Our Partners Archives - Integral Ad Science

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

IAS Team — Wed, 24 Sep 2025 12:00:00 +0000

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt

At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP.

Advertisers can gain access to IAS pre-bid segments for Viewability, Invalid Traffic, Brand Safety, Context Control Avoidance and Targeting, and Quality Sync that empower them to minimize the risk of their campaigns running alongside harmful content, while preserving scale.

IAS’s pre-bid segments for avoidance and targeting optimization provide advertisers with:

Precision Targeting at Scale: IAS’s advanced predictive science analyzes the true context, sentiment, and semantics of web pages, enabling programmatic buyers to maximize their campaign impact and increase ROI.
Increased Efficiency: IAS’s Quality Sync eases campaign management for advertisers – streamlining workflow, reducing block rates, and improving overall media quality across campaigns.
Simplified Workflow: IAS pre-bid segments can be activated immediately to ensure advertisers can achieve optimal media quality results and hit campaign KPIs without having to worry about mid-flight optimization.
Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand-specific needs across desktop, mobile web, and in-app, in more than 50 languages.

Closing the gap between performance and brand equity

IAS’s predictive and real-time data allows advertisers to maintain transparency and quality control for display and video ads across desktop, mobile web, and in-app environments. In addition to IAS’s pre-bid segments, advertisers can pair IAS post-bid blocking and verification to refine strategy and enforcement, to create a comprehensive media quality and performance strategy.

Ready to unlock the full potential of your programmatic campaigns?

Talk to an IAS representative to find out how.

The post Driving Media Efficiency for Mid-Market Advertisers with StackAdapt appeared first on Integral Ad Science.

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

IAS Team — Tue, 16 Sep 2025 12:00:00 +0000

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.

Why This Matters

As carbon emissions legislation rolling out across the globe and brands setting new sustainability goals, understanding the environmental impact of digital advertising has never been more important. Measuring carbon emissions is quickly becoming a core part of media quality — right alongside viewability, fraud prevention, brand safety and suitability, and geographic accuracy.

Now, every impression IAS measures across the open internet will include data on its carbon footprint, helping to make this standard practice for all advertisers and giving them the transparency they need to take meaningful action.

Powered by Good-Loop

Good-Loop, a certified B Corporation on a mission to deliver positive, climate-friendly advertising, has been powering emissions measurement within IAS Signal since 2023. Together, we’ve collaborated with early-adopter advertisers to create emissions benchmarks while also supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard.

Our Commitment

Both IAS and Good-Loop are committed to leading by example. IAS has voluntarily published data with The Climate Registry and is now officially setting SBTi-verified Net Zero emissions targets, joining over 10,000 companies, including Good-Loop, on the publicly verified path to Net Zero.

When it comes to protecting our planet, actions matter. By integrating sustainability into media quality, we’re helping advertisers reduce their carbon footprint — one campaign at a time.

For more information on IAS’s sustainability initiatives, please visit our ESG page.

The post IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers appeared first on Integral Ad Science.

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Team — Thu, 08 May 2025 12:00:00 +0000

Drive performance and suitability on SPN

IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads are shown across SPN.

SPN inventory consists of search-related websites and apps that help advertisers drive reach and conversions across mobile and desktop. With IAS Pre-Screen Brand Safety Solution for SPN, advertisers can automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.

Pre-Screen Brand Safety for SPN gives you:

Trusted Third-Party Control: IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned categories and 4 risk thresholds. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.
Support Across Campaign Types: Utilize IAS’s exclusion lists across all campaign types with SPN inventory, including Search, Standard Shopping, Apps, and Performance Max campaign types, available globally.
Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now SPN.

We’re helping advertisers drive performance and suitability across the Google ecosystem. Access the one sheet and reach out to an IAS representative to get started.

The post Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) appeared first on Integral Ad Science.

Improve Brand Suitability with Meta Optimization

IAS Team — Thu, 13 Feb 2025 17:00:04 +0000

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement.

With IAS’s First-to-Market Content Block Lists, you get:

Pre-screened Lists: Content Blocks Lists, powered by advanced machine learning, are available to activate before impressions are placed to support the delivery of brand suitable ad placements.
Custom, Dynamic Control: Create custom Content Block Lists based on 12 industry-aligned standards and 9 contextual suitability categories. Plus with an hourly refresh of content, the lists keep up with the pace of content creation to ensure brand suitability at scale.
Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for accurate classification.
Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
End-to-end Campaign Support: Pair Content Block Lists with Total Media Quality for Meta across 34 languages on Facebook and Instagram Feed and Reels to scale the brand suitability of your digital media investments.

Improve brand suitability and scale across Facebook and Instagram Feed and Reels with end-to-end campaign support from IAS. This product is now available globally.

Access the one sheet or reach out to an IAS representative today.

The post Improve Brand Suitability with Meta Optimization appeared first on Integral Ad Science.

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

IAS Team — Mon, 10 Feb 2025 13:00:00 +0000

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360

IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed to streamline your advertising efforts and drive superior results.

In addition to our off-the-shelf pre-bid segments, you can now also automatically deploy your post-bid settings in pre-bid with IAS Quality Sync, all in Display & Video 360.

With IAS Quality Sync in Display & Video 360, you can:

Simplify Your Workflow: With Quality Sync in Display & Video 360, you can easily manage all your settings for brand safety and suitability and invalid traffic in one place, reducing the potential for errors that can impact campaign performance.
Reduce Block Rates: Quality Sync helps ensure that your campaigns maintain high quality by automating the alignment of pre- and post-bid settings to significantly lower block rates and enhance the quality of impressions.
Maximize Efficiency: Our single segment ID approach simplifies activation across multiple campaigns and buying platforms, and enables consistency. This not only saves time but also improves overall campaign performance, leading to more effective media spend.

