{"id":310657,"date":"2023-06-06T08:07:40","date_gmt":"2023-06-06T08:07:40","guid":{"rendered":"https:\/\/integralads.com\/solutions\/contextual-targeting\/"},"modified":"2024-12-07T09:51:08","modified_gmt":"2024-12-07T09:51:08","slug":"ciblage-contextuel","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/solutions\/ciblage-contextuel\/","title":{"rendered":"Ciblage Contextuel"},"content":{"rendered":"\t\t
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TOUCHER SON AUDIENCE DANS UN MONDE SANS COOKIES\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre ciblage contextuel r\u00e9pond aux besoins sp\u00e9cifiques de votre marque, avant m\u00eame qu\u2019une ench\u00e8re ne soit plac\u00e9e. Notre science pr\u00e9dictive parcourt, classifie et analyse la tonalit\u00e9 d\u2019un contenu, pour ne cibler que les inventaires les plus adapt\u00e9s. Ce ciblage contextuel compl\u00e8te notre solution de Brand Safety et de filtrage pr\u00e9-bid des inventaires non appropri\u00e9s afin de donner plus d\u2019impact \u00e0 un message publicitaire.\u00a0<\/span>
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D\u00e9couvrez notre solution de ciblage contextuel dans notre kit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Notre <\/span><\/span> solution <\/span><\/span> de <\/span><\/span> ciblage <\/span><\/span> contextuel <\/span><\/span> couvre <\/span><\/span> : <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le Ciblage Contextuel est la cl\u00e9 pour toucher votre audience id\u00e9ale<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les r\u00e9centes lois sur la confidentialit\u00e9 des donn\u00e9es et la disparition annonc\u00e9e des cookies obligent les annonceurs \u00e0 trouver de nouvelles solutions pour atteindre leurs audiences au bon endroit. Notre solution de ciblage contextuel, Context Control, s\u2019appuie sur une classification au niveau de la page pour cat\u00e9goriser les contenus au travers de plus de 200 segments verticaux, saisonniers, th\u00e9matiques et d\u2019audience proxy. Avec le mapping s\u00e9mantique (knowledge graph) le plus large du secteur, notre technologie classe mieux les contenus et aide les annonceurs \u00e0 cibler pr\u00e9cis\u00e9ment les emplacements publicitaires les plus pertinents pour eux<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Augmentez <\/span><\/span> la <\/span><\/span> m\u00e9morisation, <\/span><\/span> l'engagement <\/span><\/span> et <\/span><\/span> l'agr\u00e9ment <\/span><\/span> de <\/span><\/span> vos <\/span><\/span> publicit\u00e9s <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Notre solution de ciblage contextuel tr\u00e8s pr\u00e9cise maximise l\u2019impact et l\u2019efficacit\u00e9 de vos campagnes publicitaires, sans aucun cookie tiers. Innovante et int\u00e9gr\u00e9e aux principaux DSP, notre solution de ciblage contextuel est \u00e0 la pointe de la nouvelle g\u00e9n\u00e9ration de ciblage dans un monde sans cookies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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des professionnels du secteur pensent que le ciblage contextuel va prendre de l\u2019importance \u00e0 mesure que les consommateurs ont davantage de contr\u00f4le sur leurs donn\u00e9es<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\td\u2019attention en plus gr\u00e2ce \u00e0 un ciblage contextuel de qualit\u00e9\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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de CTR pour une marque B2B de technologie utilisant les segments contextuels IAS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un <\/span><\/span> ciblage <\/span><\/span> pr\u00e9cis <\/span><\/span> requiert <\/span><\/span> une <\/span><\/span> technologie <\/span><\/span> sophistiqu\u00e9e <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour un ciblage contextuel pr\u00e9cis et pertinent, optez pour une technologie qui comprend les contenus aussi bien que l\u2019homme. Votre message atteindra les consommateurs les plus en affinit\u00e9 avec votre marque.