Proprietary Platforms Archives - Integral Ad Science

Power Stronger Performance on Social

IAS Team — Mon, 15 Sep 2025 12:00:00 +0000

Learn how top advertisers are maximizing performance on social this holiday season

Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is constantly shifting. Virality, user-generated content, and platform-specific trends can change the tone of a feed in minutes — and during the holidays, the pace of change accelerates even more.

In our latest white paper, we explore how Social Optimization is helping global advertisers make their holiday campaigns more efficient, more effective, and more aligned with brand strategy. You’ll find out how top brands are taking charge of their social campaigns this holiday season with real-time suitability controls, seeing results like:

3x ROI on social media campaigns for a global telecommunications brand
48% decrease in wasted ad spend, enabling a leading insurance brand to reinvest back into suitable media
65% reduction in brand suitability fail rates, increasing performance and decreasing waste for a major retail brand

Marketers no longer have to compromise between safety and scale. Maximize your social investment and see better results during the holidays — and beyond.

Download the full white paper to find out how.

The post Power Stronger Performance on Social appeared first on Integral Ad Science.

Social Optimization for TikTok Now Includes Video Exclusion Lists

IAS Team — Mon, 14 Apr 2025 14:00:00 +0000

Access greater control over brand-suitable ad placements on TikTok

Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your advertising investments on TikTok.

With Social Optimization for TikTok, you get:

Enhanced Customization: Drive further custom suitability on TikTok aligned to the 12 industry-aligned categories with Video Exclusion Lists by avoiding unsuitable content based on your brand-specific needs.
Comprehensive Global Coverage: Pair IAS’s Total Media Quality for TikTok with Social Optimization to ensure a comprehensive global solution for the platform.
Ease of Activation: Seamlessly activate Video Exclusion Lists and access automatically measured and classified impressions from individual campaigns to exclude adjacent content that does not meet your brand preferences. Validate lists are working as intended with Total Media Quality and adjust your suitability strategy as needed.
Frame-by-Frame Analysis: Accurately classify content at scale through frame-by-frame analysis, which is up to 74% more accurate than frame sampling. Frame-by-frame analysis is powered by IAS’s AI-driven Multimedia Technology, combining image, audio, and text signals.

This expansion helps you meet individual brand suitability and contextual requirements while having greater control and confidence in your ad placements on TikTok. Together, IAS optimization and measurement solutions create a closed-loop on TikTok, letting you drive greater media efficiency and ROI.

Access the one sheet now and reach out to an IAS representative to get started.

The post Social Optimization for TikTok Now Includes Video Exclusion Lists appeared first on Integral Ad Science.

Improve Brand Suitability with Meta Optimization

IAS Team — Thu, 13 Feb 2025 17:00:04 +0000

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement.

With IAS’s First-to-Market Content Block Lists, you get:

Pre-screened Lists: Content Blocks Lists, powered by advanced machine learning, are available to activate before impressions are placed to support the delivery of brand suitable ad placements.
Custom, Dynamic Control: Create custom Content Block Lists based on 12 industry-aligned standards and 9 contextual suitability categories. Plus with an hourly refresh of content, the lists keep up with the pace of content creation to ensure brand suitability at scale.
Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for accurate classification.
Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
End-to-end Campaign Support: Pair Content Block Lists with Total Media Quality for Meta across 34 languages on Facebook and Instagram Feed and Reels to scale the brand suitability of your digital media investments.

Improve brand suitability and scale across Facebook and Instagram Feed and Reels with end-to-end campaign support from IAS. This product is now available globally.

Access the one sheet or reach out to an IAS representative today.

The post Improve Brand Suitability with Meta Optimization appeared first on Integral Ad Science.

3 Ways to Keep Your Brand Safe on Social Media

IAS Team — Thu, 24 Oct 2024 11:00:00 +0000

How to maximize impact while ensuring brand integrity in social media advertising

Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to reach consumers where they spend a significant portion of their time.

