Insights Archives - Integral Ad Science

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

IAS Team — Wed, 24 Sep 2025 12:00:00 +0000

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt

At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP.

Advertisers can gain access to IAS pre-bid segments for Viewability, Invalid Traffic, Brand Safety, Context Control Avoidance and Targeting, and Quality Sync that empower them to minimize the risk of their campaigns running alongside harmful content, while preserving scale.

IAS’s pre-bid segments for avoidance and targeting optimization provide advertisers with:

Precision Targeting at Scale: IAS’s advanced predictive science analyzes the true context, sentiment, and semantics of web pages, enabling programmatic buyers to maximize their campaign impact and increase ROI.
Increased Efficiency: IAS’s Quality Sync eases campaign management for advertisers – streamlining workflow, reducing block rates, and improving overall media quality across campaigns.
Simplified Workflow: IAS pre-bid segments can be activated immediately to ensure advertisers can achieve optimal media quality results and hit campaign KPIs without having to worry about mid-flight optimization.
Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand-specific needs across desktop, mobile web, and in-app, in more than 50 languages.

Closing the gap between performance and brand equity

IAS’s predictive and real-time data allows advertisers to maintain transparency and quality control for display and video ads across desktop, mobile web, and in-app environments. In addition to IAS’s pre-bid segments, advertisers can pair IAS post-bid blocking and verification to refine strategy and enforcement, to create a comprehensive media quality and performance strategy.

Ready to unlock the full potential of your programmatic campaigns?

Talk to an IAS representative to find out how.

The post Driving Media Efficiency for Mid-Market Advertisers with StackAdapt appeared first on Integral Ad Science.

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

IAS Team — Tue, 16 Sep 2025 12:00:00 +0000

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.

Why This Matters

As carbon emissions legislation rolling out across the globe and brands setting new sustainability goals, understanding the environmental impact of digital advertising has never been more important. Measuring carbon emissions is quickly becoming a core part of media quality — right alongside viewability, fraud prevention, brand safety and suitability, and geographic accuracy.

Now, every impression IAS measures across the open internet will include data on its carbon footprint, helping to make this standard practice for all advertisers and giving them the transparency they need to take meaningful action.

Powered by Good-Loop

Good-Loop, a certified B Corporation on a mission to deliver positive, climate-friendly advertising, has been powering emissions measurement within IAS Signal since 2023. Together, we’ve collaborated with early-adopter advertisers to create emissions benchmarks while also supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard.

Our Commitment

Both IAS and Good-Loop are committed to leading by example. IAS has voluntarily published data with The Climate Registry and is now officially setting SBTi-verified Net Zero emissions targets, joining over 10,000 companies, including Good-Loop, on the publicly verified path to Net Zero.

When it comes to protecting our planet, actions matter. By integrating sustainability into media quality, we’re helping advertisers reduce their carbon footprint — one campaign at a time.

For more information on IAS’s sustainability initiatives, please visit our ESG page.

The post IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers appeared first on Integral Ad Science.

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Team — Thu, 08 May 2025 12:00:00 +0000

Drive performance and suitability on SPN

IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads are shown across SPN.

SPN inventory consists of search-related websites and apps that help advertisers drive reach and conversions across mobile and desktop. With IAS Pre-Screen Brand Safety Solution for SPN, advertisers can automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.

Pre-Screen Brand Safety for SPN gives you:

Trusted Third-Party Control: IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned categories and 4 risk thresholds. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.
Support Across Campaign Types: Utilize IAS’s exclusion lists across all campaign types with SPN inventory, including Search, Standard Shopping, Apps, and Performance Max campaign types, available globally.
Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now SPN.

We’re helping advertisers drive performance and suitability across the Google ecosystem. Access the one sheet and reach out to an IAS representative to get started.

The post Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) appeared first on Integral Ad Science.

Social Optimization for TikTok Now Includes Video Exclusion Lists

IAS Team — Mon, 14 Apr 2025 14:00:00 +0000

Access greater control over brand-suitable ad placements on TikTok

Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your advertising investments on TikTok.

