{"id":310658,"date":"2023-06-06T11:56:13","date_gmt":"2023-06-06T11:56:13","guid":{"rendered":"https:\/\/integralads.com\/solutions\/ctv-video\/"},"modified":"2024-12-07T10:12:37","modified_gmt":"2024-12-07T10:12:37","slug":"tv-connectee-video","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/tv-connectee-video\/","title":{"rendered":"TV Connect\u00e9e & Vid\u00e9o"},"content":{"rendered":"\t\t
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PROT\u00c9GEZ VOTRE MARQUE LORS DE LA DIFFUSION DE VOS MESSAGES PUBLICITAIRES.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rythm\u00e9e par des sons, des images, des mouvements, la vid\u00e9o est un format innovant et engageant. Mais c\u2019est LE format le plus expos\u00e9 aux risques de fraude et de brand safety. Alors que les budgets attribu\u00e9s \u00e0 la publicit\u00e9 vid\u00e9o battent des records , il est primordial de s\u2019assurer que les publicit\u00e9s diffus\u00e9es au sein de ces espaces publicitaires co\u00fbteux soient effectivement vues et entendues.<\/span>
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Mesurez la qualit\u00e9 de vos achats vid\u00e9o gr\u00e2ce \u00e0 notre toolkit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nos <\/span><\/span> solutions <\/span><\/span> pour <\/span><\/span> la <\/span><\/span> TV <\/span><\/span> Connect\u00e9e <\/span><\/span> et <\/span><\/span> la <\/span><\/span> Vid\u00e9o <\/span><\/span> couvrent <\/span><\/span> : <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFRAUDE PUBLICITAIRE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBRAND SAFETY & SUITABILITY\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCIBLAGE CONTEXTUEL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CONNECTEZ-VOUS <\/span><\/span> \u00c0 <\/span><\/span> UN <\/span><\/span> INVENTAIRE <\/span><\/span> VID\u00c9O <\/span><\/span> PREMIUM <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Communiquez efficacement aupr\u00e8s de votre public cible dans un \u00e9crin premium, gage de qualit\u00e9. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u2019impressions publicitaires sont d\u00e9livr\u00e9es sans \u00eatre vues<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des spectateurs sont enclins \u00e0 regarder une publicit\u00e9 dans son int\u00e9gralit\u00e9 si elle est en lien avec son contenu de diffusion\/contexte.<\/span>
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selon SpotX\/Statista TV, 45% des spectateurs Fran\u00e7ais utilisent une TV Connect\u00e9e (CTV).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dites <\/span><\/span> oui <\/span><\/span> \u00e0 <\/span><\/span> un <\/span><\/span> inventaire <\/span><\/span> vid\u00e9o <\/span><\/span> premium <\/span><\/span> et <\/span><\/span> pertinent <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Allez au-del\u00e0 des indicateurs standards pour mieux comprendre comment, quand et o\u00f9 les internautes voient vos publicit\u00e9s. Du open web \u00e0 la TV Connect\u00e9e, nos solutions vous assurent que vos annonces sont visibles, sans fraude et diffus\u00e9es dans le bon contexte.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Des innovations pr\u00e9curseures en TV Connect\u00e9e<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alors que les consommateurs et les investissements publicitaires se tournent de plus en plus vers la TV Connect\u00e9e, IAS travaille directement avec les plus grands \u00e9diteurs vid\u00e9o pour vous assurer que vos publicit\u00e9s sur TV Connect\u00e9e sont regard\u00e9es enti\u00e8rement (compl\u00e9tion) et ne sont pas la cible de trafic invalide.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre suite de solutions pour la TV Connect\u00e9e vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une couverture multi-\u00e9crans pour vous assurer que vos publicit\u00e9s sont visibles, brand safe et sans fraude en environnement OTT, sur desktop et sur applications mobiles<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une solution sur mesure contre le trafic invalide pour vos achats vid\u00e9o qui sont davantage expos\u00e9s au risque de fraude que le display<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand Safety pour YouTube sur TV Connect\u00e9e<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alors que la publicit\u00e9 sur TV Connect\u00e9e est en pleine expansion, les annonceurs sont de plus en plus vigilants \u00e0 la brand safety sur cet \u00e9cran. IAS est un innovateur leader en mati\u00e8re de brand safety et suitability sur TV Connect\u00e9e et s\u2019associe aux leaders du secteur pour d\u00e9velopper ces solutions.