The numbers speak for themselves: nearly 9-in-10 consumers have engaged with an ad on social media within the past year. This level of interaction highlights the immense potential for brands to not only reach their target audience but also to drive engagement and conversions through carefully crafted campaigns. Social media platforms also provide the unique ability to create personalized and dynamic ad experiences, allowing brands to tailor their messaging to specific consumer segments, leading to better business results.

The social media struggle

While social media platforms offer unparalleled access to a vast audience, they also present significant hurdles. The dynamic and often unpredictable nature of social media, especially during sensitive periods like election seasons, can make it difficult for advertisers to maintain control over where and how their ads are displayed.

The rise of misinformation and AI-generated content adds another layer of complexity, making it harder for advertisers to ensure that their messages are seen in a suitable, trustworthy context. In fact, consumers say misinformation is the number one type of questionable content that consumers want to avoid on their social media feeds, with AI-generated content coming in at number three. So not only can adjacency to misinformation and AI-generated content hurt a brand’s credibility, consumers also simply don’t want to come across that content.

These challenges mean that advertisers must be more vigilant than ever, carefully managing their campaigns to avoid potential pitfalls that could harm their brand. Ensuring that ads appear in brand-safe and suitable environments is no longer just an option — it’s a necessity in a landscape where consumer trust can be easily undermined by misleading or controversial content.

Why brand safety and suitability matter more than ever

Brand safety and suitability go far beyond merely avoiding inappropriate content. It’s about ensuring that your brand’s message is consistently delivered in a context that aligns with your values and resonates positively with your audience.

The stakes are high—35% of consumers hold brands responsible for ads appearing near unsafe content, underscoring the importance of careful placement. Additionally, 82% of consumers have encountered questionable content in their social media feeds that they’d prefer to avoid, highlighting the growing challenge of maintaining a safe and trustworthy brand presence online. As the volume of unsafe content on social media continues to increase, the responsibility on brands to prioritize safety will only intensify.

Failure to do so can lead to decreased consumer trust and a negative impact on your bottom line, making brand safety an essential component of any successful digital marketing strategy.

3 steps to keep your brand safe on social

1. Employ advanced AI-powered prevention solutions

Advanced AI brand safety and suitability tools are essential in the fight against misinformation and harmful content on social media. These solutions can analyze vast amounts of data in real-time, detecting and flagging content that could pose a risk to brand reputation. It’s important for advertisers to rely on the most granular brand safety and suitability technology powered by AI that can measure social media content frame-by-frame and aligned to the industry-standard 12th category for misinformation.

By integrating AI-driven brand safety and suitability tools into your strategy, you can automate the identification of unsafe content, allowing you to act swiftly and decisively before any damage is done. This proactive approach not only protects your brand but also ensures that your advertising dollars are spent in environments that won’t hurt brand performance.

2. Reallocate ad spend for optimal impact on social media

Regularly evaluating your ad spend is essential to ensure that your investments are yielding the desired results. This involves more than just monitoring basic metrics like impressions and clicks; it requires a deep dive into viewability, invalid traffic, brand safety, and brand suitability metrics.

By analyzing these factors, you can identify areas where your ads are performing well and areas that may need adjustment. For instance, if a particular platform or channel shows high levels of invalid traffic or low viewability, it may be wise to reallocate your budget to more effective environments. This not only maximizes the return on your investment but also reinforces your commitment to maintaining a safe and suitable brand presence on social media.

3. Leverage measurement and optimization platforms for custom insights

Ensuring that your ads appear in contexts that are both relevant and safe is a key component of maintaining brand integrity on social media. Measurement and optimization partners like IAS can offer in-depth analysis of ad placements, including insight on viewability, invalid traffic, and brand safety, helping you understand where your ads are appearing and how effective they may be to your intended audience. Going a step further, trusted measurement and optimization partners have the ability to provide custom brand suitability metrics and graphs tailored to your brand that allow you to take action more effectively.

Third-party measurement and optimization partners go beyond social media to help you navigate the complexities of other advertising channels, including emerging media formats like gaming, retail media, digital audio, and more, providing guidance on how to maintain brand safety and suitability across campaigns.

