Our Partners Archives - Integral Ad Science

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

IAS Team — Tue, 04 Nov 2025 12:30:00 +0000

We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.

With the addition of Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps in the Chat Feed, IAS now provides comprehensive coverage across all Snapchat ad formats on any device.

More Transparency for Sponsored Snaps

Everyday 69 million people use Snapchat to create, share, and enjoy visual content. Sponsored Snaps allows advertisers to send Snaps directly to an audience and appear in Snapchat’s most popular tab: the Chat Feed.

Now, advertisers can measure how those Sponsored Snaps perform with the same transparency available across other Snapchat ad formats. The addition of IAS measurement ensures brands can better understand ad quality, engagement, and the integrity of impressions in this high-traffic environment.

IAS’s Total Media Quality for Snap provides advertisers with:

Comprehensive Measurement: Access Viewability, Invalid Traffic, Brand Safety and Suitability Measurement for available placements within IAS Signal
Brand Protection: Validate that media is appearing next to content aligned to brand goals and access fully customizable reports to help you understand the comprehensive brand suitability performance for a given campaign
Transparency: Gain insights into how ads are engaging audiences and reaching real users with metrics such as Time-in-View, Invalid Traffic rates, and more
Measure Every Second: Only IAS uses industry-leading frame-by-frame Multimedia Classification technology to classify content — combining image, audio, and text signals
Global reach: Engage in all Snapchat supported languages across Sponsored Snaps, Single Image or Video Ads, Story Ads, Collection Ads, Commercials, AR Lenses, and AR Filters

A Long-Standing Commitment to Media Quality

The expanded partnership builds on seven years of collaboration between IAS and Snap. Since 2018, IAS has provided advertisers with Viewability and IVT measurement on Snapchat, later adding Brand Safety and Suitability capabilities in 2024. Earlier this year, IAS also announced a first-to-market attention measurement partnership with Snap and Lumen Research — continuing to push innovation in how advertisers understand and optimize campaign performance.

Reach out to an IAS representative to learn more.

The post IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps appeared first on Integral Ad Science.

TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers

IAS Team — Tue, 28 Oct 2025 18:00:00 +0000

IAS expands partnership with TikTok to deliver trusted transparency and brand protection for advertisers

IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.

Pangle reaches more than 380,000 apps worldwide and connects with 2.9 billion daily active users through app traffic. With this latest integration, advertisers can pair IAS’s AI-driven Total Media Quality (TMQ) for TikTok post-bid measurement with IAS Post-Bid Measurement for TikTok Pangle, unlocking incremental reach and deeper transparency across a vast network of mobile apps.

Strengthening trust and transparency for global advertisers

This collaboration expands on IAS’s existing Social Optimization suite for TikTok, empowering advertisers to measure and optimize campaigns across diverse environments with confidence.

Through IAS Post-Bid Measurement for TikTok Pangle, advertisers gain:

Expanded Total Media Quality coverage: Viewability, Invalid Traffic (IVT), and Brand Safety Measurement across TikTok Pangle, in addition to TMQ for TikTok with coverage including TikTok’s For You Feed, Profile Feed, Following Feed, Search Feed, For You Feed and TikTok Lite (in supported markets).
Global reach: IAS supports TikTok Pangle advertising inventory spanning across 380,000 apps that reach audiences in the APAC, EMEA, and LATAM regions.
Trusted, third-party measurement: Verification that ads running on TikTok Pangle appear alongside brand-safe mobile apps, adhering to industry standards.

Building on a growing TikTok partnership

IAS and TikTok’s collaboration dates back to 2021 with the launch of a pre-bid optimization product, followed by the 2025 expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. This latest milestone demonstrates IAS’s continued commitment to providing end-to-end media quality measurement across the world’s most engaging social and in-app environments.

As the digital ecosystem evolves, IAS remains focused on delivering actionable insights that help advertisers optimize performance, protect brand reputation, and maximize ROI across every screen and platform.

