{"id":302136,"date":"2023-06-02T11:10:24","date_gmt":"2023-06-02T11:10:24","guid":{"rendered":"https:\/\/integralads.com\/integral-ad-science-insights\/"},"modified":"2023-10-31T10:53:11","modified_gmt":"2023-10-31T10:53:11","slug":"insider","status":"publish","type":"page","link":"https:\/\/integralads.com\/uk\/insider\/","title":{"rendered":"Insider"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"302136\" class=\"elementor elementor-302136 elementor-291659\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9eceb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94686\" data-id=\"9eceb3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcdcf2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"73620\" data-id=\"efcdcf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03db90 elementor-widget elementor-widget-image\" data-id=\"f03db90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58f566c elementor-section-content-middle elementor-section-height-min-height elementor-section-items-stretch premium-equal-height-yes elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"88617\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"58f566c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbbee03\" data-eae-slider=\"36593\" data-id=\"dbbee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b226d66 elementor-widget elementor-widget-pix-heading\" data-id=\"b226d66\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h1 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">The IAS Insider:<br> Quality insights for quality results<\/h1><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-190c8c8 elementor-hidden-mobile\" data-eae-slider=\"86642\" data-id=\"190c8c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ecd3b9 elementor-section-stretched elementor-section-full_width insider-slider elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17794\" data-id=\"2ecd3b9\" data-element_type=\"section\" id=\"blog-slider\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131a12b\" data-eae-slider=\"29201\" data-id=\"131a12b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ecb1f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"30741\" data-id=\"ecb1f1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1f6581\" data-eae-slider=\"96505\" data-id=\"f1f6581\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d914 elementor-widget elementor-widget-image\" data-id=\"629d914\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"319\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png\" class=\"attachment-large size-large wp-image-292632\" alt=\"&quot;Insight&quot; written in a green box\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png 319w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-75x75.png 75w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb63d5\" data-eae-slider=\"4940\" data-id=\"2eb63d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8791b96 home-blogs-slider premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"8791b96\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:20,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"302136\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"174\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.png\" class=\"attachment-full size-full wp-image-343730\" alt=\"KCC_Case Study_Tile\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.png 500w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS-460x460.png 460w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/uk\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/uk\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/\" target=\"_self\">\r\n\t\t\t\tKimberly-Clark Drives Sales Lift with IAS Quality Attention\u2122\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes \u2014 specifically sales lift and return on ad spend (ROAS). Read more here.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/uk\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"174\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2.png\" class=\"attachment-full size-full wp-image-343693\" alt=\"StackAdapt - Lockup 2 (2)\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2.png 1200w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-1024x1024.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2-460x460.png 460w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/uk\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/uk\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/\" target=\"_self\">\r\n\t\t\t\tDriving Media Efficiency for Mid-Market Advertisers with StackAdapt\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">Launch programmatic campaigns with greater confidence and accuracy in StackAdapt At IAS, we\u2019re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That\u2019s why we\u2019re integrating our pre-bid segments within the StackAdapt DSP. Advertisers...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/uk\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"174\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider.png\" class=\"attachment-full size-full wp-image-343660\" alt=\"Danone - Case Study - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider.png 1200w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-1024x1024.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider-460x460.png 460w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/uk\/insider\/how-danone-improved-click-through-rates-by-1243\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/uk\/insider\/how-danone-improved-click-through-rates-by-1243\/\" target=\"_self\">\r\n\t\t\t\tHow Danone Improved Click-Through Rates by 1,243%\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance \u2014 not just attention scores, but real business metrics that matter.