{"id":291763,"date":"2023-05-11T09:00:00","date_gmt":"2023-05-11T09:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/"},"modified":"2025-05-16T22:50:30","modified_gmt":"2025-05-16T22:50:30","slug":"meet-threat-lab-team","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/","title":{"rendered":"Meet the IAS Threat Lab Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291763\" class=\"elementor elementor-291763\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0f2557e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1134\" data-id=\"0f2557e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f8f298\" data-eae-slider=\"17058\" data-id=\"9f8f298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-728ed14 elementor-widget elementor-widget-heading\" data-id=\"728ed14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get to know IAS\u2019s dedicated team of experts who find and stop fraud operations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940a320 elementor-widget elementor-widget-text-editor\" data-id=\"940a320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s talk about ad fraud. Unfortunately, fraud schemes are all too common to digital advertising \u2014 as much as we don\u2019t want to admit it. Fraudsters go to great lengths to hide their operations and often turn to growing or emerging ad formats to carry out fraudulent operations, making it even more difficult to track them down.<\/p><p>That\u2019s why the IAS Threat Lab is fighting more fraud than ever before.<\/p><p>Staffed with experts who identify and take down fraudulent activity, the team provides targeted research of new and emerging fraud schemes. The Threat Lab employs data analysis and reverse engineering to uncover fraud schemes and determine how they work, working with partners and authorities to take down the fraudsters and protect marketers.<\/p><p>Schemes are complex, so a multifaceted strategy must be used to combat fraud. That\u2019s why IAS utilizes a three-pillar approach:<\/p><ul><li><span style=\"color: #000000;\">Rules-based detection uses automated rule checks to identify any anomalous behavior patterns<\/span><\/li><li><span style=\"color: #000000;\">AI\/Machine learning goes a step further using big data to detect any hidden, uncommon patterns<\/span><\/li><li><span style=\"color: #000000;\">Data analysis and reverse engineering to uncover emerging threats<\/span><\/li><\/ul><p>Concerned about fraudsters trying to steal your media spend? Don\u2019t worry \u2014 the experts at IAS have it covered. The Threat Lab works diligently to ensure your ad dollars are protected from fraud schemes across the digital landscape.<\/p><p><strong>To learn more about the Threat Lab, <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Threat_Lab_Overview_IAS.pdf\" target=\"_blank\" rel=\"noopener\">download the one sheet<\/a> or reach out to your IAS representative today.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052843f elementor-widget elementor-widget-pix-button\" data-id=\"052843f\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/AMER_Threat_Lab_Overview_IAS.pdf\" class=\"btn m-0     btn-primary d-inline-block      btn-md\" target=\"_blank\" rel=\"noopener\"    ><span class=\"font-weight-bold \" >DOWNLOAD NOW<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Get to know IAS\u2019s dedicated team of experts who find and stop fraud operations Let\u2019s talk about ad fraud. Unfortunately, fraud schemes are all too common to digital advertising \u2014 as much as we don\u2019t want to admit it. Fraudsters&#8230;<\/p>\n","protected":false},"author":59,"featured_media":292842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[430],"tags":[435],"class_list":["post-291763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-threat-lab","tag-threat-lab"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the IAS Threat Lab Team - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Explore how the IAS Threat Lab tackles the persistent threat of ad fraud in digital advertising with targeted strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the IAS Threat Lab Team\" \/>\n<meta property=\"og:description\" content=\"Explore how the IAS Threat Lab tackles the persistent threat of ad fraud in digital advertising with targeted strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-11T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T22:50:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Meet-Threat-Lab-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Meet the IAS Threat Lab Team\",\"datePublished\":\"2023-05-11T09:00:00+00:00\",\"dateModified\":\"2025-05-16T22:50:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/Meet-Threat-Lab-860x860-1.jpg\",\"keywords\":[\"Threat Lab\"],\"articleSection\":[\"Threat Lab\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/\",\"url\":\"https:\/\/integralads.com\/insider\/meet-threat-lab-team\/\",\"name\":\"Meet the IAS Threat Lab Team - 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