Author at Integral Ad Science The Hidden Cost of MFA Webinar Wed, 28 May 2025 15:19:11 +0000 en-gb hourly 1 https://wordpress.org/?v=6.8.3 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Author at Integral Ad Science 32 32 Unlocking the impact of quality inventory with IAS & Ogury https://integralads.com/uk/insider/unlocking-the-quality-of-quality-inventory-with-ias-ogury/ Wed, 21 May 2025 15:15:29 +0000 https://integralads.com/?p=342201 Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...

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]]> Discover the relationship between performance, context, and Quality AttentionTM

Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people.

Ogury aimed to get insights/deepest knowledge of their clients media quality strategy against specific ad placements across platforms and formats. Additionally, in hands with IAS, Ogury is dedicated drive better results for their clients across their KPIs: 

  • Viewability
  • Brand Protection 
  • Invalid Traffic (IVT)

Founded in 2014, Ogury is now one of the world leaders in digital advertising. By focusing on respecting user data from the outset, it has anticipated market developments and enjoyed dazzling growth.

Download the case study today to better understand the relationship between performance, context and Quality AttentionTM

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