Publisher Archives - Integral Ad Science https://integralads.com/uk/insider/category/publisher-uk-2/ The Hidden Cost of MFA Webinar Thu, 21 Nov 2024 14:26:40 +0000 en-gb hourly 1 https://wordpress.org/?v=6.8.3 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Publisher Archives - Integral Ad Science https://integralads.com/uk/insider/category/publisher-uk-2/ 32 32 The 2025 UK Industry Pulse Report https://integralads.com/uk/insider/industry-pulse-report-2025/ Tue, 19 Nov 2024 13:00:00 +0000 https://integralads.com/insider/industry-pulse-report-2025/ From shifting priorities to anticipated challenges, this year’s UK Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.

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Industry experts reveal what’s next for digital media in 2025

IAS, in collaboration with YouGov, surveyed UK digital media experts to uncover the trends, technologies, and solutions that will drive digital advertising forward in 2025. 

From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve.

Sneak Peek: Top Priorities & Challenges for 2025

  • Social Media Takes the Lead: 72% of media experts place social media as their top priority, social shopping and influencer marketing fuelling growth. However 52% of media professionals see social media as the environment most vulnerable to brand risk.
  • Digital Video Growth: 42% of respondents expect digital video to dominate formats, particularly as it becomes more intertwined with social media. This format’s rise will require attention to new media quality threats like AI-generated content.
  • Influencer Marketing Ramps Up: 28% of experts are prioritising influencer campaigns to drive social purchases, but the format may face challenges due to growing pains.
  • Safety Concerns Persist: 34% of advertisers expressed concern with delivering ads alongside risky content and depfakes (31%). 77% of media professionals agree that third-party measurement and optimisation will be important to protect ads from being served alongside deepfakes.

Download your copy of the 2025 Industry Pulse Report now to access the industry’s most actionable insights for a stronger 2025.

DOWNLOAD THE REPORT

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]]> Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees https://integralads.com/uk/insider/transition-with-ease/ Thu, 13 Jun 2024 20:04:30 +0000 https://integralads.com/transition-with-ease/ For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions.

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Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

Contact us here to learn how we can help.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

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