{"id":301920,"date":"2022-08-26T08:04:48","date_gmt":"2022-08-26T08:04:48","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-future-of-privacy-first-advertising\/"},"modified":"2023-08-09T17:08:21","modified_gmt":"2023-08-09T17:08:21","slug":"the-future-of-privacy-first-advertising","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/the-future-of-privacy-first-advertising\/","title":{"rendered":"The Future of Privacy-First Advertising: Uncovering what\u2019s next for ad targeting \u2014 and how marketers can deliver"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Privacy policies are evolving \u2014 and so are targeting strategies.<\/h3>\n\n\n\n<p>Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more \u2014 and these are just a few of the impending data changes that the digital world is expecting. In fact, amidst these shifts, online privacy is a growing concern for consumers too, with 67% saying they\u2019re more vigilant than ever when it comes to their data.&nbsp;<\/p>\n\n\n\n<p>In this report, IAS partnered with&nbsp;<a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a>&nbsp;and a top market research firm to survey both consumers and digital media professionals to understand their thoughts and expectations regarding upcoming online data policy changes. Diving deeper, this research identifies key strategies for advertisers to implement in this new era of privacy \u2014 and media quality is at the forefront.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a preview of what we found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>99%&nbsp;<\/strong>of consumers agree that&nbsp;<strong>online privacy is important<\/strong>&nbsp;when browsing online<\/li>\n\n\n\n<li><strong>66%&nbsp;<\/strong>of consumers are likely to visit a brand or product\u2019s website after being&nbsp;<strong>served a targeted advertisement<\/strong><\/li>\n\n\n\n<li><strong>51%<\/strong>&nbsp;of media experts say that&nbsp;<strong>media quality<\/strong>&nbsp;will become more important to ensure the right audiences are being reached<\/li>\n<\/ul>\n\n\n\n<p>Download the research,&nbsp;<strong>The Future of Privacy-First Advertising<\/strong>, to get a pulse on how consumers view their online privacy, and why industry experts think media quality is the solution for tackling evolving data policies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy policies are evolving \u2014 and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more \u2014 and these are just a few of the impending&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,287,272],"tags":[],"class_list":["post-301920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-uk","category-featured-uk","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Privacy-First Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/the-future-of-privacy-first-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Privacy-First Advertising: Uncovering what\u2019s next for ad targeting \u2014 and how marketers can deliver\" \/>\n<meta property=\"og:description\" content=\"Privacy policies are evolving \u2014 and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more \u2014 and these are just a few of the impending...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/the-future-of-privacy-first-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T08:04:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T17:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/08\/Amazon-Publisher-Services-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/the-future-of-privacy-first-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/the-future-of-privacy-first-advertising\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"The Future of Privacy-First Advertising: Uncovering what\u2019s next for ad targeting \u2014 and how marketers can 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