{"id":291757,"date":"2023-05-09T12:01:00","date_gmt":"2023-05-09T12:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/"},"modified":"2024-01-08T16:43:14","modified_gmt":"2024-01-08T16:43:14","slug":"media-quality-report-18th-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/","title":{"rendered":"Media Quality Report: 18th Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291757\" class=\"elementor elementor-291757\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ee36565 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"97495\" data-id=\"ee36565\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-314ddcc\" data-eae-slider=\"96902\" data-id=\"314ddcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69bc767 elementor-widget elementor-widget-heading\" data-id=\"69bc767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market-leading global benchmarks to drive business results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0c82f5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"53145\" data-id=\"0c82f5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-313788d\" data-eae-slider=\"62770\" data-id=\"313788d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc9691 elementor-widget elementor-widget-text-editor\" data-id=\"1fc9691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The digital landscape has expanded beyond developments we&#8217;ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it&#8217;s clear that marketers are juggling more than ever before.<\/p><p>But an unpredictable digital landscape spells more opportunity.<\/p><p>In the latest edition of the Media Quality Report (MQR), we&#8217;re embracing change too. Along with a new layout, we&#8217;re diving even deeper into global trends with key highlights and regional breakouts. Plus, marketers can utilize the MQR companion workbook to make data-driven decisions even faster with a format that simplifies integration across media optimization systems.<\/p><p>Take a sneak peek at some of this year&#8217;s key trends:<\/p><ul><li>Time-in-view remained on a downward trajectory but opportunity lies ahead<\/li><li>Spikes in fraud impacted markets leading up to and during the 2022 Winter Olympics and the FIFA World Cup<\/li><li>Quality Path Optimization (QPO) uptake among ad buyers rose 533% throughout 2022<\/li><\/ul><p>The annual MQR is the gold standard that gives marketers, publishers, and platforms across the globe actionable metrics to make informed marketing decisions.<\/p><p><strong>Download the report today to utilize IAS&#8217;s market-leading global benchmarks to help you drive business results.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The digital landscape has expanded beyond developments we\u2019ve come to expect, and it&#8217;s clear that marketers are juggling more than ever before. Download the Media Quality Report today to utilize IAS\u2019s market-leading global benchmarks to drive business results.<\/p>\n","protected":false},"author":59,"featured_media":292844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-291757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-mqr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 18th Edition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 18th Edition\" \/>\n<meta property=\"og:description\" content=\"The digital landscape has expanded beyond developments we\u2019ve come to expect, and it&#039;s clear that marketers are juggling more than ever before. Download the Media Quality Report today to utilize IAS\u2019s market-leading global benchmarks to drive business results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T12:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T16:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/18th-MQR-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Media Quality Report: 18th Edition\",\"datePublished\":\"2023-05-09T12:01:00+00:00\",\"dateModified\":\"2024-01-08T16:43:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/05\/18th-MQR-860x860-1.jpg\",\"articleSection\":[\"Featured\",\"Media Quality Reports\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/\",\"url\":\"https:\/\/integralads.com\/insider\/media-quality-report-18th-edition\/\",\"name\":\"Media Quality Report: 18th Edition - 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