The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend \u00a31.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year \u2013 eclipsed only by Christmas and Easter.<\/p>\n\n\n\n
In fact, nearly 9 in 10 back-to-school consumers plan to do their shopping online, giving marketers the chance to make a huge digital impact. In our latest study, IAS surveyed students and parents of students to understand consumer shopping behaviour and ad experiences leading up to the back-to-school season. <\/p>\n\n\n\n
Here’s a sneak peek of what we discovered: <\/p>\n\n\n\n
– 93% of back-to-school consumers find it important that ads they see are relevant to the content they are viewing <\/p>\n\n\n\n
– 72% of back-to-school consumers typically consume back-to-school content on social media <\/p>\n\n\n\n
– 60% of back-to-school consumers find online advertising helpful in making their purchasing decisions <\/p>\n\n\n\n
Download Back-to-School Advertising Agenda<\/strong> to explore the consumer behaviors that digital marketers should consider to ensure they’re capitalizing on the start of a new school year.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend \u00a31.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year \u2013 eclipsed only by Christmas and…<\/p>\n","protected":false},"author":1,"featured_media":305745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,287,272],"tags":[],"class_list":["post-301922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-uk","category-featured-uk","category-research-uk"],"acf":[],"yoast_head":"\n