{"id":291745,"date":"2023-04-10T12:00:00","date_gmt":"2023-04-10T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/taking-action-on-attention\/"},"modified":"2025-04-25T02:32:03","modified_gmt":"2025-04-25T02:32:03","slug":"taking-action-on-attention","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/taking-action-on-attention\/","title":{"rendered":"Taking Action on Attention: <\/br>Volume I"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291745\" class=\"elementor elementor-291745\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5673ead7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28257\" data-id=\"5673ead7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69a19695\" data-eae-slider=\"64379\" data-id=\"69a19695\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-280aaed elementor-widget elementor-widget-heading\" data-id=\"280aaed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IAS developed a first-of-its-kind attention model that predicts the likelihood an impression will lead to a result.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9f0bf4 elementor-widget elementor-widget-text-editor\" data-id=\"2c9f0bf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to be difficult, but industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.<\/span><\/p><p><span style=\"color: #000000;\">That&#8217;s why IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Driven by research based on millions of data signals combined with\u00a0<strong><a id=\"\" style=\"color: #000000;\" href=\"https:\/\/integralads.com\/solutions\/open-web\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Total Visibility<\/span>\u2122<\/a><\/strong> and machine-learning models, our analytical model identifies three key signals: Visibility, Situation, and Interaction \u2014 which each consist of a set of crucial metrics and optimizations that predict if an impression will lead to a result.<\/span><\/p><p><span style=\"color: #000000;\">Throughout the white paper, Taking Action on Attention, you\u2019ll find:<\/span><\/p><ul><li><span style=\"color: #000000;\">A\u00a0<strong>holistic<\/strong>\u00a0attention approach and model, developed using extensive advertiser campaign data<\/span><\/li><li><span style=\"color: #000000;\"><strong>Three data-backed attention signals<\/strong>\u00a0proven to improve campaign effectiveness and drive business results<\/span><\/li><li><span style=\"color: #000000;\"><strong>Results-based<\/strong>\u00a0tips on how advertisers can capitalize on attention right now<\/span><\/li><\/ul><p><span style=\"color: #000000;\">We\u2019ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper,\u00a0<a style=\"color: #000000;\" href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/Taking_Action_On_Attention_Whitepaper_IAS.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Taking Action on Attention<\/strong><\/a>, to harness the power of attention and drive superior business results now.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076f305 dark-green-buttton elementor-align-center elementor-widget elementor-widget-button\" data-id=\"076f305\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjkyNjM3LCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We\u2019ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper,\u00a0Taking Action on Attention, to harness the power of attention and drive superior business results now.<\/p>\n","protected":false},"author":59,"featured_media":292858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[769,43,51,55,39,42],"tags":[75],"class_list":["post-291745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attention","category-brand-safety-suitability","category-contextual-targeting","category-featured","category-insights","category-viewability","tag-attention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking Action on Attention: Volume I - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Explore the importance of ad attention in successful advertising campaigns and the model that predicts its effectiveness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Action on Attention: Volume I\" \/>\n<meta property=\"og:description\" content=\"Explore the importance of ad attention in successful advertising campaigns and the model that predicts its effectiveness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T02:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention_Whitepaper_860x860.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\"},\"author\":{\"name\":\"IAS Team\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbb1eb8d41477c4193f06c013629e755\"},\"headline\":\"Taking Action on Attention: Volume I\",\"datePublished\":\"2023-04-10T12:00:00+00:00\",\"dateModified\":\"2025-04-25T02:32:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention_Whitepaper_860x860.jpg\",\"keywords\":[\"Attention\"],\"articleSection\":[\"Attention\",\"Brand Safety &amp; Suitability\",\"Contextual Targeting\",\"Featured\",\"Insights\",\"Viewability\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\",\"url\":\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\",\"name\":\"Taking Action on Attention: Volume I - 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