{"id":293945,"date":"2022-08-23T07:30:02","date_gmt":"2022-08-23T07:30:02","guid":{"rendered":"https:\/\/integralads.com\/insider\/datenschutz-und-werbekontext-2\/"},"modified":"2023-08-09T20:23:04","modified_gmt":"2023-08-09T20:23:04","slug":"datenschutz-und-werbekontext-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/datenschutz-und-werbekontext-2\/","title":{"rendered":"Datenschutz und Werbekontext"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-wie-verbraucher-und-medienexperten-die-zukunft-des-targetings-angehen\">Wie Verbraucher und Medienexperten die Zukunft des Targetings angehen<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-die-datenschutzrichtlinien-entwickeln-sich-weiter-und-damit-auch-die-targeting-strategien\">Die Datenschutzrichtlinien entwickeln sich weiter &#8211; und damit auch die Targeting-Strategien.<\/h4>\n\n\n\n<p>Der Datenschutz befindet sich in einer gro\u00dfen Entwicklungphase. Cookies sind auf dem R\u00fcckzug, Apple-Device-IDs gibt es bald nicht mehr &#8211; und das sind nur einige der bevorstehenden Ver\u00e4nderungen, die die digitale Welt erwartet. Inmitten dieser Ver\u00e4nderungen ist der Online-Datenschutz auch f\u00fcr die Verbraucher ein wachsendes Anliegen: 67 % der Befragten geben an, dass sie wachsamer denn je sind, wenn es um ihre Daten geht. <\/p>\n\n\n\n<p>F\u00fcr diese Studie hat sich IAS mit <a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a> und einem f\u00fchrenden Marktforschungsunternehmen zusammengetan, um sowohl Verbraucher als auch Fachleute f\u00fcr digitale Medien zu befragen, um ihre Gedanken und Erwartungen in Bezug auf bevorstehende \u00c4nderungen der Online-Datenpolitik zu verstehen. Die Studie zeigt die wichtigsten Strategien auf, die Werbetreibende in dieser neuen \u00c4ra des Datenschutzes umsetzen k\u00f6nnen. Die Mediaqualit\u00e4t steht dabei im Vordergrund. Hier eine Vorschau auf unsere Ergebnisse: <\/p>\n\n\n\n<p>&#8211; <strong>99 %<\/strong> der Verbraucher stimmen zu, dass <strong>Datenschutz beim Surfen im Internet wichtig <\/strong>ist <\/p>\n\n\n\n<p>&#8211; <strong>66 %<\/strong> der Verbraucher <strong>besuchen wahrscheinlich die Website einer Marke<\/strong> oder eines Produkts, nachdem sie eine gezielte Werbung erhalten haben. <\/p>\n\n\n\n<p>&#8211; <strong>51<\/strong> <strong>%<\/strong> der Medienexperten sagen, dass <strong>Mediaqualit\u00e4t immer wichtiger wird<\/strong>, um sicherzustellen, dass die richtigen Zielgruppen erreicht werden. <\/p>\n\n\n\n<p>Laden Sie die Studie <strong>The Future of Privacy-First Advertising<\/strong> herunter, um zu erfahren, wie Verbraucher ihre Online-Privatsph\u00e4re einsch\u00e4tzen und warum Branchenexperten der Meinung sind, dass Mediaqualit\u00e4t die L\u00f6sung f\u00fcr den Umgang mit der sich ver\u00e4ndernden Datenpolitik ist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datenschutz und Targeting entwickeln sich weiter. Wie gehen Verbraucher und Medienexperten die Zukunft des Targetings an?<\/p>\n","protected":false},"author":1,"featured_media":305954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,107],"tags":[167],"class_list":["post-293945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-de","category-insights-de","tag-datnschutz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Datenschutz und Werbekontext - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Datenschutz und Targeting entwickeln sich weiter. 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