With Social Optimization for TikTok, you get:

Enhanced Customization: Drive further custom suitability on TikTok aligned to the 12 industry-aligned categories with Video Exclusion Lists by avoiding unsuitable content based on your brand-specific needs.
Comprehensive Global Coverage: Pair IAS’s Total Media Quality for TikTok with Social Optimization to ensure a comprehensive global solution for the platform.
Ease of Activation: Seamlessly activate Video Exclusion Lists and access automatically measured and classified impressions from individual campaigns to exclude adjacent content that does not meet your brand preferences. Validate lists are working as intended with Total Media Quality and adjust your suitability strategy as needed.
Frame-by-Frame Analysis: Accurately classify content at scale through frame-by-frame analysis, which is up to 74% more accurate than frame sampling. Frame-by-frame analysis is powered by IAS’s AI-driven Multimedia Technology, combining image, audio, and text signals.

This expansion helps you meet individual brand suitability and contextual requirements while having greater control and confidence in your ad placements on TikTok. Together, IAS optimization and measurement solutions create a closed-loop on TikTok, letting you drive greater media efficiency and ROI.

Access the one sheet now and reach out to an IAS representative to get started.

The post Social Optimization for TikTok Now Includes Video Exclusion Lists appeared first on Integral Ad Science.

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

IAS Team — Wed, 05 Mar 2025 12:58:12 +0000

The Scheme

The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads. Vapor exploits unsuspecting users and ad networks on a massive scale, representing a highly organized and pervasive ad fraud scheme.

Threat Lab has identified over 180 app IDs since early 2024 as part of the Vapor scheme, collectively amassing over 56 million downloads and generating over 200 million bid requests daily, with no real functionality delivered to users.

The Takedown

The IAS Threat Lab has actively worked to disrupt this fraudulent operation, collaborating with industry partners to minimize its impact. As a result of our findings, Google has removed all identified apps from the Play Store. Google Play Protect will warn users and automatically disable these apps, even when they originate from sources outside of Google Play.

We continue to monitor the Vapor operation as threat actors adapt their tactics and as new apps are added to the scheme.

Download the full report to access comprehensive insights on the Vapor scheme, including app design and timeline of events.

IAS partners are safeguarded against the impact of the Vapor threat through our fraud pre-bid avoidance solution available within their DSPs. Our advanced machine learning models power our fraud segments to ensure DSPs do not bid on impressions that originate from these apps. Explore our ad fraud solutions to learn more.

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Improve Brand Suitability with Meta Optimization

IAS Team — Thu, 13 Feb 2025 17:00:04 +0000

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement.

With IAS’s First-to-Market Content Block Lists, you get:

Pre-screened Lists: Content Blocks Lists, powered by advanced machine learning, are available to activate before impressions are placed to support the delivery of brand suitable ad placements.
Custom, Dynamic Control: Create custom Content Block Lists based on 12 industry-aligned standards and 9 contextual suitability categories. Plus with an hourly refresh of content, the lists keep up with the pace of content creation to ensure brand suitability at scale.
Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for accurate classification.
Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
End-to-end Campaign Support: Pair Content Block Lists with Total Media Quality for Meta across 34 languages on Facebook and Instagram Feed and Reels to scale the brand suitability of your digital media investments.

Improve brand suitability and scale across Facebook and Instagram Feed and Reels with end-to-end campaign support from IAS. This product is now available globally.

Access the one sheet or reach out to an IAS representative today.

The post Improve Brand Suitability with Meta Optimization appeared first on Integral Ad Science.

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

IAS Team — Mon, 10 Feb 2025 13:00:00 +0000

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360

IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed to streamline your advertising efforts and drive superior results.

In addition to our off-the-shelf pre-bid segments, you can now also automatically deploy your post-bid settings in pre-bid with IAS Quality Sync, all in Display & Video 360.