Reach out to an IAS representative today to learn more.

The post TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers appeared first on Integral Ad Science.

IAS Expands Brand Safety & Suitability Measurement to Threads

IAS Team — Thu, 16 Oct 2025 13:00:00 +0000

Safeguard your campaigns on Threads with advanced content classification at scale

IAS is expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads. Advertisers can now validate their media placements on Threads feed with confidence—ensuring campaigns appear alongside content that aligns with brand values.

With this launch, advertisers gain access to the same trusted measurement already available across Facebook and Instagram Feed and Reels. Powered by IAS’s best-in-class Multimedia Technology, which uses image, audio, and text signals to evaluate content at scale, Total Media Quality for Meta helps safeguard brand reputation in real time.

With IAS’s Brand Safety and Suitability Measurement for Meta’s Threads, you get:

Third-party validation to ensure safe, suitable content adjacency on Threads feed
Comprehensive Suitability with insights across key categories and risk levels
AI-powered frame-by-frame analysis using best-in-class Multimedia Technology
Content-level reporting with custom suitability within the IAS Signal UI
Global scale with coverage across 34 supported languages

This expansion reinforces IAS’s commitment to helping brands safeguard and scale across Meta platforms with transparency and control.

Ready to explore Threads measurement? Learn how IAS can help you protect your brand and optimize performance.

The post IAS Expands Brand Safety & Suitability Measurement to Threads appeared first on Integral Ad Science.

Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership

IAS Team — Tue, 30 Sep 2025 12:00:00 +0000

Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung TV Plus viewers enjoy a seamless experience.

A partnership built on scale and innovation

The combination of Samsung Ads’ massive audience and Publica’s purpose-built CTV technology creates a powerful foundation for the next era of streaming. Advertisers gain transparent, performance-driven access to premium inventory, while viewers enjoy free, high-quality content with ad experiences that feel natural and unobtrusive.

By extending their exclusive global partnership, which began in 2022, Publica and Samsung Ads are proving that premium, ad-supported streaming can deliver for publishers, advertisers, and audiences alike.

Powering better ad experiences

Audiences expect CTV to feel as smooth as traditional television, even as the underlying infrastructure is powered by programmatic technology. Through this renewed partnership, Publica helps Samsung Ads meet this expectation through a set of advanced tools that deliver polished, linear-like ad breaks without sacrificing performance.

Advanced ad serving: Granular controls enable precise targeting and optimization so each ad break feels natural while delivering the precision of digital.
Smart ad pod decisioning: Slot-level targeting allows for first-pod placement or category exclusivity, helping advertisers maximize impact and manage frequency.
Unified auctions: All demand sources compete in a single, transparent auction that drives revenue and ensures fair access for buyers.
Server-side ad insertion (SSAI): Tiering, deduplication, and competitive separation keep ads relevant while maintaining a smooth viewing experience.

These capabilities allow Samsung Ads to balance the needs of advertisers with the expectations of viewers—an essential factor in the continued growth of Samsung TV Plus.

Expanding opportunities for advertisers

For advertisers, the partnership means more than just access to inventory. With Publica’s unified auction and advanced pod construction technology, buyers can plan campaigns with greater confidence and flexibility.

Programmatic access to Samsung TV Plus inventory allows marketers to extend their reach across a diverse mix of live channels and on-demand content, all while maintaining control over frequency and placement. The result is a premium environment where brands can scale campaigns and achieve measurable outcomes.

Setting the stage for the future of CTV

The renewal signals a continued focus on innovation in a fast-evolving marketplace. As streaming adoption accelerates and new ad formats emerge, Samsung Ads and Publica are committed to delivering the tools, data, and flexibility that advertisers need to connect with audiences across the globe.

For more information, please read the press release.

The post Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership appeared first on Integral Ad Science.

Driving Media Efficiency for Mid-Market Advertisers with StackAdapt

IAS Team — Wed, 24 Sep 2025 12:00:00 +0000

Launch programmatic campaigns with greater confidence and accuracy in StackAdapt

At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP.

