{"id":291499,"date":"2022-03-30T10:54:43","date_gmt":"2022-03-30T10:54:43","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-report-16th-edition\/"},"modified":"2023-06-13T13:42:17","modified_gmt":"2023-06-13T13:42:17","slug":"media-quality-report-16th-edition","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/media-quality-report-16th-edition\/","title":{"rendered":"Media Quality Report: 16th Edition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291499\" class=\"elementor elementor-291499\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-29e92832 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"47141\" data-id=\"29e92832\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-419f023d\" data-eae-slider=\"42122\" data-id=\"419f023d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db1226 elementor-widget elementor-widget-video\" data-id=\"5db1226\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/697057683?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=8ed608d8cc#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbf8f8 elementor-widget elementor-widget-heading\" data-id=\"ebbf8f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Better media quality for better marketing outcomes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1099a221 elementor-widget elementor-widget-text-editor\" data-id=\"1099a221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.<\/p><p>In this edition of the MQR, we&#8217;re excited to announce the debut of our newest benchmark, vertical insights. Initially available at the regional level, these metrics give ad buyers and sellers further insight into ad measurement performance of six verticals in relation to media quality benchmarks around the world.<\/p><p>As the advertising industry faced lingering challenges brought by the pandemic throughout the back half of 2021, the industry learned to evolve as consumers&#8217; behaviors pivoted to fit the world around them. In our latest MQR, we dive into the digital media trends and key findings of H2 2021 to provide actionable opportunities for the industry as we become increasingly more hybrid.<\/p><p>Download the report today to utilize IAS&#8217;s market-leading global benchmarks for better media quality and marketing outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.<\/p>\n","protected":false},"author":1,"featured_media":293078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,57,55,56],"tags":[],"class_list":["post-291499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video","category-efficiency-optimization","category-featured","category-mqr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report: 16th Edition - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/media-quality-report-16th-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: 16th Edition\" \/>\n<meta property=\"og:description\" content=\"At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. 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