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Context Control<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comprenez le v\u00e9ritable contexte, le ton et la s\u00e9mantique d\u2019une page Web donn\u00e9e, de mani\u00e8re scalable. Nos solutions offrent aux acheteurs m\u00e9dia une pr\u00e9cision de ciblage contextuel in\u00e9gal\u00e9e pour une meilleure m\u00e9morisation, affinit\u00e9 et engagement avec votre marque. \n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En savoir plus<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre solution de ciblage contextuel vous offre :<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Plus de 200 segments sectoriels, saisonniers, th\u00e9matiques et d\u2019audience proxy<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Une classification pr\u00e9cise des contenus \u00e0 \u00e9chelle mondiale gr\u00e2ce \u00e0 la meilleure technologie d\u2019analyse s\u00e9mantique<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des segments pr\u00e9-bid pour un ciblage contextuel via les principaux DSP mondiaux, dont Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, etc<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Des segments contextuels soigneusement s\u00e9lectionn\u00e9s<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acc\u00e9dez \u00e0 des segments de ciblage contextuel soigneusement s\u00e9lectionn\u00e9s et optimisez votre strat\u00e9gie open web pour atteindre l\u2019audience que vous souhaitez, sans aucun cookie tiers. Notre technologie pr\u00e9dictive utilise l\u2019analyse des \u00e9motions et des sentiments pour pr\u00e9-s\u00e9lectionner des pages et en cat\u00e9goriser le contenu avant m\u00eame d\u2019ench\u00e9rir.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nos segments contextuels vous offrent:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>Des segments de ciblage saisonnier pour les vacances d\u2019\u00e9t\u00e9, la rentr\u00e9e scolaire, Black Friday, No\u00ebl, etc<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des segments de ciblage sectoriel pour cibler diff\u00e9rentes verticales comme la finance, le divertissement, les biens de consommation, etc<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des segments de ciblage th\u00e9matique sur des questions sociales d\u00e9licates, les catastrophes naturelles, les \u00e9pid\u00e9mies et les maladies infectieuses, etc<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>Des segments de ciblage par audience proxy pour cibler des profils d\u2019audience (comme les professionnels de l\u2019informatique), des cycles de vie (comme les jeunes familles) ou des centres d\u2019int\u00e9r\u00eat (comme les fans de musique)<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00ab Il est primordial de savoir que vos campagnes apparaissent aux c\u00f4t\u00e9s de contenus pertinents et de confiance. Notre partenariat avec IAS nous permet d\u2019offrir \u00e0 nos annonceurs des segments de filtrage et de ciblage contextuel qui leur apportent plus de flexibilit\u00e9 et de transparence dans leurs achats multicanaux. \u00bb<\/p>

– Greg MacDonald, VP, Marketplace Partnerships
<\/strong>Verizon Media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Apprenez-en plus sur nos solutions de ciblage contextuel sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tD\u00e9couvrez nos analyses<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"US\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tQuelles perspectives pour les m\u00e9dias digitaux en 2025 ? Des experts nous \u00e9clairent\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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IAS,<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tJO : comment rester dans un \u00e9crin qualitatif ?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tGuide : Remporter l’or en publicit\u00e9\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Des <\/span><\/span> r\u00e9ponses <\/span><\/span> rapides <\/span><\/span> pour <\/span><\/span> des <\/span><\/span> campagnes <\/span><\/span> r\u00e9actives. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre succ\u00e8s est notre moteur. Notre Help Center mondial et notre service client local r\u00e9pondront rapidement \u00e0 vos questions sur nos solutions de ciblage contextuel.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

TOUCHER SON AUDIENCE DANS UN MONDE SANS COOKIES Notre ciblage contextuel r\u00e9pond aux besoins sp\u00e9cifiques de votre marque, avant m\u00eame qu\u2019une ench\u00e8re ne soit plac\u00e9e. Notre science pr\u00e9dictive parcourt, classifie et analyse la tonalit\u00e9 d\u2019un contenu, pour ne cibler que…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310651,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310657","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolutions de Ciblage Contextuel | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Atteignez vos audiences gr\u00e2ce au pouvoir du programmatique avec nos solutions de ciblage contextuel. 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