{"id":293982,"date":"2023-04-12T09:59:20","date_gmt":"2023-04-12T09:59:20","guid":{"rendered":"https:\/\/integralads.com\/insider\/der-omg-programmatic-day-2023-in-hamburg-2\/"},"modified":"2023-12-14T20:34:18","modified_gmt":"2023-12-14T20:34:18","slug":"der-omg-programmatic-day-2023-in-hamburg","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-omg-programmatic-day-2023-in-hamburg\/","title":{"rendered":"Der OMG Programmatic Day 2023 in Hamburg"},"content":{"rendered":"\n<p>Am 29. M\u00e4rz 2023 fand der OMG Programmatic Day in Hamburg statt. Die Omnicom Media Group versammelte ca. 100 Mitarbeiter\/Innen in der Sturmfreien Bude mit Alsterblick f\u00fcr einen Tag voller Input zum Thema Emerging Channels. Neben drei weiteren Partner-Unternehmen war auch Integral Ad Science mit einer Pr\u00e4sentation vertreten.<\/p>\n\n\n\n<p style=\"font-size:16px\"><em>Mit unserem Format, dem Programmatic Day, f\u00f6rdern wir neben Real-Life Dialogen und Kollaboration auch die inhaltliche Weiterentwicklung unserer Expert\/-innen. Deshalb ist es enorm wichtig, starke Partner wie IAS an unserer Seite zu haben, mit denen wir die aktuellen Themen der Branche aufgreifen und den entsprechenden Wissenstransfer voran treiben.<\/em>\u201c&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Simon Strohmann (Senior Expert Programmatic + Event Lead OMG Programmatic Day, Omnicom Media Group Germany GmbH)<\/strong><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>Betr\u00fcger folgen dem Geld. Daher muss die Branche die Media Qualit\u00e4t der wachsenden Werbekan\u00e4le Audio, Gaming und CTV im Auge behalten.<\/strong><\/p>\n\n\n\n<p>Jan Philipp Hinrichs (Senior Director, Agency Partnerships CEE) stimmte die Menge auf eine lockere aber Inhaltsreiche Pr\u00e4sentation ein, die Christian Eisenbl\u00e4tter (Customer Success Programmatic CEE) dann mit viel Humor und Expertise ablieferte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IMG_6026-edited-1-scaled-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-298056\"\/><\/figure>\n\n\n\n<p>Digital Audio Streaming ist seit der Pandemie explodiert. Aufgrund der stark gestiegenen Nutzerzahlen flie\u00dft immer mehr Werbebudget in dieses Medium. Tats\u00e4chlich werden schon \u00be aller Digital Audio Ads programmatisch eingekauft. Dabei bleibt Transparenz eine Herausforderung. Werbetreibende m\u00f6chten wissen, wof\u00fcr sie ihr Budget ausgeben und die KPIs konsistent \u00fcber alle Kan\u00e4le hinweg messen und vergleichen k\u00f6nnen. Dabei kann IAS helfen. Wir messen bereits mit Pandora \u00fcber den OM SDK Audibility und IVT. Spotify und viele weitere Partner kommen sehr bald hinzu. Die Daten landen alle auf unserem Dashboard <em>Signal<\/em> und sind vergleichbar mit allen anderen Kan\u00e4len.&nbsp;Unter folgendem Link finden Sie die Ergebnisse unserer gro\u00dfen <a href=\"https:\/\/integralads.com\/de\/insider\/verbesserung-der-media-quality-in-digital-audio\/\">Digital Audio Studie<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IMG_6038-edited-1-scaled-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-298069\"\/><\/figure>\n\n\n\n<p>Auch Gaming ist ein stark wachsender Bereich. Hier kommt es besonders darauf an, dass Gamer sich nicht massiv von Werbung gest\u00f6rt f\u00fchlen und die Werbung zum Kontext passt.Wir haben unsere Verantwortung erkannt und die ersten Partnerschaften sind bereits aktiv, z.B. mit der Gaming-Advertising Platform Anzu. So