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/uk\/insider\/how-danone-improved-click-through-rates-by-1243\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4b3ff8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"48526\" data-id=\"4b3ff8e\" data-element_type=\"section\" id=\"landing_posts\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415d2c2\" data-eae-slider=\"16068\" data-id=\"415d2c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7446d0b elementor-widget elementor-widget-pix-text\" data-id=\"7446d0b\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" ><div id='filtro'>\n                \t<input type='hidden' name='url_page' id='url_page' value='https:\/\/integralads.com\/uk\/insider\/how-danone-improved-click-through-rates-by-1243\/' data_wmpl='uk' >\n                    <div class='d-flex justify-content-between py-3'>\n\t\t\t\t\t<p id='p_filter' class='body-2 px-0 m-0 text-uppercase'>Filter by:<\/p>\n\t\t\t\t\t<input class='px-0 text-ias-green-2-text body-2 text-uppercase border-0 bg-transparent' type='button' name='Clear' id='search_clear' value='Clear'>\n\t\t\t\t\t<\/div>\n                    <div class='d-flex justify-content-between row m-0 dj-custom-grid-gap-3-wrap'>\n\t\t\t\t\t<select id='search_resource' class='item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Resources<\/option><option value=\"289\">Case Studies<\/option><option value=\"290\">Insights<\/option><option value=\"291\">Media Quality Reports<\/option><option value=\"272\">Research<\/option><option value=\"293\">Webinars &amp; Videos<\/option><\/select><select id='search_topic' class='item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Topics<\/option><option value=\"295\">Ad Fraud<\/option><option value=\"296\">Brand Safety &amp; Suitability<\/option><option value=\"285\">Contextual Targeting<\/option><option value=\"286\">Efficiency &amp; Optimisation<\/option><option value=\"297\">Publisher<\/option><option value=\"298\">Viewability<\/option><\/select><select id='search_channel' class=' item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Channels<\/option><option value=\"281\">CTV &amp; Video<\/option><option value=\"757\">Digital Audio<\/option><option value=\"282\">Mobile &amp; In-App<\/option><option value=\"283\">Open Web<\/option><option value=\"284\">Social Platforms<\/option><\/select><\/div><\/div><div class=\"elementor-element elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"1d41870\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\"><div class=\"bloger-filter-loader text-center pb-1 invisible\"><img decoding=\"async\" src=\"\/wp-content\/themes\/essentials-child\/images\/bx_loader.gif\" alt=\"loading icon\"><\/div><div id='contenido_res'><div class='elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid elementor-has-item-ratio'> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.png' class='attachment-pix-square-sm size-pix-square-sm' alt='KCC_Case Study_Tile'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Kimberly-Clark Drives Sales Lift with IAS Quality Attention\u2122<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='StackAdapt - Lockup 2 (2)'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Driving Media Efficiency for Mid-Market Advertisers with StackAdapt<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/how-danone-improved-click-through-rates-by-1243\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Danone - Case Study - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/how-danone-improved-click-through-rates-by-1243\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>How Danone Improved Click-Through Rates by 1,243%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Good-Loop - Lockup 2 - image bg'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg' class='attachment-pix-square-sm size-pix-square-sm' alt='Social Optimization Research - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/power-stronger-performance-on-social-white-paper\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Power Stronger Performance on Social<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/unlocking-the-quality-of-quality-inventory-with-ias-ogury\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/SEO-Blog-Core-Verification-Tile.png' class='attachment-pix-square-sm size-pix-square-sm' alt='SEO Blog - Core Verification - Tile'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/unlocking-the-quality-of-quality-inventory-with-ias-ogury\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Case Studies<\/span><span class='elementor-post__title body-1'>Unlocking the impact of quality inventory with IAS &amp; Ogury<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/media-quality-report-20th-edition\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/MQR-20th-Edition-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='MQR 20th Edition'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/media-quality-report-20th-edition\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Media Quality Report: 20th Edition<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/05\/IAS-Pre-Screen-Brand-Safety-Solution-for-SPN-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='IAS Pre-Screen Brand Safety Solution for SPN'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/introducing-trusted-third-party-transparency-on-google-search-partner-network-spn\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/uk\/insider\/social-optimization-tiktok-video-exclusion-lists\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/04\/TikTok-Video-Exclusion-Lists-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='TikTok Video Exclusion Lists - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/uk\/insider\/social-optimization-tiktok-video-exclusion-lists\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Social Optimization for TikTok Now Includes Video Exclusion Lists<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article><\/div><nav class=\"elementor-pagination d-flex  justify-content-center align-items-center w-100\" role=\"navigation\" aria-label=\"Pagination\" page_act=\"1\" id=\"change_page\" ><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers link_page\" type_page=\"2\" >2<\/a>\n<a class=\"page-numbers link_page\" type_page=\"3\" >3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers link_page\" type_page=\"58\" >58<\/a>\n<a class=\"next page-numbers link_page\" type_page=\"next_page\" ><i class=\"pixicon-arrow-right2  pix-hover-right  ml-1 h4 d-flex mb-0\"><\/i><\/a><\/nav><\/div><\/div><\/div><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The IAS Insider: Quality insights for quality results WHITE PAPER: Quest for Quality WHITE PAPER: Quest for Quality IAS\u2019s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so&#8230;<\/p>\n","protected":false},"author":2,"featured_media":299759,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-302136","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insider - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insider\" \/>\n<meta property=\"og:description\" content=\"The IAS Insider: Quality insights for quality results WHITE PAPER: Quest for Quality WHITE 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