{"id":305238,"date":"2023-06-06T11:56:13","date_gmt":"2023-06-06T11:56:13","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/ctv-video\/"},"modified":"2025-01-21T12:00:56","modified_gmt":"2025-01-21T12:00:56","slug":"ctv-video","status":"publish","type":"page","link":"https:\/\/integralads.com\/jp\/solutions\/ctv-video\/","title":{"rendered":"CTV & Video"},"content":{"rendered":"\t\t
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\u8cb4\u91cd\u306a\u5e83\u544a\u3092
\n\u3057\u3063\u304b\u308a\u4fdd\u8b77<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u6d88\u8cbb\u8005\u3068\u8996\u899a\u3001\u97f3\u58f0\u3001\u52d5\u304d\u306b\u3088\u3063\u3066\u3064\u306a\u304c\u308b\u3053\u3068\u307b\u3069\u5f37\u529b\u306a\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u52d5\u753b\u5e83\u544a\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3088\u308a\u3082\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3001\u304a\u3088\u3073\u4eba\u306e\u8996\u754c\u306b\u5165\u3089\u306a\u3044\u30ea\u30b9\u30af\u304c\u751f\u3058\u304c\u3061\u3067\u3059\u3002\u3088\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u306e\u9700\u8981\uff08\u30b3\u30b9\u30c8\u3082\uff09\u304c\u5897\u3048\u308b\u306a\u304b\u3001\u52d5\u753b\u5e83\u544a\u304c\u78ba\u5b9f\u306b\u6d88\u8cbb\u8005\u306e\u76ee\u3068\u8033\u306b\u5c4a\u304f\u306e\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>

IAS \u306e\u30d7\u30ec\u30df\u30a2\u30e0\u52d5\u753b\u5e83\u544a\u5411\u3051\u691c\u8a3c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS <\/span><\/span> \u306e <\/span><\/span> CTV&\u52d5\u753b\u5e83\u544a\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u30d7\u30ec\u30df\u30a2\u30e0\u306a
\n\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3068\u7e4b\u304c\u308b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u8cb4\u793e\u306e\u5a92\u4f53\u54c1\u8cea\u57fa\u6e96\u306b\u3064\u3044\u3066\u59a5\u5354\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u6025\u6210\u9577\u4e2d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u52d5\u753b\u5e83\u544a\u306e 59.6% \u306f\u3001\u914d\u4fe1\u3055\u308c\u3066\u3082\u8996\u8074\u8005\u306e\u8996\u754c\u306b\u5165\u3063\u3066\u3044\u307e\u305b\u3093\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u30b3\u30cd\u30af\u30c6\u30c3\u30c9 TV \u306e\u30e6\u30fc\u30b6\u30fc\u306e 42% \u306f\u3001\u5e83\u544a\u304c\u52d5\u753b\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5e83\u544a\u3092\u6700\u5f8c\u307e\u3067\u898b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3001\u307e\u305f\u306f\u975e\u5e38\u306b\u9ad8\u3044\u3067\u3059\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u7c73\u56fd\u306eCTV\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u30012026\u5e74\u307e\u3067\u306b2\u51044200\u4e07\u4eba\u3092\u8d85\u3048\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u7c73\u56fd\u7dcf\u4eba\u53e3\u306e\u7d0470%\u306b\u76f8\u5f53\u3057\u307e\u3059<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u30d7\u30ec\u30df\u30a2\u30e0\u3067\u9069\u5207\u306a\u52d5\u753b\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u4e0a\u3067\u518d\u751f\u30dc\u30bf\u30f3\u3092\u62bc\u3059 <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u5e83\u544a\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3092\u3001\u57fa\u672c\u7684\u306a\u6307\u6a19\u306e\u7bc4\u56f2\u3092\u8d85\u3048\u3066\u3001\u8a73\u3057\u304f\u77e5\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u304b\u3089\u30b3\u30cd\u30af\u30c6\u30c3\u30c9 TV \u307e\u3067\u3001IAS \u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u8cb4\u793e\u306e\u5e83\u544a\u304c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306a\u3057\u306b\u9069\u5207\u306a\u74b0\u5883\u3067\u8868\u793a\u3055\u308c\u3001\u78ba\u5b9f\u306b\u8996\u8074\u8005\u306e\u8996\u754c\u306b\u5165\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u5e02\u5834\u521d\u306e\u30b3\u30cd\u30af\u30c6\u30c3\u30c9 TV \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3068\u5e83\u544a\u6295\u8cc7\u304c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9 TV \u3078\u3068\u79fb\u884c\u3057\u7d9a\u3051\u308b\u306a\u304b\u3001IAS \u306f\u5927\u624b\u52d5\u753b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u76f4\u63a5\u9023\u643a\u3057\u306a\u304c\u3089\u3001\u52d5\u753b\u5e83\u544a\u304c\u6700\u5f8c\u307e\u3067\u518d\u751f\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001CTV \u4e0a\u306b\u7121\u52b9\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u306a\u3044\u304b\u3069\u3046\u304b\u3092\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS \u306e CTV \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u6a5f\u80fd\uff1a<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>\u30ab\u30b9\u30bf\u30e0\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u6700\u3082\u9ad8\u984d\u3067\u9ad8\u30ea\u30b9\u30af\u306a\u52d5\u753b\u5e83\u544a\u67a0\u8cb7\u3044\u4ed8\u3051\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CTV \u306eYouTube\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CTV \u74b0\u5883\u5185\u3067\u306e\u5e83\u544a\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3078\u306e\u95a2\u5fc3\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002IAS \u306f\u3001CTV \u306b\u304a\u3051\u308b\u3059\u3050\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3068\u3057\u3066\u3001\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u5404\u793e\u3068\u9023\u643a\u3057\u3066\u53d6\u308a\u7d44\u307f\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS \u306e CTV \u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068\uff1a<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>KPI \u306e\u9054\u6210\u306b\u5f79\u7acb\u3064\u3001\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\u30ec\u30dd\u30fc\u30c8\u3001Contextual Targeting \u3092\u901a\u3058\u305f\u6700\u9069\u5316\u3001\u304a\u3088\u3073\u5a92\u4f53\u54c1\u8cea\u30a4\u30f3\u30b5\u30a4\u30c8\u3002<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u5206\u523b\u307f\u3067\u5897\u3048\u3066\u3044\u304f\u306a\u304b\u3001\u5e83\u544a\u4e3b\u306f\u30ea\u30cb\u30a2TV\u304b\u3089 CTV \u306b\u4e88\u7b97\u3092\u30b7\u30d5\u30c8\u3057\u3066\u3044\u304f\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002Multimedia Tag \u306f\u30c7\u30d0\u30a4\u30b9\u691c\u51fa\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u6a5f\u80fd\u3059\u308b\u3082\u306e\u3067\u3001\u8cb4\u793e\u306e\u5e83\u544a\u904b\u7528\u30c1\u30fc\u30e0\u304c\u62c5\u3063\u3066\u3044\u305f\u9762\u5012\u306a\u4ed5\u4e8b\u3092\u3001IAS \u306e\u6280\u8853\u304c\u80a9\u4ee3\u308f\u308a\u3057\u307e\u3059\u3002<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/defs> <\/rect> <\/g> <\/svg><\/div>MEASUREMENT: Protect your brand and verify the impact of your digital campaigns with enriched measurement solutions available for all digital formats and device types<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>OPTIMIZATION: Maximize campaign ROI with optimization solutions that cover media investments across social, CTV, and programmatic<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>PUBLISHER: Grow your audience and boost yield with ad monetization services that power revenue growth and better streaming experiences<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCBS Interactive \u306f\u3001\u5f53\u793e\u306e\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u5353\u8d8a\u3057\u305f\u900f\u660e\u6027\u3092\u4fe1\u983c\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u3048\u7d9a\u3051\u308b\u306a\u304b\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001IAS \u306e\u3088\u3046\u306a\u4f01\u696d\u3068\u9023\u643a\u3057\u3001\u4e0a\u8cea\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u4fe1\u7528\u3092\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u300d\n\n– Jarred Wilichinksky, Senior Vice-President, Video Monetization & Operations\n<\/strong>CBS Interactive\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u516c\u5f0f\u30d6\u30ed\u30b0 IAS Insider \u3067\u3001\u6700\u5148\u7aef\u306e\u52d5\u753b\uff06CTV \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6700\u65b0\u60c5\u5831\u3092\u767a\u4fe1\u4e2d\uff01<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS\u306f\u3001Media Rating Council\uff08MRC\uff09\u3088\u308a\u3001Connected TV\uff08CTV\uff09\u306e\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u696d\u754c\u521d\u306e\u8a8d\u5b9a\u3092\u53d6\u5f97\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u8a8d\u5b9a\u306f\u3001CTV\u74b0\u5883\u306b\u304a\u3051\u308b\u30d3\u30c7\u30aa\u5e83\u544a\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u304a\u3088\u3073\u4e00\u822c\u7684\u306a\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u691c\u51fa\u3092\u542b\u3080\u95a2\u9023\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u8a08\u6e2c\u3092\u542b\u307f\u307e\u3059\uff08\u8a8d\u5b9a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u307f\u5bfe\u8c61\uff09\u3002<\/p>

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\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6025\u901f\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u9069\u5408\u6027\u306e\u5883\u754c\u7dda\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002IAS \u304c\u65b0\u305f\u306b\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u696d\u754c\u6700\u9ad8\u6c34\u6e96\u306e YouTube \u5411\u3051\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304a\u3088\u3073\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u8a08\u6e2c\u300cTotal Media Quality\u300d\u3092\u6d3b\u7528\u3057\u3001\u6ea2\u308c\u304b\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u306a\u304b\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9069\u5207\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u30b9\u30d4\u30fc\u30c9\u52dd\u8ca0\u306e\u30ad\u30e3\u30f3\u30da <\/span><\/span> \u30fc\u30f3\u306b\u9069\u3057\u305f\u9ad8\u901f\u30ec\u30b9\u30dd\u30f3\u30b9 <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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