k\u00f6nnen Kampagnen von uns auf Viewability und Ad Fraud gemessen und reported werden. Es werden noch in diesem Jahr zahlreiche weitere Partnerschaften folgen. Mehr Infos \u00fcber unsere aktuellen Partnerschaften mit den In-Game-Anbietern <a href=\"https:\/\/integralads.com\/de\/insider\/ias-und-anzu-bringen-media-quality-zur-in-game-werbung\/\">Anzu<\/a> und <a href=\"https:\/\/integralads.com\/de\/insider\/ias-erweitert-media-quality-loesungen-fuer-in-game-media-buchungen\/\">Gadsme<\/a> finden Sie auf unserem Insider Blog.<\/p>\n\n\n\n<p>Der letzte \u201cEmerging Channel\u201d der Pr\u00e4sentation war CTV. Wir h\u00f6ren oft, dass CTV noch nicht im deutschen Markt angekommen ist. Das stimmt zumindest f\u00fcr die Nutzung nicht ganz &#8211; auch wenn es noch nicht so viel CTV Werbeinventar gibt wie in den USA, steigt CTV dennoch trotzdem zu einem wichtigen Kanal auf. Media Experten sehen CTV schon jetzt als eines der 3 wichtigsten Formate und programmatischen Umgebungen. Wenn Sie wissen m\u00f6chten, welche M\u00f6glichkeiten wir f\u00fcr die Verbesserung Ihrer CTV Kampagnen aktuell anbieten, schauen Sie doch mal <a href=\"https:\/\/integralads.com\/de\/loesungen\/ctv-video\/\">HIER<\/a> auf unserer Website vorbei.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-04-12-um-09.54.24.png\" alt=\"CTV is da - auch in Deutschland\" class=\"wp-image-298043\"\/><\/figure>\n\n\n\n<p style=\"font-size:22px\"><strong>Ein spa\u00dfiger Abend<\/strong><\/p>\n\n\n\n<p>Nach dem inhaltlichen Teil startete die Abendveranstaltung mit einem lustigen Quiz. Insgesamt traten dabei 12 Teams an, die jeweils von einem der Partnerunternehmen gef\u00fchrt wurden. Der Wettbewerb war hart, aber nach vielen herausfordernden Fragen rund um die OMG, die Werbebranche im Allgemeinen und die Stadt Hamburg stand das IAS Team auf dem Siegertreppchen. Das Siegerteam darf sich nun in naher Zukunft noch einmal zum Essen treffen.&nbsp;<\/p>\n\n\n\n<p>Wer nach dem Quiz noch weiter networken wollte, machte sich auf den Weg zum Hamburger Berg, wo der Abend einen am\u00fcsanten Ausklang mit Tanz und Drinks fand.<\/p>\n\n\n\n<p>Die Veranstaltung war ein voller Erfolg und hat uns gezeigt, wie wichtig es ist, sich in der Branche zu vernetzen und Wissen auszutauschen. Es war ein super Erlebnis, als Partner der OMG eingeladen worden zu sein, wir freuen uns auf die weitere Zusammenarbeit!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Programmatic-Day-Gruppenbild-edited.jpeg\" alt=\"\" class=\"wp-image-298082\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Am 29. M\u00e4rz 2023 fand der OMG Programmatic Day in Hamburg statt. Die Omnicom Media Group versammelte ca. 100 Mitarbeiter\/Innen in der Sturmfreien Bude mit Alsterblick f\u00fcr einen Tag voller Input zum Thema Emerging Channels. Neben drei weiteren Partner-Unternehmen war&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,171,92,90],"tags":[],"class_list":["post-293982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-de","category-events","category-programmatic-de","category-plattformen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Der OMG Programmatic Day 2023 in Hamburg - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/der-omg-programmatic-day-2023-in-hamburg\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der OMG Programmatic Day 2023 in Hamburg\" \/>\n<meta property=\"og:description\" content=\"Am 29. 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