{"id":291301,"date":"2021-04-19T16:54:00","date_gmt":"2021-04-19T16:54:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/"},"modified":"2023-08-16T18:52:15","modified_gmt":"2023-08-16T18:52:15","slug":"ias-h2-2020-mqr-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/","title":{"rendered":"IAS H2 2020 MQR Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291301\" class=\"elementor elementor-291301\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-70195002 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"24867\" data-id=\"70195002\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-255443a8\" data-eae-slider=\"32446\" data-id=\"255443a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cea4286 elementor-widget elementor-widget-text-editor\" data-id=\"6cea4286\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem? In the H2 2020 Media Quality Report, we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time.<\/p>\n\n<p>At Integral Ad Science, we measure trillions of data events each month globally, allowing us the scale to observe media quality developments in real-time. The Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.\u00a0<\/p>\n\n<p><strong>What&#8217;s new in H2 2020?<\/strong><\/p>\n<p>With each new release of the Media Quality Report, we strive to include additional benchmarks and involve as many markets as our data permits. In this, we are excited to announce five new markets: Argentina, Belgium, Brazil, Poland, and Vietnam.<\/p>\n\n<p>In this edition, we are also debuting two metrics: connected TV viewability and mobile app video viewability. We hope these hugely anticipated benchmarks will help industry experts better gauge the performance of their campaigns in these fast-growing environments in 2021.\u00a0<\/p>\n\n<p><strong>Download the H2 2020 Media Quality Report<\/strong> to learn more.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,41],"tags":[],"class_list":["post-291301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS H2 2020 Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"In the H2 2020 Media Quality Report, we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS H2 2020 MQR Report\" \/>\n<meta property=\"og:description\" content=\"In the H2 2020 Media Quality Report, we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T16:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T18:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/circle-walk-mqr-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS H2 2020 MQR Report\",\"datePublished\":\"2021-04-19T16:54:00+00:00\",\"dateModified\":\"2023-08-16T18:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/circle-walk-mqr-.jpg\",\"articleSection\":[\"Media Quality Reports\",\"Research\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/\",\"url\":\"https:\/\/integralads.com\/insider\/ias-h2-2020-mqr-report\/\",\"name\":\"IAS H2 2020 Media Quality Report - 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