{"id":292512,"date":"2023-06-06T08:07:40","date_gmt":"2023-06-06T08:07:40","guid":{"rendered":"https:\/\/integralads.com\/?page_id=292512"},"modified":"2025-04-16T12:14:51","modified_gmt":"2025-04-16T12:14:51","slug":"contextual-targeting","status":"publish","type":"page","link":"https:\/\/integralads.com\/solutions\/contextual-targeting\/","title":{"rendered":"Contextual Targeting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"292512\" class=\"elementor elementor-292512\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-44ae25b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"65946\" data-id=\"44ae25b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f82d0e2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"83645\" data-id=\"f82d0e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a247a23 elementor-widget elementor-widget-image\" data-id=\"a247a23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-289660\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1abb0f6 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57825\" data-id=\"1abb0f6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efce558\" data-eae-slider=\"62169\" data-id=\"efce558\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-fd391a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"58175\" data-id=\"fd391a1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-da3a6f9\" data-eae-slider=\"58\" data-id=\"da3a6f9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b96357 h3 elementor-widget elementor-widget-heading\" data-id=\"9b96357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reach your target audience in a cookieless world<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ce80a elementor-widget elementor-widget-text-editor\" data-id=\"12ce80a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"500\">Take control with contextual targeting to meet your unique advertiser goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using contextual audience analysis, leveraging emotion and sentiment detection to ensure your ads align with content that is most desirable and relevant. By understanding how audiences engage with different environments, we help you reach consumers in the right context\u2014enhancing relevance, engagement, and brand affinity.<\/p><p data-start=\"502\" data-end=\"773\" data-is-last-node=\"\" data-is-only-node=\"\">Contextual audience analysis complements your IAS brand safety and avoidance pre-bid settings to amplify your brand message while ensuring alignment with consumer sentiment and media consumption trends. Explore how we provide unprecedented precision with our toolkit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f3d55 dark-green-button elementor-widget elementor-widget-button\" data-id=\"24f3d55\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNTc4LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD TOOLKIT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ee4505 elementor-hidden-mobile\" data-eae-slider=\"82864\" data-id=\"1ee4505\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dbe05f4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91137\" data-id=\"dbe05f4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d94e67\" data-eae-slider=\"12205\" data-id=\"3d94e67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703dc32 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"703dc32\" data-element_type=\"widget\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-108260898\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" text-secondary\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 0ms;\">Our&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 150ms;\">contextual&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 300ms;\">targeting&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 450ms;\">solutions&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 600ms;\">cover:&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-144bc1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"21671\" data-id=\"144bc1e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6074a55\" data-eae-slider=\"82682\" data-id=\"6074a55\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec87638 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec87638\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><g><path d=\"M234.12,86.44c-2.63-2.63-5.85-3.94-9.68-3.94H76.12c-3.83,0-7.06,1.31-9.68,3.94-2.63,2.63-3.94,5.85-3.94,9.68v107.96c0,3.83,1.31,7.06,3.94,9.68,2.63,2.63,5.85,3.94,9.68,3.94H224.44c3.83,0,7.06-1.31,9.68-3.94,2.63-2.63,3.94-5.85,3.94-9.68V96.12c0-3.83-1.31-7.06-3.94-9.68Zm-1.61,117.64c0,2.02-.84,3.87-2.52,5.55-1.68,1.68-3.53,2.52-5.55,2.52H76.12c-2.02,0-3.87-.84-5.55-2.52-1.68-1.68-2.52-3.53-2.52-5.55V96.12c0-2.02,.84-3.87,2.52-5.55,1.68-1.68,3.53-2.52,5.55-2.52H224.44c2.02,0,3.87,.84,5.55,2.52,1.68,1.68,2.52,3.53,2.52,5.55v107.96Z\"><\/path><polygon points=\"134.88 187.43 185.33 154.89 134.88 122.6 134.88 187.43\"><\/polygon><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ceaeb0 elementor-widget elementor-widget-icon-box\" data-id=\"4ceaeb0\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVIDEO\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b0c1e elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"50b0c1e\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/solutions\/ctv-video\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >Read more<\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2108861\" data-eae-slider=\"43351\" data-id=\"2108861\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c5fa91 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7c5fa91\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path d=\"M106.99,251.72c-3.9,0-7.19-1.34-9.87-4.02-2.68-2.68-4.01-5.98-4.01-9.89V65.64c0-3.91,1.34-7.21,4.01-9.89,2.68-2.68,5.97-4.02,9.87-4.02h89.47c3.9,0,7.19,1.34,9.87,4.02,2.68,2.68,4.01,5.98,4.01,9.89V237.81c0,3.91-1.34,7.21-4.01,9.89-2.68,2.68-5.97,4.02-9.87,4.02H106.99Zm-8.23-21.91v7.99c0,2.06,.86,3.95,2.57,5.67,1.71,1.72,3.6,2.58,5.66,2.58h89.47c2.06,0,3.94-.86,5.66-2.58,1.71-1.72,2.57-3.61,2.57-5.67v-7.99H98.76Zm0-5.67h105.93V79.3H98.76V224.15Zm0-150.52h105.93v-7.99c0-2.06-.86-3.95-2.57-5.67-1.71-1.72-3.6-2.58-5.66-2.58H106.99c-2.06,0-3.94,.86-5.66,2.58-1.71,1.72-2.57,3.61-2.57,5.67v7.99Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b0f3b