{"id":295466,"date":"2023-06-02T11:10:24","date_gmt":"2023-06-02T11:10:24","guid":{"rendered":"https:\/\/integralads.com\/integral-ad-science-insights\/"},"modified":"2023-10-31T10:56:46","modified_gmt":"2023-10-31T10:56:46","slug":"insider","status":"publish","type":"page","link":"https:\/\/integralads.com\/apac\/insider\/","title":{"rendered":"Integral Ad Science | Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"295466\" class=\"elementor elementor-295466 elementor-291659\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9eceb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"77621\" data-id=\"9eceb3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcdcf2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"46969\" data-id=\"efcdcf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03db90 elementor-widget elementor-widget-image\" data-id=\"f03db90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58f566c elementor-section-content-middle elementor-section-height-min-height elementor-section-items-stretch premium-equal-height-yes elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"67079\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"58f566c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbbee03\" data-eae-slider=\"62757\" data-id=\"dbbee03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b226d66 h3 elementor-widget elementor-widget-pix-heading\" data-id=\"b226d66\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h1 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">The IAS Insider:<br> Quality insights for quality results<\/h1><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-190c8c8 elementor-hidden-mobile\" data-eae-slider=\"60162\" data-id=\"190c8c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ecd3b9 elementor-section-stretched elementor-section-full_width insider-slider elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83165\" data-id=\"2ecd3b9\" data-element_type=\"section\" id=\"blog-slider\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131a12b\" data-eae-slider=\"91253\" data-id=\"131a12b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ecb1f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68128\" data-id=\"ecb1f1a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1f6581\" data-eae-slider=\"88784\" data-id=\"f1f6581\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d914 elementor-widget elementor-widget-image\" data-id=\"629d914\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"319\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png\" class=\"attachment-large size-large wp-image-292632\" alt=\"&quot;Insight&quot; written in a green box\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png 319w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-75x75.png 75w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb63d5\" data-eae-slider=\"39851\" data-id=\"2eb63d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8791b96 home-blogs-slider premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"8791b96\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:20,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"295466\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"215\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860.jpg\" class=\"attachment-full size-full wp-image-299750\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860.jpg 860w, https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860-300x300.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860-150x150.jpg 150w, https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860-768x768.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860-400x400.jpg 400w, https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860-75x75.jpg 75w, https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860-460x460.jpg 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/apac\/insider\/apac-contextual-targeting-insights-guide-holiday-special\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/apac\/insider\/apac-contextual-targeting-insights-guide-holiday-special\/\" target=\"_self\">\r\n\t\t\t\tAPAC Contextual Targeting Insights Guide &#8211; Holiday Special\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">The Asia-Pacific region doesn&#8217;t follow a single holiday calendar. Marketers here face a complex, diverse mix of high-stakes events, from major gifting holidays like Diwali and Christmas to aggressive discount days like Black Friday and Cyber Monday. Success depends on...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/apac\/insider\/apac-contextual-targeting-insights-guide-holiday-special\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"215\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1075\" height=\"1075\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860.jpg\" class=\"attachment-full size-full wp-image-343928\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860.jpg 1075w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-300x300.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-1024x1024.jpg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-150x150.jpg 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-768x768.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-400x400.jpg 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-75x75.jpg 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860-460x460.jpg 460w\" sizes=\"(max-width: 1075px) 100vw, 1075px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/apac\/insider\/masters-of-media-saurav-kumar-paid-media-lead-digital-marketing-merck-group\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/apac\/insider\/masters-of-media-saurav-kumar-paid-media-lead-digital-marketing-merck-group\/\" target=\"_self\">\r\n\t\t\t\tMASTERS OF MEDIA &#8211; SAURAV KUMAR, PAID MEDIA LEAD, DIGITAL MARKETING, MERCK GROUP\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">In this exclusive \u201cMasters of Media\u201d series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. With over 13 years of experience in digital marketing, Saurav Kumar has developed deep...