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nos solutions de Brand Safety sur TV Connect\u00e9e vous offrent :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une large couverture sur une des applications pr\u00e9f\u00e9r\u00e9es et les plus utilis\u00e9es des consommateurs sur TV Connect\u00e9e : YouTube<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des publicit\u00e9s contextuellement pertinentes, \u00e0 qualit\u00e9 m\u00e9dia \u00e9lev\u00e9e qui de ce fait risquent moins d\u2019\u00eatre ignor\u00e9es par les consommateurs<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Un reporting de brand safety & brand suitabilty, une optimisation du ciblage contextuel et une analyse de la qualit\u00e9 m\u00e9dia qui vous aideront \u00e0 surpasser vos KPIs<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Multimedia Tag<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les diff\u00e9rents confinements li\u00e9s \u00e0 la pand\u00e9mie ont acc\u00e9l\u00e9r\u00e9 la croissance des usages de visionnage vid\u00e9o sur TV Connect\u00e9e. Et les annonceurs investissent de plus en plus sur cet \u00e9cran. Le tag vid\u00e9o unique (Multimedia Tag) d\u2019IAS automatise la d\u00e9tection de l\u2019\u00e9cran et de l\u2019environnement dans lequel la vid\u00e9o est diffus\u00e9e afin d\u2019utiliser la technologie de mesure ad\u00e9quate.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Multimedia Tag vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Une mesure multi \u00e9crans incluant le desktop, le mobile (web mobile et applications) et la TV Connect\u00e9e<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une efficacit\u00e9 op\u00e9rationnelle : plus besoin de passer du temps \u00e0 cr\u00e9er un tag pour chaque environnement. Il suffit de t\u00e9l\u00e9charger et de s\u00e9lectionner \u00ab Multimedia Tag \u00bb pour \u00eatre op\u00e9rationnel<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une couverture mondiale pour atteindre l\u2019ensemble de votre audience<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les solutions publicitaires d\u2019IAS sont con\u00e7ues dans le but d\u2019am\u00e9liorer votre performance publicitaire. Parcourez notre liste de produits de mesure et d\u2019optimisation publicitaire pour garder une longueur d\u2019avance sur vos concurrents.\n\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOLUTIONS THAT DRIVE RESULTS<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab CBS Interactive croit en la transparence de ses partenaires publicitaires. Avec l’augmentation de la fraude publicitaire, il est important que les acheteurs et les \u00e9diteurs collaborent avec des entreprises comme IAS pour favoriser la confiance et maintenir une exp\u00e9rience utilisateur de qualit\u00e9. \u00bb<\/p>

– Jarred Wilichinksky, Senior Vice-President, Video Monetization & Operations
<\/strong>CBS Interactive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur nos solutions pour la vid\u00e9o et la TV Connect\u00e9e sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRecherche : The Future of CTV Investment\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Comment<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"NI\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRecherche CTV : The\u00a0Mind\u00a0on The\u00a0Stream\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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La<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tRapport IAS : 2024 Industry Pulse\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Quelles<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions pour la vid\u00e9o et la TV Connect\u00e9e.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PROT\u00c9GEZ VOTRE MARQUE LORS DE LA DIFFUSION DE VOS MESSAGES PUBLICITAIRES. Rythm\u00e9e par des sons, des images, des mouvements, la vid\u00e9o est un format innovant et engageant. Mais c\u2019est LE format le plus expos\u00e9 aux risques de fraude et de…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310658","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolutions de Mesure Connected TV (CTV) | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Nos solutions vid\u00e9o et CTV garantissent qu'une publicit\u00e9 vid\u00e9o soit vue dans son int\u00e9gralit\u00e9, dans un environnement brand safe et prot\u00e9g\u00e9e contre la fraude. Rendez-vous sur https:\/\/integralads.com\/fr\/ pour en savoir plus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/ctv-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Connect\u00e9e & Vid\u00e9o\" \/>\n<meta property=\"og:description\" content=\"Nos solutions vid\u00e9o et CTV garantissent qu'une publicit\u00e9 vid\u00e9o soit vue dans son int\u00e9gralit\u00e9, dans un environnement brand safe et prot\u00e9g\u00e9e contre la fraude. 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