IAS<\/a> partnered with YouGov to uncover the challenges that misinformation, disinformation, and fake news pose on digital media strategies. Our research found:<\/p>\n\n\n\n– 63%<\/strong> of media experts report high or very high levels of concern about the spread of misinformation
– 73%<\/strong> of media experts agree or strongly agree that ad buyers and sellers must actively avoid misinformation
– 42%<\/strong> of media experts are concerned about the impact on their company\u2019s reputation in the event of an adjacency near misinformation<\/p>\n\n\n\nDownload the full research, Misinformation & Media Quality, to explore the actions that digital media experts are taking to protect their campaigns against the growing threat of misinformation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content \u2013 in fact, experts flag it as the most concerning of all media quality threats. So…<\/p>\n","protected":false},"author":1,"featured_media":305846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[296,287,272],"tags":[],"class_list":["post-301908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-uk","category-featured-uk","category-research-uk"],"acf":[],"yoast_head":"\n
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