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/apac\/insider\/masters-of-media-saurav-kumar-paid-media-lead-digital-marketing-merck-group\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"215\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider.png\" class=\"attachment-full size-full wp-image-343784\" alt=\"Ad Clutter_MFA Shopping Events - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/apac\/insider\/how-mfa-spikes-impact-amazon-prime-big-deal-days-holiday-shopping-events\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/apac\/insider\/how-mfa-spikes-impact-amazon-prime-big-deal-days-holiday-shopping-events\/\" target=\"_self\">\r\n\t\t\t\tHow MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/apac\/insider\/how-mfa-spikes-impact-amazon-prime-big-deal-days-holiday-shopping-events\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4b3ff8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"46005\" data-id=\"4b3ff8e\" data-element_type=\"section\" id=\"landing_posts\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415d2c2\" data-eae-slider=\"90050\" data-id=\"415d2c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7446d0b elementor-widget elementor-widget-pix-text\" data-id=\"7446d0b\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" ><div id='filtro'>\n                \t<input type='hidden' name='url_page' id='url_page' value='https:\/\/integralads.com\/apac\/insider\/how-mfa-spikes-impact-amazon-prime-big-deal-days-holiday-shopping-events\/' data_wmpl='apac' >\n                    <div class='d-flex justify-content-between py-3'>\n\t\t\t\t\t<p id='p_filter' class='body-2 px-0 m-0 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data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\"><div class=\"bloger-filter-loader text-center pb-1 invisible\"><img decoding=\"async\" src=\"\/wp-content\/themes\/essentials-child\/images\/bx_loader.gif\" alt=\"loading icon\"><\/div><div id='contenido_res'><div class='elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid elementor-has-item-ratio'> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/apac-contextual-targeting-insights-guide-holiday-special\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/Holiday_Shopping_860x860.jpg' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/apac-contextual-targeting-insights-guide-holiday-special\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Brand Safety &amp; Suitability<\/span><span class='elementor-post__title body-1'>APAC Contextual Targeting Insights Guide &#8211; Holiday Special<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/masters-of-media-saurav-kumar-paid-media-lead-digital-marketing-merck-group\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-IAS_Rebrand_Masters-of-Media_860x860.jpg' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/masters-of-media-saurav-kumar-paid-media-lead-digital-marketing-merck-group\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Featured<\/span><span class='elementor-post__title body-1'>MASTERS OF MEDIA &#8211; SAURAV KUMAR, PAID MEDIA LEAD, DIGITAL MARKETING, MERCK GROUP<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/how-mfa-spikes-impact-amazon-prime-big-deal-days-holiday-shopping-events\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Ad-Clutter_MFA-Shopping-Events-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Ad Clutter_MFA Shopping Events - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/how-mfa-spikes-impact-amazon-prime-big-deal-days-holiday-shopping-events\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Samsung-Ads-Lockup-2-1-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Samsung Ads - Lockup 2 (1)'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/publica-by-ias-and-samsung-ads-renew-exclusive-global-ctv-partnership\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-IRIS.png' class='attachment-pix-square-sm size-pix-square-sm' alt='KCC_Case Study_Tile'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/kimberly-clark-drives-sales-lift-with-ias-quality-attention\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Kimberly-Clark Drives Sales Lift with IAS Quality Attention\u2122<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/StackAdapt-Lockup-2-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='StackAdapt - Lockup 2 (2)'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/driving-media-efficiency-mid-market-advertisers-stackadapt\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Driving Media Efficiency for Mid-Market Advertisers with StackAdapt<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/how-danone-improved-click-through-rates-by-1243\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Danone-Case-Study-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Danone - Case Study - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/how-danone-improved-click-through-rates-by-1243\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>How Danone Improved Click-Through Rates by 1,243%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Good-Loop - Lockup 2 - image bg'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/ias-good-loop-emissions-measurement-standard-advertisers\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/apac\/insider\/power-stronger-performance-on-social-white-paper\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Social-Optimization-Research-Insider.jpg' class='attachment-pix-square-sm size-pix-square-sm' alt='Social Optimization Research - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/apac\/insider\/power-stronger-performance-on-social-white-paper\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>INSIGHTS<\/span><span class='elementor-post__title body-1'>Power Stronger Performance on Social<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article><\/div><nav class=\"elementor-pagination d-flex  justify-content-center align-items-center w-100\" role=\"navigation\" aria-label=\"Pagination\" page_act=\"1\" 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