elementor-widget elementor-widget-icon-box\" data-id=\"82b0f3b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMOBILE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b3445 elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"d6b3445\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/solutions\/mobile-in-app\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >Read more<\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-36db4ed\" data-eae-slider=\"70290\" data-id=\"36db4ed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ab6342 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ab6342\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 300 300\"><defs><style>.cls-1{fill:#a6f781;}<\/style><\/defs><g id=\"Mint_Green\"><rect class=\"cls-1\" width=\"300\" height=\"300\"><\/rect><\/g><g id=\"Single_Color_Design\"><path 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d=\"M153.45,168.97c5.35,0,9.85-1.99,13.5-5.96,3.64-3.98,5.47-8.88,5.47-14.73s-1.82-10.75-5.47-14.73c-3.64-3.98-8.14-5.96-13.5-5.96s-9.67,1.99-13.39,5.96c-3.72,3.98-5.58,8.88-5.58,14.73s1.86,10.75,5.58,14.73c3.72,3.98,8.18,5.96,13.39,5.96Zm0-5.35c-3.87,0-7.18-1.5-9.93-4.5-2.75-3-4.13-6.61-4.13-10.83s1.38-7.83,4.13-10.83c2.75-3,6.06-4.5,9.93-4.5s7.36,1.5,10.04,4.5c2.68,3,4.02,6.61,4.02,10.83s-1.34,7.83-4.02,10.83c-2.68,3-6.02,4.5-10.04,4.5Z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9528fc elementor-widget elementor-widget-icon-box\" data-id=\"a9528fc\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOpen Web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9518af elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"a9518af\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/solutions\/open-web\/\" class=\"btn m-0     btn-underline-primary d-inline-block pix-hover-item       btn-md\"     ><span class=\"font-weight-bold \" >Read more<\/span> <i class=\"font-weight-bold pixicon-arrow-right2  pix-hover-right  ml-1\"><\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-037adcf elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60684\" data-id=\"037adcf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3414393\" data-eae-slider=\"87997\" data-id=\"3414393\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-8a5daf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1011\" data-id=\"8a5daf7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3bf86a\" data-eae-slider=\"25650\" data-id=\"d3bf86a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-477b8ff\" data-eae-slider=\"27365\" data-id=\"477b8ff\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b521a2f h3 elementor-widget elementor-widget-heading\" data-id=\"b521a2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contextual Targeting is key to connect with your ideal audience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51029 elementor-widget elementor-widget-text-editor\" data-id=\"bb51029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With new privacy legislation and cookie deprecation, advertisers need solutions for reaching their desired audiences in suitable spaces. Our Context Control Targeting solution leverages page-level classification to curate content across more than 200 industry vertical, seasonal, topical, and audience proxy segments. Powered by the largest knowledge graph, our technology enables deeper classification of content to help advertisers tailor ad placements and access precise targeting at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-889cc75 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87445\" data-id=\"889cc75\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6a9c79\" data-eae-slider=\"9138\" data-id=\"f6a9c79\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-311d192 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"311d192\" data-element_type=\"widget\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-111816639\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" text-secondary\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 0ms;\">Increase&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 150ms;\">recognition,&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 300ms;\">engagement,&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 450ms;\">and&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  text-secondary\" style=\"transition-delay: 600ms;\">favorability&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa67\" data-eae-slider=\"59036\" data-id=\"5b2aa67\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f729b6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f729b6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e0fd6009-00f3-4196-bca4-8615eef30726\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p data-start=\"0\" data-end=\"393\" data-is-last-node=\"\" data-is-only-node=\"\">There is life \u2014 and targeting \u2014 in the post-cookie landscape. Andvanced contextual audience analysis powers Context Control Targeting, delivering precision to maximize impact without relying on third-party cookies. Through innovation and partnership, we\u2019re moving into the next generation of targeting, ensuring your ads reach the right audience in the most relevant and brand-suitable environments<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7f113a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68394\" data-id=\"7f113a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685ad90\" data-eae-slider=\"91058\" data-id=\"685ad90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-03a1cde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63586\" data-id=\"03a1cde\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-81f7964\" data-eae-slider=\"66841\" data-id=\"81f7964\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d596c elementor-widget elementor-widget-pix-numbers\" data-id=\"69d596c\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-heading-default\" style=\"\"><\/span><span class=\"number font-weight-bold text-heading-default\" style=\"\" data-duration=\"3000\" data-to=\"82\">0<\/span><span class=\"font-weight-bold text-heading-default\" style=\"\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7c6bb elementor-widget elementor-widget-text-editor\" data-id=\"9a7c6bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tof