Quality Sync bundles brand safety and suitability, invalid traffic, MFA protection, URL blocklists, keyword blocklist settings, and more to provide comprehensive coverage across your programmatic media investments.

Contact an IAS representative today to learn more about Quality Sync and more available IAS products in Display & Video 360.

The post Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360 appeared first on Integral Ad Science.

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS Team — Fri, 27 Sep 2024 12:00:00 +0000

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV.

The supply-side integration ensures advertisers can access brand safe and suitable inventory across Openx’s global network, and publishers can more accurately identify fraud and IVT.

Through this partnership, IAS and OpenX are:

Ensuring brand safe and suitable content for advertisers throughout the breadth of globally available OpenX inventory
Eliminating blind spots for publishers to proactively detect and report against fraud and IVT at the impression level
Providing advertisers with data enrichment such as attention metrics to deliver additional value through unique inventory packages, custom segments, and more for programmatic direct and PMP deals

“Our partnership with OpenX further demonstrates our commitment to helping publishers maximize yield and grow their audiences, while assuring advertisers that they are investing their spend in brand safe and suitable inventory,” said James Wilhite, VP, Product at Publica by IAS. “IAS is excited to provide our best-in-class measurement solutions across OpenX’s premium publisher inventory.”

“OpenX’s partnership with IAS reflects our focus on driving innovation and providing best-in-class solutions across all digital channels by extending our audience modeling capabilities,” said Gil Sommer, VP of Global Product at OpenX. “Advertisers across our premium supply can remain confident in better outcomes, and publishers can expect to see higher yield and monetization opportunities.”

In February 2024, IAS announced the launch of IAS for Publishers, a new UI for the sell-side that helps publishers maximize yield and grow their audiences. In April 2024, IAS for Publishers was enhanced to enable ad sellers to report on both MFA and Ad Clutter and get insights into the quality of their inventory.

The post IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement appeared first on Integral Ad Science.

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

IAS TEAM — Thu, 26 Sep 2024 12:00:00 +0000

Expanded industry-aligned misinformation reporting for YouTube campaigns

Steering clear of misinformation is key to protecting your brand. That’s why IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation.

With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns across YouTube ad inventory.

With this expanded measurement, you can:

Access expanded third-party transparency: Gain trusted video-level insights into the content adjacent to your advertisements according to industry-aligned definitions, now including misinformation.
Drive results: Analyze if your ads appear next to content identified by IAS as misinformation and make optimizations as needed to drive brand suitability.
Safeguard and scale: Access global reporting with 30+ languages on YouTube for key international events in 2024 and beyond.

Download the one sheet and contact an IAS representative to get started.

The post Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation appeared first on Integral Ad Science.

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

IAS Team — Thu, 12 Sep 2024 12:00:00 +0000

Validate your 3D Immersive media buys with Viewability and Invalid Traffic Measurement

Today, Roblox has more than 77.7 million daily active users and a growing range of Immersive Ads solutions enabling advertisers to reach its community at scale. And with the average Gen Z user spending 2.5 hours a day on Roblox, the appeal to deliver ads in 3D immersive channels has never been greater.

That’s why IAS and Roblox have brought industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement with real users.

With IAS’s industry-leading measurement on Roblox, you get:

First-to-market, global 3D Immersive measurement coverage for a holistic view of your media buys on Roblox
Comprehensive coverage for display and video ad formats across campaign types on mobile web and in-app
Trusted, daily third-party reporting with key metrics such as: Viewability, Time-in-View, % Completed, Invalid Traffic Rate, and more

Verify your media quality to drive superior results on Roblox. Download the one sheet today and reach out to an IAS representative to get started.

The post IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement appeared first on Integral Ad Science.

IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms

IAS Team — Mon, 05 Feb 2024 12:05:00 +0000

Safeguard and scale your media on Facebook and Instagram

IAS launched its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta. With Brand Safety and Suitability Measurement for Meta now available across Meta platforms, you can have confidence that your media is appearing next to content aligned to your brand values and goals.

With Brand Safety and Suitability Measurement for Meta, you get:

AI-driven classification: IAS measures adjacent posts to your campaign using our Multimedia Technology to provide unique insight into video content. It does this through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.
Trust and transparency: Our analysis is aligned to the Global Alliance for Responsible Media (GARM) framework, giving you third-party validation with trusted and transparent industry metrics.
Third-party validation: With IAS’s third-party validation, you can better understand how your Meta Inventory Filters are performing for your campaign goals and optimize as needed.

Access the one sheet now or contact an IAS representative to get started.

The post IAS Brand Safety & Suitability Measurement is Now Available Across Meta Platforms appeared first on Integral Ad Science.

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

IAS Team — Thu, 05 Oct 2023 11:59:00 +0000

Advertise confidently in gaming environments with IAS-accredited Invalid Traffic measurement

Your ad spend is valuable in every environment. When it comes to gaming, rest easy knowing your buys are more transparent than ever before in Frameplay’s gaming ecosystem with industry-leading Invalid Traffic (IVT) measurement from IAS.

Through this integration, marketers can verify that their valuable intrinsic in-game ad placements are seen by real gamers with precise impression counts in a fraud-free environment.

With IAS invalid traffic (IVT) measurement and impression counts in Frameplay’s gaming ecosystem, marketers get:

Global measurement for a holistic view of intrinsic in-game media buys
Trusted, third party reporting with daily reporting in the IAS Signal UI
Comprehensive coverage across formats and environments

Advertise in Frameplay’s network of premium games with confidence that your campaigns are engaging real gamers and driving results. Download the one sheet now to get started.

IAS is all-in on gaming. Learn more about what gamers want from intrinsic in-game ads here and check out IAS’s gaming capabilities on the Insider blog.

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