{"id":298143,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/uber-ias\/qualitaet-eindruecke\/"},"modified":"2024-10-08T10:10:35","modified_gmt":"2024-10-08T10:10:35","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/de\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qualit\u00e4ts-Kampagnen verdienen Quality Impressions\u2122. Jede Impression z\u00e4hlt, indem Sie die Qualit\u00e4t der Media kontrollieren, die Sie kaufen oder auf die Sie bieten. Bei IAS ist es unser Ziel, unseren Kund*innen Transparenz bei der Mediaqualit\u00e4t zu bieten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Erfahren Sie in unserem OneSheet, wie Sie die Qualit\u00e4t in den Mittelpunkt jeder Kampagne stellen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qualit\u00e4t <\/span><\/span> ab <\/span><\/span> der <\/span><\/span> ersten <\/span><\/span> Impression <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die IAS Quality Impression\u2122 ist eine MRC-akkreditierte, firmeneigene Metrik, die dabei hilft, Mediaqualit\u00e4tsstandards sicherzustellen. Um als Quality Impression gez\u00e4hlt zu werden, muss eine digitale Anzeige von einer realen Person in einer markensicheren und geeigneten Umgebung angesehen werden k\u00f6nnen. Und das alles innerhalb des richtigen Geo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tWenn eine Anzeige geschaltet wird, aber niemand sie sieht, hat sie dann eine Wirkung? Viewability ist die Grundlage f\u00fcr Qualit\u00e4t.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tBots kaufen keine Produkte, echte Menschen schon. Quality Impressions\u2122 schlie\u00dfen ung\u00fcltigen Traffic immer aus.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tDer Anzeigenkontext wirkt sich auf Einpr\u00e4gsamkeit, Engagement und Affinit\u00e4t bei Kund*innen aus, daher stellen wir sicher, dass Anzeigen in der richtigen Umgebung erscheinen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tBezahlen Sie nicht f\u00fcr Impressions, die au\u00dferhalb Ihres idealen Standorts liegen, und vermeiden Sie so unn\u00f6tige und nicht wirksame Ausgaben.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um sicherzustellen, dass Kampagnen das Potenzial haben, mit ihren Zielgruppen in Verbindung zu treten, ben\u00f6tigen Werbetreibende Transparenz \u00fcber die ganzheitliche Qualit\u00e4t ihrer Impressions und m\u00fcssen in der Lage sein, Kampagnen effektiv zu optimieren. Unsere Quality Impression\u2122-Metrik hilft Werbetreibenden dabei, genau das zu tun. <\/p>\n\n

Hierbei handelt es sich um eine Mediaqualit\u00e4tsmetrik, die die Kampagnenleistung zusammenfasst und den Wert der Kampagne nachweist.<\/p>\n\n

Das IAS-Reporting gibt Werbetreibenden die volle Kontrolle \u00fcber ihre digitalen Media-Investitionen, indem es granulare Einblicke auf Kampagnen-, Partner-, Platzierungs-, Domain- und App-Ebene liefert und die Gr\u00fcnde f\u00fcr Fehl-Platzierungen aufzeigt, um eine bessere Optimierung zu erm\u00f6glichen.<\/p>\n\n

Mit Quality Impressions\u2122 liegt die Kontrolle in Ihren H\u00e4nden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Expertenwissen <\/span><\/span> aus <\/span><\/span> der <\/span><\/span> Branche <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entdecken Sie unsere News, greifen Sie interessante Studien und Informations-Videos zu und folgen Sie uns auf Social.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tDurchbreche den Feiertags-L\u00e4rm\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
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Wie<\/p>

Mehr lesen \"<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\"Social\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tSt\u00e4rkere Performance auf Social Media – Whitepaper\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Erfahre,<\/p>

Mehr lesen \"<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tMedia Quality Report: 20. Ausgabe\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Branchenf\u00fchrende<\/p>

Mehr lesen \"<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Qualit\u00e4ts-Kampagnen verdienen Quality Impressions\u2122. Jede Impression z\u00e4hlt, indem Sie die Qualit\u00e4t der Media kontrollieren, die Sie kaufen oder auf die Sie bieten. Bei IAS ist es unser Ziel, unseren Kund*innen Transparenz bei der Mediaqualit\u00e4t zu bieten. Erfahren Sie…<\/p>\n","protected":false},"author":1,"featured_media":293109,"parent":298146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-298143","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"Die Integral Ad Science (IAS) Quality Impressions\u2122-Metrik gew\u00e4hrleistet Mediaqualit\u00e4tsstandards zur Steigerung der Effektivit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/innovation\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Impressions\" \/>\n<meta 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