Advertisers can gain access to IAS pre-bid segments for Viewability, Invalid Traffic, Brand Safety, Context Control Avoidance and Targeting, and Quality Sync that empower them to minimize the risk of their campaigns running alongside harmful content, while preserving scale.

IAS’s pre-bid segments for avoidance and targeting optimization provide advertisers with:

Precision Targeting at Scale: IAS’s advanced predictive science analyzes the true context, sentiment, and semantics of web pages, enabling programmatic buyers to maximize their campaign impact and increase ROI.
Increased Efficiency: IAS’s Quality Sync eases campaign management for advertisers – streamlining workflow, reducing block rates, and improving overall media quality across campaigns.
Simplified Workflow: IAS pre-bid segments can be activated immediately to ensure advertisers can achieve optimal media quality results and hit campaign KPIs without having to worry about mid-flight optimization.
Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand-specific needs across desktop, mobile web, and in-app, in more than 50 languages.

Closing the gap between performance and brand equity

IAS’s predictive and real-time data allows advertisers to maintain transparency and quality control for display and video ads across desktop, mobile web, and in-app environments. In addition to IAS’s pre-bid segments, advertisers can pair IAS post-bid blocking and verification to refine strategy and enforcement, to create a comprehensive media quality and performance strategy.

Ready to unlock the full potential of your programmatic campaigns?

Talk to an IAS representative to find out how.

The post Driving Media Efficiency for Mid-Market Advertisers with StackAdapt appeared first on Integral Ad Science.

IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers

IAS Team — Tue, 16 Sep 2025 12:00:00 +0000

At IAS, we’ve always believed that media quality means more than making sure ads are viewable, fraud-free, and brand-safe. It’s also about accountability — and that includes environmental responsibility and transparency. That’s why we’re excited to announce our expanded partnership with Good-Loop, making advanced carbon emissions measurement available to all IAS customers globally at no extra cost.

Why This Matters

As carbon emissions legislation rolling out across the globe and brands setting new sustainability goals, understanding the environmental impact of digital advertising has never been more important. Measuring carbon emissions is quickly becoming a core part of media quality — right alongside viewability, fraud prevention, brand safety and suitability, and geographic accuracy.

Now, every impression IAS measures across the open internet will include data on its carbon footprint, helping to make this standard practice for all advertisers and giving them the transparency they need to take meaningful action.

Powered by Good-Loop

Good-Loop, a certified B Corporation on a mission to deliver positive, climate-friendly advertising, has been powering emissions measurement within IAS Signal since 2023. Together, we’ve collaborated with early-adopter advertisers to create emissions benchmarks while also supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard.

Our Commitment

Both IAS and Good-Loop are committed to leading by example. IAS has voluntarily published data with The Climate Registry and is now officially setting SBTi-verified Net Zero emissions targets, joining over 10,000 companies, including Good-Loop, on the publicly verified path to Net Zero.

When it comes to protecting our planet, actions matter. By integrating sustainability into media quality, we’re helping advertisers reduce their carbon footprint — one campaign at a time.

For more information on IAS’s sustainability initiatives, please visit our ESG page.

The post IAS and Good-Loop Team Up to Enhance and Expand Emissions Measurement for Advertisers appeared first on Integral Ad Science.

Unlock Deeper Attention Insights on Snapchat

IAS Team — Mon, 30 Jun 2025 12:00:00 +0000

Go beyond viewability for a holistic look at media performance on Snapchat

At IAS, we’re committed to evolving the way you measure and understand your media performance. That’s why we’re pleased to announce first-to-market Snap Attention Measurement* — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.

This new offering combines IAS’s AI-powered media quality data with Lumen’s eye-tracking model, creating a bespoke attention score for a holistic view of how audiences are engaging with your ads.

