{"id":301975,"date":"2023-04-10T12:00:00","date_gmt":"2023-04-10T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/taking-action-on-attention\/"},"modified":"2023-10-24T12:41:40","modified_gmt":"2023-10-24T12:41:40","slug":"taking-action-on-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/","title":{"rendered":"Taking Action on Attention: <\/br>Volume I"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-ias-developed-an-evidence-based-attention-white-paper-and-first-of-its-kind-model-that-predicts-the-likelihood-an-impression-will-lead-to-a-result\">IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result.<\/h4>\n\n\n\n<p>Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to be difficult, but industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.<\/p>\n\n\n\n<p>That&#8217;s why IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Driven by research based on millions of data signals combined with&nbsp;<strong><a id=\"\" href=\"https:\/\/integralads.com\/solutions\/open-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Total Visibility\u2122<\/a><\/strong> and machine-learning models, our analytical model identifies three key signals: Visibility, Situation, and Interaction \u2014 which each consist of a set of crucial metrics and optimizations that predict if an impression will lead to a result.<\/p>\n\n\n\n<p>Throughout the white paper, Taking Action on Attention, you\u2019ll find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A&nbsp;<strong>holistic<\/strong>&nbsp;attention approach and model, developed using extensive advertiser campaign data<\/li>\n\n\n\n<li><strong>Three data-backed attention signals<\/strong>&nbsp;proven to improve campaign effectiveness and drive business results<\/li>\n\n\n\n<li><strong>Results-based<\/strong>&nbsp;tips on how advertisers can capitalize on attention right now<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper,&nbsp;<strong>Taking Action on Attention<\/strong>, to harness the power of attention and drive superior business results now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.<\/p>\n","protected":false},"author":1,"featured_media":305695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,285,287,290,298],"tags":[75],"class_list":["post-301975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-contextual-targeting-uk","category-featured-uk","category-insights-uk","category-viewability-uk","tag-attention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking Action on Attention: Volume I - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Action on Attention: Volume I\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T12:41:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention_Whitepaper_860x860-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Taking Action on Attention: Volume I\",\"datePublished\":\"2023-04-10T12:00:00+00:00\",\"dateModified\":\"2023-10-24T12:41:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/taking-action-on-attention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention_Whitepaper_860x860-2.jpg\",\"keywords\":[\"Attention\"],\"articleSection\":[\"Brand Safety &amp; 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