{"id":310643,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias\/quality-impressions\/"},"modified":"2024-11-12T04:56:30","modified_gmt":"2024-11-12T04:56:30","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/fr\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Des publicit\u00e9s de qualit\u00e9 m\u00e9ritent des impressions de qualit\u00e9 (Quality Impressions\u2122). Faites-en sorte que chaque impression compte en contr\u00f4lant la qualit\u00e9 des espaces publicitaires que vous achetez ou sur lesquels vous ench\u00e9rissez. Chez IAS, notre objectif est d’apporter \u00e0 nos clients plus de transparence sur la qualit\u00e9 m\u00e9dia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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D\u00e9couvrez comment mettre la qualit\u00e9 au c\u0153ur de toutes vos campagnes avec notre plaquette<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La <\/span><\/span> premi\u00e8re <\/span><\/span> impression <\/span><\/span> est <\/span><\/span> toujours <\/span><\/span> la <\/span><\/span> bonne <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre indicateur de performance, Quality Impressions\u2122 est gage de qualit\u00e9 m\u00e9dia. <\/span>Pour \u00eatre comptabilis\u00e9e en tant que Quality Impressions\u2122, une publicit\u00e9 doit \u00eatre vue, par une personne r\u00e9elle, dans un contexte appropri\u00e9 (brand safety) et pertinent (brand suitability). Tout ceci en respectant des crit\u00e8res <\/span>sp\u00e9cifiques <\/span>de localisation g\u00e9ographique.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tSi une publicit\u00e9 est servie, mais que personne ne la voit, est-elle efficace ? La visibilit\u00e9 est la cl\u00e9 de vo\u00fbte de la qualit\u00e9.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tLes robots n\u2019ach\u00e8tent pas de produits, les vraies personnes, oui. Quality Impressions\u2122 exclut toujours le trafic invalide.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tLe contexte de diffusion d'une publicit\u00e9 affecte la m\u00e9morisation, l\u2019engagement et l\u2019agr\u00e9ment. C\u2019est pourquoi nous faisons appara\u00eetre vos publicit\u00e9s dans le contexte qui vous convient.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tNe payez plus pour des impressions hors de votre cible g\u00e9ographique et \u00e9liminez ces d\u00e9penses inutiles.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour maintenir l\u2019attention de leurs audiences, les annonceurs ont besoin de conna\u00eetre le niveau de qualit\u00e9 de leurs impressions publicitaires. Pour les s\u00e9duire et cr\u00e9er du lien, ils doivent \u00eatre en mesure d\u2019optimiser leurs campagnes en temps r\u00e9el. Les annonceurs sont \u00e0 la recherche de plus de performance, c\u2019est la mission principale de notre nouvelle m\u00e9trique – d\u00e9montrer la valeur r\u00e9elle des campagnes publicitaires.<\/span>
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<\/span>Gr\u00e2ce \u00e0 nos rapports de performance les marques reprennent le contr\u00f4le sur leurs investissements m\u00e9dias. Suivre de pr\u00e8s les campagnes en cours permet \u00e9galement de conna\u00eetre les erreurs \u00e0 \u00e9viter et les points d\u2019am\u00e9lioration potentiels. <\/span>
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<\/span>Avec <\/span>Quality Impressions\u2122, vous avez le contr\u00f4le.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Analyses <\/span><\/span> des <\/span><\/span> experts <\/span><\/span> du <\/span><\/span> secteur <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acc\u00e9dez \u00e0 des analyses qui vous permettront de d\u00e9crypter les tendances du secteur, d\u2019attirer l\u2019attention des consommateurs et d\u2019obtenir de meilleurs r\u00e9sultats sur IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tEn savoir plus<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS X Ogury : Maximiser l’impact d’un inventaire de qualit\u00e9\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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D\u00c9COUVREZ<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tGuide : Remporter l’or en publicit\u00e9\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Les<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tBarom\u00e8tre de la Qualit\u00e9 M\u00e9dia : 19e \u00c9dition\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Le<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Des publicit\u00e9s de qualit\u00e9 m\u00e9ritent des impressions de qualit\u00e9 (Quality Impressions\u2122). Faites-en sorte que chaque impression compte en contr\u00f4lant la qualit\u00e9 des espaces publicitaires que vous achetez ou sur lesquels vous ench\u00e9rissez. Chez IAS, notre objectif est d’apporter…<\/p>\n","protected":false},"author":1,"featured_media":308080,"parent":310647,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-310643","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) Quality Impressions\u2122 is a proprietary metric that ensures media quality standards for brands and agencies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/fr\/innovation\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Impressions\" \/>\n<meta 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