{"id":291631,"date":"2022-09-14T10:01:00","date_gmt":"2022-09-14T10:01:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/"},"modified":"2023-08-31T18:01:19","modified_gmt":"2023-08-31T18:01:19","slug":"media-quality-report-17th-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/","title":{"rendered":"Media Quality Report: 17th Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291631\" class=\"elementor elementor-291631\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-30090a96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"98592\" data-id=\"30090a96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41c6613\" data-eae-slider=\"92447\" data-id=\"41c6613\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a24d5e elementor-widget elementor-widget-heading\" data-id=\"3a24d5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drive business outcomes with better media quality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493446b elementor-widget elementor-widget-text-editor\" data-id=\"493446b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We&#8217;re seeing digital media progressing at a quicker rate than ever, with content creation rapidly booming and new platforms constantly emerging.\n\nIn the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.\n\nAs you explore this edition of the MQR, look out for some of these highlights:\n<ul>\n \t<li>Viewability metrics featuring research from IAS&#8217;s Insights As A Service team<\/li>\n \t<li>Simplified global breakdowns by environment<\/li>\n \t<li>Future-looking advancements across digital media<\/li>\n<\/ul>\nAt Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The MQR leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.\n\nDownload the report today to utilize IAS&#8217;s market-leading global benchmarks to help you drive business outcomes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.<\/p>\n","protected":false},"author":1,"featured_media":293046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,55,56,46],"tags":[],"class_list":["post-291631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video","category-featured","category-mqr","category-mobile-in-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 17th Edition - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Dive into the 17th Edition of Integral Ad Science&#039;s Media Quality Report. Gain insights into media quality trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 17th Edition\" \/>\n<meta property=\"og:description\" content=\"Dive into the 17th Edition of Integral Ad Science&#039;s Media Quality Report. Gain insights into media quality trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-14T10:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T18:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/MQR-17-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Media Quality Report: 17th Edition\",\"datePublished\":\"2022-09-14T10:01:00+00:00\",\"dateModified\":\"2023-08-31T18:01:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/\"},\"wordCount\":190,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/MQR-17-860x860-1.jpg\",\"articleSection\":[\"CTV &amp; Video\",\"Featured\",\"Media Quality Reports\",\"Mobile &amp; In-App\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/\",\"url\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/\",\"name\":\"Media Quality Report: 17th Edition - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-17th-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/09\/MQR-17-860x860-1.jpg\",\"datePublished\":\"2022-09-14T10:01:00+00:00\",\"dateModified\":\"2023-08-31T18:01:19+00:00\",\"description\":\"Dive into the 17th Edition of Integral Ad Science's Media Quality Report. 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