{"id":302125,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias-2\/quality-impressions\/"},"modified":"2024-11-12T04:54:14","modified_gmt":"2024-11-12T04:54:14","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/uk\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quality ads deserve Quality Impressions\u2122. Now more than ever, it is critical for marketers to control the quality of media they buy or bid on. It has always been our goal at IAS to provide our customers with transparency into the quality of their media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strengthen your campaign results and find quality impressions with IAS as your partner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Make <\/span><\/span> your <\/span><\/span> first <\/span><\/span> impression <\/span><\/span> a <\/span><\/span> quality <\/span><\/span> one <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The IAS Quality Impression\u2122 is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tIf an ad is served, but no one sees it, does it make an impact? Viewability is the bedrock of quality.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tBots don\u2019t buy products, real people do. Quality Impressions\u2122 always exclude invalid traffic.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tAd context impacts memorability, engagement, and affinity, so we help ensure ads appear in the right environment for you.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDon\u2019t pay for impressions that fall outside of your ideal location and eliminate wasted spend.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions, and they need to be able to optimize campaigns effectively. Our Quality Impression\u2122 metric helps advertisers do just that; it\u2019s a media quality metric that summarizes campaign performance and proves campaign value.<\/p>\n

IAS reporting gives advertisers full control over their digital media investments by providing granular insights at the campaign, partner, placement, domain, and app-level, along with outlining reasons for failures to guide better optimization.<\/p>\n

With Quality Impressions\u2122, the control is in your hands.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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EXPERT <\/span><\/span> INDUSTRY <\/span><\/span> INSIGHTS <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplore our thought leadership<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tKimberly-Clark Drives Sales Lift with IAS Quality Attention\u2122\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes \u2014 specifically sales lift and return on ad spend (ROAS). Read more here.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tDriving Media Efficiency for Mid-Market Advertisers with StackAdapt\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Launch<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Danone\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tHow Danone Improved Click-Through Rates by 1,243%\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance \u2014 not just attention scores, but real business metrics that matter.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Quality ads deserve Quality Impressions\u2122. Now more than ever, it is critical for marketers to control the quality of media they buy or bid on. 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