With IAS Quality Sync in Display & Video 360, you can:

Simplify Your Workflow: With Quality Sync in Display & Video 360, you can easily manage all your settings for brand safety and suitability and invalid traffic in one place, reducing the potential for errors that can impact campaign performance.
Reduce Block Rates: Quality Sync helps ensure that your campaigns maintain high quality by automating the alignment of pre- and post-bid settings to significantly lower block rates and enhance the quality of impressions.
Maximize Efficiency: Our single segment ID approach simplifies activation across multiple campaigns and buying platforms, and enables consistency. This not only saves time but also improves overall campaign performance, leading to more effective media spend.

Quality Sync bundles brand safety and suitability, invalid traffic, MFA protection, URL blocklists, keyword blocklist settings, and more to provide comprehensive coverage across your programmatic media investments.

Contact an IAS representative today to learn more about Quality Sync and more available IAS products in Display & Video 360.

The post Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360 appeared first on Integral Ad Science.

What are Retail Media Networks? A Comprehensive Overview

IAS Team — Thu, 17 Oct 2024 11:00:00 +0000

Your guide to retail media networks

As online shopping continues to surge in popularity among consumers, retail media is becoming a go-to strategy for brands. Activating campaigns through retail media partners allows brands to leverage retailers’ first-party customer data for audience targeting. Further, if the retailer has a large digital presence, they can also help execute the campaign on their own retail platform.

Retail media networks are rapidly gaining momentum in the advertising industry, playing a critical role in the expansion of programmatic advertising. However, many marketers are still unfamiliar with how these networks operate and the nuances of buying media in this evolving space.

This article will provide you with a foundational understanding of retail media networks, their significance, and how they can drive growth for your business.

What is a retail media network?

A retail media network (RMN) is a digital advertising framework that includes a variety of channels—such as websites and apps—offered by a retail company to third-party brands for advertising purposes. By purchasing ad space on these networks, brands of all sizes can enhance their digital marketing strategies and reach consumers more effectively because they can access the retailer’s first-party customer data for better targeting.

The retail media sector is experiencing significant growth. As online shopping continues to rise in popularity, retailers are leveraging their digital platforms as valuable tools for brands to connect with and engage shoppers. This approach not only allows marketers to reach more relevant audiences, but also provides brands with insights into consumer behavior and shopping patterns, helping them optimize their retail marketing efforts.

As e-commerce spending continues to climb, investment in retail media network advertising is skyrocketing—with no signs of slowing down. In fact, retail media has become the fastest-growing segment in the advertising industry and is projected to reach $8.32 billion by 2027, accounting for 16% of total digital ad revenue.

How do retail media networks work?

Retail media networks allow brands to purchase ad space across a retailer’s digital channels. These channels can include the retailer’s website, mobile app, or even third-party platforms that partner with the retailer to expand the ad inventory (such as social, CTV, and even DOOH).

This setup is akin to in-store advertising but in a digital format—think of it as the online equivalent of placing a product at eye level on a store shelf.

For example, a retailer might offer ad space on its homepage, category pages, or product detail pages. Brands can use this space to showcase their products to shoppers already interested in similar items. This targeted approach increases the relevance of the ads while preserving—and even improving—the shopping experience for consumers.

The benefits of retail media networks

The benefits of retail media networks are extensive, offering significant value to retailers, brands, and consumers.

Monetization for Retailers: Retail media networks provide retailers with a new revenue stream. Retailers can generate additional income by selling ad space on their digital platforms while offering brands a valuable advertising opportunity.
Targeted Advertising for Brands: Brands benefit from access to first-party data, allowing them to create highly targeted campaigns. This data-driven approach ensures that ads are shown to consumers most likely interested in the product, increasing the chances of conversion.
Enhanced Consumer Experience: For consumers, the ads they see on retail media networks are often more relevant to their shopping journey. This relevance makes the ads feel less intrusive and more like helpful suggestions, improving the shopping experience.
Measurable ROI: Retail media networks may offer analytics along with third-party reporting, enabling brands to track the performance of their ads in real-time. This transparency allows for continuous optimization, ensuring that ad spend is used effectively.

How IAS helps you run with confidence on retail media networks

While retail media networks offer significant benefits, their success hinges on several critical factors, including brand safety, ad viewability, and the ability to capture consumer attention. This is where Integral Ad Science (IAS) comes into play.