Safeguard and scale on social with IAS

Not all social media ads are created equal. IAS’s latest research into brand safety on social media, “The State of Social,” provides invaluable insights into how consumers’ perceptions of and interactions with brands are influenced by the content surrounding ads on social media. Understanding these preferences allows advertisers to craft campaigns that align with consumer expectations, increasing the likelihood of superior advertising results.

The conversation around social media’s influence is more critical than ever. Its ability to shape consumer perceptions, rapidly spread information, and provide unique advertising opportunities makes it an indispensable tool for modern marketers. As social media platforms continue to evolve, understanding and leveraging these changes will be essential to driving successful campaigns.

Download The State of Social to discover:

How misinformation and AI-generated content on social feeds impact ad performance
What kinds of ads consumers are interacting with on social media
What types of ad adjacencies drive purchase intent and brand awareness

The post 3 Ways to Keep Your Brand Safe on Social Media appeared first on Integral Ad Science.

Improve Brand Suitability with Meta Optimisation

IAS Team — Thu, 10 Oct 2024 13:35:06 +0000

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimisation, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimisation and measurement.

With IAS’s First-to-Market Content Block Lists, you get:

Pre-screened Lists: Content Blocks Lists, powered by advanced machine learning, are available to activate before impressions are placed to support the delivery of brand suitable ad placements.
Custom, Dynamic Control: Create custom Content Block Lists based on industry-aligned standards with contextual suitability categories coming soon. Plus with an hourly refresh of content, the lists keep up with the pace of content creation to ensure brand suitability.
Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for accurate classification.
Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
End-to-end Campaign Support: Pair Content Block Lists with Total Media Quality for Meta across 28 languages on Facebook and Instagram Feed and Reels to scale the brand suitability of your digital media investments.

Improve brand suitability and scale across Facebook and Instagram Feed and Reels with end-to-end campaign support from IAS. This product is now available to IAS customers. Access the one sheet or reach out to an IAS representative today.

The post Improve Brand Suitability with Meta Optimisation appeared first on Integral Ad Science.

Safeguard & Scale Your Business Across Snap

IAS Team — Mon, 17 Jun 2024 13:05:52 +0000

AI-driven Brand Safety & Suitability measurement is now available on Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap. With Total Media Quality for Snap, you get Viewability, Invalid Traffic, and Brand Safety and Suitability measurement to ensure your media is appearing next to content that truly aligns with your brand’s goals and objectives.

In addition, we’re also expanding coverage of Viewability and Invalid Traffic measurement to AR Lenses and Filter, as well as Discover Feed Story Ads Tiles on Snap.

With Total Media Quality for Snap, you get:

Transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework and inclusive of Misinformation
Best-in-class Multimedia technology that utilizes AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on Snap at scale
Holistic global coverage with 90+ languages supported across video and display campaigns

Protect your brand to safeguard and scale on Snap. Access the one sheet and reach out to an IAS representative to get started.

The post Safeguard & Scale Your Business Across Snap appeared first on Integral Ad Science.

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

IAS Team — Mon, 17 Jun 2024 04:00:00 +0000

IAS Expands Brand Safety and Suitability Measurement for YouTube

Performance Max is Google’s latest campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who adopt into Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS, even when they’re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October – November 2023.)

Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google and YouTube’s visual surfaces, powered by Google AI. (Source: Google Data, July 2023.)

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

With this industry-leading product, IAS provides you with:

Valuable third-party verification that your ads running on Performance Max and Demand Gen appear alongside brand-safe and suitable content, aligned to the GARM framework*
Ability to accurately analyze brand suitability trends to make data-driven decisions
Comprehensive verification of YouTube content in over 30 languages

Performance Max helps you find more converting customers with a single, consolidated campaign. Through Performance Max, you don’t have to manage multiple campaigns to reach your goals — instead, you can promote across the Google Network in a single campaign.

Get the most actionable data to maximize your brand safety and suitability reporting for Performance Max and Demand Gen campaigns with Total Media Quality for YouTube.

To get started, simply follow your standard IAS campaign set up. Download the one sheet to learn more.

*Note: IAS Brand Safety & Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream & Shorts inventory for Demand Gen.

The post IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns appeared first on Integral Ad Science.