{"id":291027,"date":"2020-04-14T04:00:00","date_gmt":"2020-04-14T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/"},"modified":"2025-05-22T16:13:43","modified_gmt":"2025-05-22T16:13:43","slug":"media-quality-report-h2-2019-top-takeaways","status":"publish","type":"post","link":"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/","title":{"rendered":"Media Quality Report H2 2019: Top Takeaways"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"291027\" class=\"elementor elementor-291027\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-29d2a43e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"56088\" data-id=\"29d2a43e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6170bcd9\" data-eae-slider=\"34171\" data-id=\"6170bcd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b8bf7f elementor-widget elementor-widget-text-editor\" data-id=\"40b8bf7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Every day, Integral Ad Science measures more than 1 trillion media metrics globally, allowing us the scale to observe media quality developments in real-time. The IAS <a href=\"#form\">Media Quality Report H2 2019<\/a> leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.<\/span><\/span><\/span><\/span><\/p><ul><li>Global viewability rates rose across all formats and environments in H2 2019, led by programmatic inventory, which saw greater margins of increase than publisher direct sales both globally and within individual markets.<\/li><li>Industry experts have embraced time-in-view as the natural extension in their verification toolkit: mobile in-app display time-in-view averaged more than 24 seconds worldwide, greater than that of desktop display (22.8s) and mobile web display (15.5s).<\/li><li>Fraud rates on campaigns optimized-against-ad-fraud remained stable across the globe, changing by no more than two-tenths of a percentage point year-over-year.<\/li><li>Global improvements in brand risk mitigation demonstrate that brand safety remains a priority for digital ad buyers: compared to H2 2018, average brand risk levels dropped across most worldwide benchmarks in H2 2019.<\/li><\/ul><p>As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry has increasingly prioritized media quality verification and protection. The content boom provides more opportunities to connect with consumers, but it also creates additional challenges for advertisers to ensure their campaigns are viewed by real humans, in environments suitable to a brand\u2019s image and message.<\/p><p><a href=\"#form\">Download the IAS Media Quality Report H2 2019<\/a> for the insight needed to plan strategically for the year ahead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.<\/p>\n","protected":false},"author":1,"featured_media":293182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,41],"tags":[],"class_list":["post-291027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mqr","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Quality Report H2 2019: Top Takeaways - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Uncover key findings from the Media Quality Report, showcasing real-time media metrics and improvements in ad campaign quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report H2 2019: Top Takeaways\" \/>\n<meta property=\"og:description\" content=\"Uncover key findings from the Media Quality Report, showcasing real-time media metrics and improvements in ad campaign quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T16:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/MQR-860X860.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Media Quality Report H2 2019: Top Takeaways\",\"datePublished\":\"2020-04-14T04:00:00+00:00\",\"dateModified\":\"2025-05-22T16:13:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/10\/MQR-860X860.jpg\",\"articleSection\":[\"Media Quality Reports\",\"Research\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/\",\"url\":\"https:\/\/integralads.com\/insider\/media-quality-report-h2-2019-top-takeaways\/\",\"name\":\"Media Quality Report H2 2019: Top Takeaways - 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