{"id":291755,"date":"2023-05-01T00:59:00","date_gmt":"2023-05-01T00:59:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-lumen-boost-attention-major-sports-retailer\/"},"modified":"2025-01-13T20:31:30","modified_gmt":"2025-01-13T20:31:30","slug":"ias-lumen-boost-attention-major-sports-retailer","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/ias-lumen-boost-attention-major-sports-retailer\/","title":{"rendered":"IAS and Lumen boost attention for a major sports retailer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291755\" class=\"elementor elementor-291755\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-20e17e33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45199\" data-id=\"20e17e33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3904d707\" data-eae-slider=\"65783\" data-id=\"3904d707\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0343682 elementor-widget elementor-widget-heading\" data-id=\"0343682\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The retailer experienced elevated attention during a global sporting event campaign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d782ed elementor-widget elementor-widget-text-editor\" data-id=\"40d782ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\">IAS and <\/span><a style=\"font-family: Outfit; font-size: var(--ias-body-3-font-size); font-weight: 400; letter-spacing: 0em;\" href=\"https:\/\/lumen-research.com\/\">Lumen Research<\/a><span style=\"font-size: var(--ias-body-3-font-size); background-color: transparent; letter-spacing: 0em;\"> partnered with a major sports retailer to measure consumer attention for the retailer\u2019s campaign that ran during a global sporting event.\u00a0<\/span><\/p><p>In this study, we measured the attention each ad received by combining IAS\u2019s viewability data with Lumen\u2019s focus data to understand the impact of media quality and attention while also driving results for the advertiser.<\/p><p><b>The Results:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>64x:<\/b> In-view ads resulted in 64x higher attention compared to ads that were not in-view<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>15s:<\/b> Ads with time-in-view rates longer than 15 seconds experienced the highest attention<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>2.5x:<\/b> Contextually related sampled URLs generated 2.5 times higher attention for the advertised brand compared to other content categories<\/span><\/li><\/ul><p>The outcome is clear: Media quality is a key driver of attention \u2014 and attention leads to <a href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\">results<\/a>.\u00a0<\/p><p><b>Want to see what media quality and attention can do for your brand? Download the case study to learn more.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer\u2019s campaign that ran during a global sporting event.\u00a0 In this study, we&#8230;<\/p>\n","protected":false},"author":59,"featured_media":292894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,51,42],"tags":[75,76],"class_list":["post-291755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-contextual-targeting","category-viewability","tag-attention","tag-eyetracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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