industry professionals agree that contextual targeting will gain favor as consumers gain more control over their data\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-afe4753\" data-eae-slider=\"11913\" data-id=\"afe4753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f58316 elementor-widget elementor-widget-pix-numbers\" data-id=\"4f58316\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-heading-default\" style=\"\"><\/span><span class=\"number font-weight-bold text-heading-default\" style=\"\" data-duration=\"3000\" data-to=\"107\">0<\/span><span class=\"font-weight-bold text-heading-default\" style=\"\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abadcf elementor-widget elementor-widget-text-editor\" data-id=\"9abadcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tboost in attention with quality targeting\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-24fee2a\" data-eae-slider=\"98766\" data-id=\"24fee2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f7f5 elementor-widget elementor-widget-pix-numbers\" data-id=\"df2f7f5\" data-element_type=\"widget\" data-widget_type=\"pix-numbers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"media pix_numbers d-flex animate-math \"><h3 class=\"mr-3 align-self-center \"><span class=\"font-weight-bold text-heading-default\" style=\"\"><\/span><span class=\"number font-weight-bold text-heading-default\" style=\"\" data-duration=\"3000\" data-to=\"120\">0<\/span><span class=\"font-weight-bold text-heading-default\" style=\"\">%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b3ba9 elementor-widget elementor-widget-text-editor\" data-id=\"b5b3ba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>increase in CTR for a technology B2B a<span data-sheets-root=\"1\">dvertiser<\/span>\u00a0using custom contextual categories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fc33113 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51789\" data-id=\"fc33113\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bed4b1\" data-eae-slider=\"40343\" data-id=\"6bed4b1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89d10f elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"e89d10f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-187233367\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">Sophisticated&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">targeting&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">requires&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">sophisticated&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">tech&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f956c3 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"9f956c3\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Go beyond binary decision making with technology that comprehends content the way a human would, and ensure your message reaches the consumers who will connect the most with your brand.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-81be4b5 premium-equal-height-yes elementor-section-stretched dj-dynamic-cont elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9516\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"81be4b5\" data-element_type=\"section\" data-settings=\"{&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb84194\" data-eae-slider=\"60928\" data-id=\"cb84194\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-1c7e11f inner-same-height elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"50079\" data-id=\"1c7e11f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1dd37bf\" data-eae-slider=\"39234\" data-id=\"1dd37bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6866d1 first-content elementor-widget elementor-widget-pix-heading\" data-id=\"c6866d1\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-center \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">Context Control Targeting<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4fb42  body-2 first-content elementor-widget elementor-widget-pix-text\" data-id=\"1e4fb42\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" >Understand the true context, sentiment, and semantics of a given webpage at scale. Our solutions give open web buyers unprecedented precision for targeting content that is contextually relevant for a given brand or campaign to increase recognition, engagement, and favorability.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3fddd5 first-content dark-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"b3fddd5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"d-block w-100 text-left\"><a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Context_Control_Targeting_One_Sheet_US.pdf\" class=\"btn m-0     btn-primary d-inline-block      pix-btn-div btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >READ MORE<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f03a0d dj-toggle-btn first-content  elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"7f03a0d\" data-element_type=\"widget\" data-ref=\"sec-content\" data-self=\"first-content\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"d-block w-100 text-right\"><span  class=\"btn m-0     btn-link text-primary d-inline-block      pix-btn-div btn-md\"     ><span class=\"font-weight-bold \" >LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3c5129c first-content-inner-list dj-d-none  elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78669\" data-id=\"3c5129c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c8b5711\" data-eae-slider=\"99997\" data-id=\"c8b5711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc53d87 elementor-widget elementor-widget-pix-heading\" data-id=\"cc53d87\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">With our Context Control Targeting solution you get:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5cbad feature-align-top body-2 elementor-widget elementor-widget-pix-feature-list\" data-id=\"6a5cbad\" data-element_type=\"widget\" data-widget_type=\"pix-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-179150\" class=\"slide-in-container w-100  \" ><div class=\"py-2 \"  ><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">200+ vertical, topical, seasonal and audience proxy segments available<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Accurate classification at scale