IAS empowers brands to drive powerful performance on retail media networks through transparency, consistent measurement, and actionable insights. With IAS’s measurement and optimization solutions for retail media networks, you can validate your campaigns and optimize them in near real-time to ensure superior results.

We provide comprehensive coverage for both on-site and off-site retail media campaigns, ensuring your ads meet the highest standards of quality and safety. Through optimization, IAS helps you target brand-safe, viewable, and non-fraudulent impressions, with solutions tailored to your DSP.

For measurement, IAS delivers insights on Viewability, Invalid Traffic (IVT), and Brand Safety, enabling you to validate campaign performance. Whether on platforms like Amazon, Walmart, eBay, or Criteo, IAS partners with top retail media networks to ensure consistent, trusted measurement across all your advertising efforts.

IAS’s reporting shares actionable data for retail media networks to bring a holistic approach to your retail media buys with other channels, all within the IAS Signal platform. This consistent measurement across platforms enables more informed decisions, helping brands reach real users, drive better engagement, and optimize for performance.

The future of retail media networks

The future of retail media networks looks promising, with more retailers recognizing the value of leveraging their digital platforms for advertising. As these networks continue to grow, so will the opportunities for brands to connect with consumers in meaningful ways.

With the help of IAS, advertisers can leverage the expansive reach of retail media networks while ensuring viewable, brand safe, and optimized ad placements, leading to superior campaign results in the rapidly expanding retail media sector.

Get in touch today to learn how IAS can help you take the lead in retail media networks.

The post What are Retail Media Networks? A Comprehensive Overview appeared first on Integral Ad Science.

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS Team — Fri, 27 Sep 2024 12:00:00 +0000

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV.

The supply-side integration ensures advertisers can access brand safe and suitable inventory across Openx’s global network, and publishers can more accurately identify fraud and IVT.

Through this partnership, IAS and OpenX are:

Ensuring brand safe and suitable content for advertisers throughout the breadth of globally available OpenX inventory
Eliminating blind spots for publishers to proactively detect and report against fraud and IVT at the impression level
Providing advertisers with data enrichment such as attention metrics to deliver additional value through unique inventory packages, custom segments, and more for programmatic direct and PMP deals

“Our partnership with OpenX further demonstrates our commitment to helping publishers maximize yield and grow their audiences, while assuring advertisers that they are investing their spend in brand safe and suitable inventory,” said James Wilhite, VP, Product at Publica by IAS. “IAS is excited to provide our best-in-class measurement solutions across OpenX’s premium publisher inventory.”

“OpenX’s partnership with IAS reflects our focus on driving innovation and providing best-in-class solutions across all digital channels by extending our audience modeling capabilities,” said Gil Sommer, VP of Global Product at OpenX. “Advertisers across our premium supply can remain confident in better outcomes, and publishers can expect to see higher yield and monetization opportunities.”

In February 2024, IAS announced the launch of IAS for Publishers, a new UI for the sell-side that helps publishers maximize yield and grow their audiences. In April 2024, IAS for Publishers was enhanced to enable ad sellers to report on both MFA and Ad Clutter and get insights into the quality of their inventory.

The post IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement appeared first on Integral Ad Science.

Total Media Quality for YouTube Now Includes IAS’s Brand Safety and Suitability Measurement for Misinformation

IAS TEAM — Thu, 26 Sep 2024 12:00:00 +0000

Expanded industry-aligned misinformation reporting for YouTube campaigns

Steering clear of misinformation is key to protecting your brand. That’s why IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation.

With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns across YouTube ad inventory.

With this expanded measurement, you can:

Access expanded third-party transparency: Gain trusted video-level insights into the content adjacent to your advertisements according to industry-aligned definitions, now including misinformation.
Drive results: Analyze if your ads appear next to content identified by IAS as misinformation and make optimizations as needed to drive brand suitability.
Safeguard and scale: Access global reporting with 30+ languages on YouTube for key international events in 2024 and beyond.

Download the one sheet and contact an IAS representative to get started.

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