Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people.

Ogury aimed to get insights/deepest knowledge of their clients media quality strategy against specific ad placements across platforms and formats. Additionally, in hands with IAS, Ogury is dedicated drive better results for their clients across their KPIs: 

• Viewability
• Brand Protection 
• Invalid Traffic (IVT)

Founded in 2014, Ogury is now one of the world leaders in digital advertising. By focusing on respecting user data from the outset, it has anticipated market developments and enjoyed dazzling growth.

Download the case study today to better understand the relationship between performance, context and Quality Attention^TM

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OMD Turkey drives innovation through constantly exploring new solutions for their clients such as Renault. In this case, OMD Turkey was challenged to drive awareness, quality traffic, and new users to Renault’s website, without the use of third-party audience targeting, all during the busy automotive period of Q4.

Read the case study to explore how IAS Context Control helped Renault to drive campaign efficiency.

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As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused on bottom of the funnel tactics.

Ahead of the depreciation of cookies, Dentsu was looking to find ways to deliver ROI for the advertiser without the use of 3rd party data. They want to know if contextual targeting can be a viable alternative.

Download our latest case study and learn how contextual targeting can drive performance.

The post Dentsu is Future-Proofing for a Cookieless World appeared first on Integral Ad Science.

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting.

Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely to their ultimate goals, from brand lift to footfall, from lead generation to sales. This means they need to stay ahead of the curve and leverage the best technology in market to drive results.

Xaxis Taiwan needed to raise brand awareness and drive website traffic as possible for a major fashion retailer within a short span of 8 days. With the impending deprecation of cookies, they proactively explored potential alternatives to audience targeting.

Download our case study to learn more about how IAS Context Control helped Xaxis achieve success.

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The IAS Automated Tag with Google made it possible for OMG HK to cut tag wrapping from five minutes to one minute to wrap tags and get a campaign live for IKEA. Additionally, it also helped to bulk edit the placements from ‘Monitoring’ to ‘Blocking’ and vice versa, thereby streamlining the process and driving operational efficiencies. 

Download our case study to learn more about how IAS’s Automated Tag with Google helped OMG Hong Kong achieve success for IKEA.

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Due to the COVID-19 pandemic, they had to shift their focus to purely digital activation, including bringing their Open Houses to a virtual environment. Matterkind was tasked to drive awareness & quality traffic to these Virtual Open Houses.

With IAS Context Control Targeting, Matterkind was able to target contextually relevant content without the use of 3rd party cookies. This helped increase the advertiser’s awareness and consideration through:

• Accurate classification at scale of content
• Deeper classification of content through sentiment and emotion detection
• Back to School – Elementary and High School and Starting a Family Audience Proxy Segments

Download the case study to learn more.

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Total Visibility is the first and only solution to provide radical financial transparency throughout the programmatic supply path. With Total Visibility, advertisers can see, to the cent, where their money is going and how much of it is being wasted by fraud, unsafe brand environments, & unviewable inventory.  As a result,  advertisers can optimize in near real-time so that they can get the most out of their budget.

With Total Visibility, Harmelin was able to see exactly where the advertiser’s money was going and optimize immediately. Download the case study to learn more. 

ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin Media has 38 years specializing in the strategic media and data-informed solutions that help their clients navigate a rapidly changing media landscape across digital and traditional channels. The firm has grown to more than $800 million in billings and 255 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Facebook Marketing Preferred Partner and a proud member of the ANA. For more information, visit www.Harmelin.com, or connect with us on Twitter , Facebook and LinkedIn.

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Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

As a result of the test, Bench Media found that by using IAS’s Context Control solutions, they saw improvements in key metrics such as CPM, CTR, CPC, and video completion rate. Some key highlights include:

• 36% decrease in Cost Per Click
• 21% increase in Click-Through Rate

Download the toolkit to view the full case study and to learn more about our Contextual Targeting solution.

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Through this partnership, OMD New Zealand achieved the following results for two of their largest customers during the busy retail period of Q4:

1. Decreased tag wrapping time by half. The tag wrapping time reduced from 5 min to 2.5 min- down 50%. The OMD operations team saved 32 hours in Q4

2. Increased ROI by mitigating unsafe/ IVT inventory: For every $1 spent on IAS Firewall, OMD NZ saved $98 on unsafe/ IVT inventory

3. Reinvested media savings. OMD New Zealand was able to reinvest the budget from 1.3 million unsafe/IVT impressions.

Download our case study to learn more about how IAS’s Automated Tag with Google helped OMD New Zealand cut tag wrapping time in half for two of their largest customers.

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Given this strong performance, visibility into the effectiveness of a brand’s spend on social platforms is crucial. Marketers are under increased pressure to ensure their budgets are working hard and measurement is the key to understanding advertising effectiveness on social platforms.

In a primarily mobile scrolling environment it can be challenging for brands to capture consumer attention as consumers engage differently with social content, but viewability standards are the same across the industry regardless of environment. 

Starcom partnered with IAS to get visibility into how effectively their media is being spent on Facebook. The agency ran a number of different tests within Facebook to see the impact of campaign objectives, optimisation methods, buy types, and placements on viewability performance in the IAS dashboard.

By using IAS data, Starcom UK’s social team adjusted their media buying strategy to meet viewability requirements for the client and deliver strong performance on Facebook.

Download the case study to learn how Starcom used IAS data to meet viewability requirements for the client and deliver strong performance on Facebook.

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