of content using best-in-class semantic intelligence<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Pre-bid segments for targeting within major global DSPs including Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, and more<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-408a3b8\" data-eae-slider=\"3153\" data-id=\"408a3b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-3893aef inner-same-height elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"31977\" data-id=\"3893aef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ac6c92c\" data-eae-slider=\"91355\" data-id=\"ac6c92c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c16276 third-content elementor-widget elementor-widget-pix-heading\" data-id=\"8c16276\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-center \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">Carefully curated segments<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58117b2  body-2 third-content elementor-widget elementor-widget-pix-text\" data-id=\"58117b2\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" >Access carefully curated targeting segments to optimize your open web strategy and reach your desired audience without the use of third-party cookies. Our predictive technology uses emotion and sentiment analysis to pre-screen pages and categorize content before a bid is even placed.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e942252  third-content dark-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"e942252\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Audience_Proxy_One_Sheet_US.pdf\" class=\"btn m-0     btn-primary d-inline-block      btn-xl\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >READ MORE<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5024d dj-toggle-btn  third-content elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"5a5024d\" data-element_type=\"widget\" data-ref=\"fourth-content\" data-self=\"third-content\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span  class=\"btn m-0     btn-link text-primary d-inline-block      btn-md\"     ><span class=\"font-weight-bold \" >LOAD MORE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-f663b6e third-content-inner-list dj-d-none elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"88525\" data-id=\"f663b6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b9e63e2\" data-eae-slider=\"49517\" data-id=\"b9e63e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5886ac2 elementor-widget elementor-widget-pix-heading\" data-id=\"5886ac2\" data-element_type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><div><div class=\"slide-in-container\"><h5 class=\"font-weight-bold heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">With our carefully curated segments you get:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913966e feature-align-top body-2 elementor-widget elementor-widget-pix-feature-list\" data-id=\"913966e\" data-element_type=\"widget\" data-widget_type=\"pix-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"duo-icon-85123653\" class=\"slide-in-container w-100  \" ><div class=\"py-2 \"  ><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Seasonal targeting segments such as Christmas, Back to School, and Black Friday<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Vertical targeting segments such as Financial, Entertainment, and CPG<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Topical targeting segments such as Sensitive Social Issues, Natural Disasters, and Infectious Diseases & Outbreaks<\/span><\/div><div class=\"pix-feature-list  justify-content-start font-weight-bold     py-2 d-flex align-items-center\" ><div class=\"pix-mr-10 text-green\" style=\"width:1.5em;min-width:1.5em;height:1.5em;min-width:1.5em;position:relative;line-height:1em;text-align:center;\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"> <defs><\/defs> <g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"> <rect fill=\"#000000\" x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"><\/rect> <\/g> <\/svg><\/div><span class=\"text-heading-default\">Audience proxy targeting segments such as Starting a Family, Small Business Owners, and Tech Enthusiasts<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a5880a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50413\" data-id=\"a5880a4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6c1316\" data-eae-slider=\"28912\" data-id=\"e6c1316\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4710440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"26861\" data-id=\"4710440\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25f0250\" data-eae-slider=\"73827\" data-id=\"25f0250\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a63949 elementor-widget elementor-widget-image\" data-id=\"2a63949\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"78\" height=\"54\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Vector-4.png\" class=\"attachment-large size-large wp-image-291910\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b8563 elementor-widget elementor-widget-image\" data-id=\"11b8563\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"78\" height=\"53\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Vector-5.png\" class=\"attachment-large size-large wp-image-291908\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2730e03\" data-eae-slider=\"90555\" data-id=\"2730e03\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd73c5 elementor-widget elementor-widget-text-editor\" data-id=\"1fd73c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knowing your campaign is running alongside trusted and expected content is key. Deepening our relationship with IAS to offer both contextual avoidance and targeting segments gives our advertisers more flexibility and transparency across their omnichannel buys.