With Snap Attention Measurement, you get:

A custom attention metric on Snapchat: Go beyond viewability and leverage key attention insights within IAS Signal to understand media performance and engagement.
A holistic view of attention across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels.
Trusted Third-Party Measurement: Providing you with trusted, independent third-party attention measurement to support your campaign performance goals.

Access a holistic understanding of attention to drive media performance on Snapchat. Reach out to an IAS representative to learn more.

*Snap Attention Measurement will be available in Q3 2025.

The post Unlock Deeper Attention Insights on Snapchat appeared first on Integral Ad Science.

IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement

IAS Team — Wed, 11 Jun 2025 12:00:00 +0000

Optimize your media investments on Lyft with greater confidence than ever before

IAS is pleased to announce a new partnership with Lyft Media, bringing first-to-market third-party Viewability, Invalid Traffic (IVT), and app-level Brand Safety measurement to Lyft’s in-app ad inventory, available now.

As one of the first to measure media quality within the Lyft app, IAS is setting a new standard for transparency in in-app advertising. Through IAS’s trusted, independent verification, Lyft advertisers can unlock meaningful media quality insights to make data-driven decisions that drive results.

What this means for advertisers:

Trusted third-party measurement: Get independent, third-party validation that ads are seen by real people in a brand safe environment.
Greater transparency: Gain access to near real-time insights and optimize campaign performance in one of the most engaging in-app platforms.
Actionable reporting in IAS Signal: Activate data-driven decisions to protect your brand and improve return on ad spend.

Protect and grow your brand on Lyft with confidence. Access the one sheet below and reach out to an IAS representative to get started.

The post IAS Partners with Lyft Media to Deliver First-to-Market Viewability, Invalid Traffic, and Brand Safety Measurement appeared first on Integral Ad Science.

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Team — Thu, 08 May 2025 12:00:00 +0000

Drive performance and suitability on SPN

IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads are shown across SPN.

SPN inventory consists of search-related websites and apps that help advertisers drive reach and conversions across mobile and desktop. With IAS Pre-Screen Brand Safety Solution for SPN, advertisers can automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.

Pre-Screen Brand Safety for SPN gives you:

Trusted Third-Party Control: IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned categories and 4 risk thresholds. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.
Support Across Campaign Types: Utilize IAS’s exclusion lists across all campaign types with SPN inventory, including Search, Standard Shopping, Apps, and Performance Max campaign types, available globally.
Comprehensive Global Coverage: Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now SPN.

We’re helping advertisers drive performance and suitability across the Google ecosystem. Access the one sheet and reach out to an IAS representative to get started.

The post Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) appeared first on Integral Ad Science.

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

IAS Team — Tue, 06 May 2025 12:00:00 +0000

Targeting and measurement available now on the Spotify Audience Network

Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence for their media buys.

IAS is pleased to announce with Spotify the launch of new Brand Safety and Suitability Features, inclusive of Targeting and Measurement products for podcasts on the Spotify Audience Network. Powered by best-in-class technology, IAS’s Brand Safety and Suitability Features, inclusive of Targeting and Measurement analyzes speech-to-text signals at the episode-level to classify podcast content across Spotify inventory, at scale.

With IAS Brand Safety and Suitability Features, inclusive of Targeting and Measurement, you get:

Best-in-Class Technology that analyzes audio signals at the podcast-level to classify audio content aligned to industry standards, at scale
Industry-Aligned Control: Set your preferred risk tolerance by choosing the Spotify Brand Suitability Tiers to activate Brand Suitability Targeting which aligns with your brand strategy, which minimizes ad waste and potential risk
Holistic Brand Safety & Suitability Measurement: With these new products, we can ensure campaign-level reporting to validate your campaigns are appearing next to brand suitable podcasts, and that your brand suitability targeting strategy is working as intended

Drive performance and scale your brand on Spotify. Access the one sheet and contact an IAS representative to get started today.

Note: IAS Brand Safety and Suitability Features, inclusive of Targeting and Measurement on the Spotify Audience Network is currently available in the U.S.

The post IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network appeared first on Integral Ad Science.