\u2019automatisation des tags r\u00e9alis\u00e9e en partenariat avec Google (Automated Tag) permet de lancer une campagne en quelques secondes, d\u2019en am\u00e9liorer la performance en temps r\u00e9el et d\u2019avoir acc\u00e8s \u00e0 des KPIs de performance simplifi\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sachez <\/span><\/span> exactement <\/span><\/span> o\u00f9 <\/span><\/span> va <\/span><\/span> chaque <\/span><\/span> euro <\/span><\/span> investi. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Orientez vos d\u00e9penses m\u00e9dia vers les meilleurs emplacements en rapport qualit\u00e9 m\u00e9dia et co\u00fbt et supprimez les co\u00fbts superflus et\/ou inutiles avec Total Visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTotal Visibility fait \u00e9conomiser aux annonceurs environ 24% de leur budget qui serait autrement perdu dans la supply chain\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLe temps pass\u00e9 pour wrapper les tags est r\u00e9duit d\u2019environ 50%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span><\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automated Tag fusionne 4 \u00e9tapes manuelles de taggage en un seul processus simple<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le <\/span><\/span> open <\/span><\/span> web <\/span><\/span> red\u00e9finit <\/span><\/span> l'efficacit\u00e9 <\/span><\/span> publicitaire <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Depuis maintenant plusieurs ann\u00e9es, l\u2019achat open web ne cesse de prendre de l\u2019ampleur et devient de plus en plus sophistiqu\u00e9. Une tendance positive qui a permis l\u2019\u00e9volution de la qualit\u00e9 m\u00e9dia. Nos solutions vous permettent d\u2019avoir un acc\u00e8s direct \u00e0 cet inventaire open web unique de haute qualit\u00e9 et performance. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Total Visibility<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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G\u00e9rez plus efficacement vos campagnes et votre budget publicitaire et obtenez un meilleur retour sur vos d\u00e9penses m\u00e9dias gr\u00e2ce \u00e0 Total Visibility\u2122. Notre solution innove en r\u00e9pondant aux enjeux de transparence totale li\u00e9s \u00e0 l\u2019achat open web. <\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En savoir plus <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Total Visibility vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une SPO (Supply Path Optimization) totalement transparente et concr\u00e8te<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un reporting financier au niveau de l\u2019impression et quasiment en temps r\u00e9el<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un reporting approfondi sur les impressions flagu\u00e9es comme non visibles, frauduleuses ou non brand safe et sur les optimisations.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Automated Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Faites l'exp\u00e9rience de l'automatisation en quelques secondes. Passez moins de temps \u00e0 tagguer et plus de temps \u00e0 optimiser avec Automated Tag, la premi\u00e8re solution du march\u00e9 pour une gestion efficace des tags. Gardez une longueur d'avance sur la concurrence gr\u00e2ce \u00e0 un flux de travail automatis\u00e9 qui vous permet de vous concentrer sur les performances de vos campagnes, sans jamais quitter la plateforme de votre ad-serveur.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Avec Automated Tag, vous obtenez :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Un wrapping de tag automatis\u00e9 qui fait gagner du temps et minimise les erreurs humaines<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une gestion centralis\u00e9e et la r\u00e9conciliation des tags wrapp\u00e9s<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une plus grande efficacit\u00e9 op\u00e9rationnelle avec un contr\u00f4le accru du processus de configuration de la campagne<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab HP a activement particip\u00e9 \u00e0 la version b\u00eata du tag automatis\u00e9 d’IAS pour Google et nous avons constat\u00e9 un \u00e9norme gain de temps pour notre \u00e9quipe op\u00e9rationnelle. Nous sommes ravis que la mesure IAS soit d\u00e9sormais automatis\u00e9e dans Google Campaign Manager, cela nous permet de lancer des campagnes plus rapidement, et avec la protection d\u2019un tiers mesureur dont notre marque a besoin. Nous avons h\u00e2te de d\u00e9ployer le Tag Automatis\u00e9 sur toutes nos campagnes \u00bb.<\/p>

– Chris Liberti, Global Ad Operations Lead
<\/strong>HP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur nos solutions d\u2019efficacit\u00e9 et d\u2019optimisation sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Social\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tComment optimiser vos campagnes de No\u00ebl sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 la brand suitability ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Meta\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tCr\u00e9er une meilleure ad\u00e9quation marque-contexte publicitaire avec Meta Optimization\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Adoptez<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tSimplifiez vos campagnes programmatiques sur Display & Video 360 avec Quality Sync\u00a0\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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IAS<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions d\u2019efficacit\u00e9 et d\u2019optimisation.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PARCE QUE CHAQUE IMPRESSION COMPTE Avec Total Visibility, vous avez une totale transparence sur vos investissements publicitaires et sur votre Return On Ads Spend (ROAS), nos solutions comme notre Automated Tag, permettent de gagner du temps, mesurer et filtrer des…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310659","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAuto Tagging & Optimisation des Campagnes Publicitaires | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Donnez un coup de fouet \u00e0 vos campagnes avec nos solutions d'auto tagging et d'optimisation publicitaire. 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