<br \/><br \/><\/p><p><strong>&#8211; Greg MacDonald, VP, Marketplace Partnerships<br \/><\/strong>Verizon Media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a2b0cc7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94729\" data-id=\"a2b0cc7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed1023\" data-eae-slider=\"56390\" data-id=\"6ed1023\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f86858 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"0f86858\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-164075827\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">EXPERT&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INDUSTRY&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">INSIGHTS&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95154de elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"95154de\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Get deeper insights into cutting-edge contextual targeting solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351ffb5 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"351ffb5\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/integralads.com\/insider\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Explore our thought leadership<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-924f1d7 elementor-section-stretched premium-equal-height-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94739\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;custom&quot;,&quot;target&quot;:[&quot;.premium-blog-skin-classic&quot;],&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"924f1d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9bcbb\" data-eae-slider=\"65347\" data-id=\"3f9bcbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2807270 homepage-post-cat premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2807270\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_spacing&quot;:&quot;15&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"292512\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"193\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical.png\" class=\"attachment-full size-full wp-image-344198\" alt=\"IAS Snap Lockup Color Vertical\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical.png 1200w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-1024x1024.png 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/11\/IAS-Snap-Lockup-Color-Vertical-460x460.png 460w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/insider\/ias-and-snap-expand-long-standing-partnership-to-include-sponsored-snaps\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/insider\/ias-and-snap-expand-long-standing-partnership-to-include-sponsored-snaps\/\" target=\"_blank\">\r\n\t\t\t\tIAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">We\u2019re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/insider\/ias-and-snap-expand-long-standing-partnership-to-include-sponsored-snaps\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"193\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3.png\" class=\"attachment-full size-full wp-image-344186\" alt=\"Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy (3)\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3.png 500w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-3-460x460.png 460w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/insider\/toyota-spain-drives-stronger-conversions-and-higher-attention\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/insider\/toyota-spain-drives-stronger-conversions-and-higher-attention\/\" target=\"_blank\">\r\n\t\t\t\tToyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention\u2122\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">By applying IAS\u2019s Quality Attention\u2122 solution, Toyota Spain proved that actionable attention insights can enhance both media efficiency and campaign performance at scale.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/insider\/toyota-spain-drives-stronger-conversions-and-higher-attention\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"193\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile.png\" class=\"attachment-full size-full wp-image-344148\" alt=\"Arcade THREAT REPORT - Insider Tile\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Arcade-THREAT-REPORT-Insider-Tile-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/insider\/inside-arcade-the-gaming-web-that-plays-itself\/\" target=\"_blank\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/integralads.com\/insider\/inside-arcade-the-gaming-web-that-plays-itself\/\" target=\"_blank\">\r\n\t\t\t\tInside &#8220;Arcade,&#8221; the Gaming Web That Plays Itself\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\r\n\t\t<p class=\"premium-blog-post-content\">The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web\u2019s gaming ecosystem. Read more here.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/insider\/inside-arcade-the-gaming-web-that-plays-itself\/\" target=\"_blank\" class=\"premium-blog-excerpt-link elementor-button\">Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"60491\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"57761\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"58790\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"410\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-4334271\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Fast&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">responses&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">for&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">fast-moving&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">campaigns.&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our contextual solutions and workflows at any point.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d light-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/helpcenter.integralads.com\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >LEARN MORE<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"62059\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5a2bb0a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"39988\" data-id=\"5a2bb0a\" data-element_type=\"section\" id=\"newfaq\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1991f31\" data-eae-slider=\"14755\" data-id=\"1991f31\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f9e8e7 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"7f9e8e7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-43893577\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in  \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\" \" style=\"color:#000000;\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">Contextual&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">Targeting&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item  \" style=\"transition-delay: 0ms;\">FAQs&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c7f74 elementor-widget__width-initial elementor-widget elementor-widget-pix-text\" data-id=\"c7c7f74\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option el-content_custom_color text-left \" style=\"color:#000000;\">Transparency is key to successful campaigns. Leverage these Frequently Asked Questions (FAQs) to find out what you need to know about contextual targeting solutions that drive results.