{"id":301910,"date":"2022-07-18T15:47:12","date_gmt":"2022-07-18T15:47:12","guid":{"rendered":"https:\/\/integralads.com\/insider\/amplifying-media-quality-in-digital-audio\/"},"modified":"2023-08-09T17:07:21","modified_gmt":"2023-08-09T17:07:21","slug":"amplifying-media-quality-in-digital-audio","status":"publish","type":"post","link":"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/","title":{"rendered":"Amplifying Media Quality in Digital Audio"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-explore-industry-expectations-media-quality-opportunities-in-audio-advertising\">Explore industry expectations &amp; media quality opportunities in audio advertising<\/h3>\n\n\n\n<p>Did you know that&nbsp;<a href=\"https:\/\/www.emarketer.com\/chart\/250348\/us-digital-audio-services-ad-spending-2018-2025-billions-change-of-total-radio-digital-audio-services-ad-spending\">60% of the UK population<\/a>&nbsp;listens to digital audio every week? When it comes to consumers\u2019 listening habits, it\u2019s time to face the music \u2013 audio is evolving, and the advertising industry is following suit.<\/p>\n\n\n\n<p>So as audio skews even more towards digital, how can advertisers best follow the ears of consumers&nbsp;<em>and<\/em>&nbsp;ensure media quality in their digital audio ad placements?<\/p>\n\n\n\n<p>In our latest research, IAS partnered with&nbsp;<a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a>&nbsp;to understand media experts\u2019 perceptions on the current state of digital audio advertising and determine areas of opportunities for media quality in audio. Here\u2019s a sneak peek at what we found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>93%<\/strong>&nbsp;of media experts are likely to use a form of digital audio advertising<\/li>\n\n\n\n<li><strong>63%<\/strong>&nbsp;of media experts see audio as both a brand and a performance driver<\/li>\n\n\n\n<li><strong>87%&nbsp;<\/strong>of media experts are concerned about ad fraud in audio<\/li>\n<\/ul>\n\n\n\n<p>Download the full research,&nbsp;<strong>Amplifying Media Quality in Digital Audio<\/strong>, to find out how media experts are approaching the rise of digital audio \u2013 and how this growing format can turn up the opportunities for your brand.<\/p>\n\n\n\n<p>Access the research now.<\/p>\n\n\n\n<p><a href=\"https:\/\/integralads.com\/insider\/amplifying-media-quality-in-digital-audio\/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjY4NjQzLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">Download<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore industry expectations &amp; media quality opportunities in audio advertising Did you know that&nbsp;60% of the UK population&nbsp;listens to digital audio every week? When it comes to consumers\u2019 listening habits, it\u2019s time to face the music \u2013 audio is evolving,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-301910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amplifying Media Quality in Digital Audio - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amplifying Media Quality in Digital Audio\" \/>\n<meta property=\"og:description\" content=\"Explore industry expectations &amp; media quality opportunities in audio advertising Did you know that&nbsp;60% of the UK population&nbsp;listens to digital audio every week? When it comes to consumers\u2019 listening habits, it\u2019s time to face the music \u2013 audio is evolving,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T15:47:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T17:07:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/07\/Amplifying-Media-Quality-in-Audio-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Amplifying Media Quality in Digital Audio\",\"datePublished\":\"2022-07-18T15:47:12+00:00\",\"dateModified\":\"2023-08-09T17:07:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/07\/Amplifying-Media-Quality-in-Audio-860x860-1.jpg\",\"articleSection\":[\"Research\"],\"inLanguage\":\"en-gb\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/\",\"url\":\"https:\/\/integralads.com\/uk\/insider\/amplifying-media-quality-in-digital-audio\/\",\"name\":\"Amplifying Media Quality in Digital Audio - 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