\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c4474 elementor-widget elementor-widget-accordion\" data-id=\"18c4474\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2591\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2591\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What is contextual targeting in advertising?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2591\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2591\"><p><span style=\"font-weight: 400;\">Contextual targeting places ads based on the content of a webpage, ensuring relevance by matching ad topics with the context of the site. IAS\u2019s contextual targeting solutions provide unprecedented precision for targeting content to help advertisers increase recognition and engagement.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2592\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2592\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does contextual targeting improve ad relevance?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2592\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2592\"><p><span style=\"font-weight: 400;\">By aligning ads with contextually relevant content, contextual targeting increases engagement and reduces ad fatigue.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2593\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2593\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What are examples of contextual targeting?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2593\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2593\"><p><span style=\"font-weight: 400;\">Examples of contextual targeting include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showing an ad for kitchen appliances on a recipe website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Displaying ads for electric cars on webpages about environmental conservation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting financial services on webpages with investment advice.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2594\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2594\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does IAS\u2019s contextual targeting differ from traditional targeting?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2594\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2594\"><p><span style=\"font-weight: 400;\">IAS\u2019s contextual targeting analyzes the actual content of a webpage in near real-time rather than relying on user behavior or cookies. IAS\u2019s solution takes into account the sentiment, emotion, and semantics of a given webpage. This privacy-first approach ensures ads align with relevant content while respecting user data privacy regulations.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2595\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2595\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can IAS\u2019s contextual solutions prevent ads from appearing alongside content my brand deems harmful?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2595\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2595\"><p><span style=\"font-weight: 400;\">Yes, IAS\u2019s contextual solutions include advanced brand safety and suitability avoidance tools to ensure ads are placed in appropriate contexts for your brand, avoiding harmful or inappropriate content that could damage brand reputation.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2596\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2596\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does contextual targeting impact ad performance?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2596\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2596\"><p><span style=\"font-weight: 400;\">Contextual targeting improves ad performance by placing ads in relevant environments, increasing engagement, and driving higher click-through rates (CTR). It also enhances user experience by delivering ads that resonate with the content being consumed.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2597\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2597\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does IAS offer contextual solutions for video?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2597\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2597\"><p><span style=\"font-weight: 400;\">Yes, IAS provides contextual targeting solutions across various formats, including display and video. Contextual solutions for video analyze metadata, scripts, and visual content to ensure suitable and relevant ad placements.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reach your target audience in a cookieless world Take control with contextual targeting to meet your unique advertiser goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using contextual audience analysis, leveraging emotion and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293108,"parent":289505,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-292512","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contextual Advertising &amp; Targeting Solutions | Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Programmatically reach customers with targeted placement of your advertising through our contextual advertising &amp; targeting solutions. Learn more at IntegralAds.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/contextual-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contextual Targeting\" \/>\n<meta property=\"og:description\" content=\"Programmatically reach customers with targeted placement of your advertising through our contextual advertising &amp; targeting solutions. 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