Publisher Archives - Integral Ad Science

Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership

IAS Team — Tue, 30 Sep 2025 12:00:00 +0000

Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung TV Plus viewers enjoy a seamless experience.

A partnership built on scale and innovation

The combination of Samsung Ads’ massive audience and Publica’s purpose-built CTV technology creates a powerful foundation for the next era of streaming. Advertisers gain transparent, performance-driven access to premium inventory, while viewers enjoy free, high-quality content with ad experiences that feel natural and unobtrusive.

By extending their exclusive global partnership, which began in 2022, Publica and Samsung Ads are proving that premium, ad-supported streaming can deliver for publishers, advertisers, and audiences alike.

Powering better ad experiences

Audiences expect CTV to feel as smooth as traditional television, even as the underlying infrastructure is powered by programmatic technology. Through this renewed partnership, Publica helps Samsung Ads meet this expectation through a set of advanced tools that deliver polished, linear-like ad breaks without sacrificing performance.

Advanced ad serving: Granular controls enable precise targeting and optimization so each ad break feels natural while delivering the precision of digital.
Smart ad pod decisioning: Slot-level targeting allows for first-pod placement or category exclusivity, helping advertisers maximize impact and manage frequency.
Unified auctions: All demand sources compete in a single, transparent auction that drives revenue and ensures fair access for buyers.
Server-side ad insertion (SSAI): Tiering, deduplication, and competitive separation keep ads relevant while maintaining a smooth viewing experience.

These capabilities allow Samsung Ads to balance the needs of advertisers with the expectations of viewers—an essential factor in the continued growth of Samsung TV Plus.

Expanding opportunities for advertisers

For advertisers, the partnership means more than just access to inventory. With Publica’s unified auction and advanced pod construction technology, buyers can plan campaigns with greater confidence and flexibility.

Programmatic access to Samsung TV Plus inventory allows marketers to extend their reach across a diverse mix of live channels and on-demand content, all while maintaining control over frequency and placement. The result is a premium environment where brands can scale campaigns and achieve measurable outcomes.

Setting the stage for the future of CTV

The renewal signals a continued focus on innovation in a fast-evolving marketplace. As streaming adoption accelerates and new ad formats emerge, Samsung Ads and Publica are committed to delivering the tools, data, and flexibility that advertisers need to connect with audiences across the globe.

For more information, please read the press release.

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The 2025 Industry Pulse Report

IAS Team — Tue, 19 Nov 2024 13:00:00 +0000

Industry experts reveal what’s next for digital media in 2025

IAS, in collaboration with YouGov, surveyed U.S. digital media experts to uncover the trends, technologies, and solutions that will drive digital advertising forward in 2025.

From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve.

Sneak Peek: Top Priorities & Challenges for 2025

Social Media Takes the Lead: 61% of media experts place social media at the top of their list, but not without its challenges. With deepfakes becoming more common and new opportunities like social shopping emerging, advertisers will need to adapt quickly.
Digital Video Growth: 43% of respondents expect digital video to dominate formats, particularly as it becomes more intertwined with social media. This format’s rise will require attention to new media quality threats like AI-generated content.
Influencer Marketing Ramps Up: 28% of experts are prioritizing influencer campaigns to drive social purchases, but the format may face challenges due to growing pains.
Safety Concerns Persist: Advertisers continue to rank safety as a top challenge, particularly in ensuring ads do not appear alongside risky content or misinformation. Deepfakes and ad waste are also high on the list, requiring strategic planning.

Download your copy of the 2025 Industry Pulse Report now to access the industry’s most actionable insights for a stronger 2025.

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Quality Attention For Publishers and Platforms

IAS Team — Thu, 03 Oct 2024 12:00:00 +0000

Deliver better engagement and drive revenue with Quality Attention

In today’s competitive digital landscape, publishers and platforms need more than just impressions and clicks to prove value to advertisers. As ad spend is scrutinized more than ever, it’s critical for publishers and platforms to ensure they’re demonstrating value and meeting advertisers’ KPIs.

Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Quality Attention provides insights into how users are interacting with ads, allowing publishers and platforms to take advantage of their best-performing inventory and deliver better performance.

With Quality Attention, publishers and platforms can:

Drive revenue: Command higher CPMs and drive revenue by demonstrating quality and effectiveness of ad placements.
Gain transparency into advertiser performance: Remove engagement blind spots and uncover insights into campaign effectiveness.
Create new revenue streams: Create new, unique revenue streams by easily packaging attention data into custom, attention-based segments.
Continuously improve performance and user engagement

Unlock the potential of your inventory and drive revenue with Quality Attention for publishers and platforms. Reach out to an IAS representative and access the one sheet now to learn more.

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Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

IAS Team — Thu, 13 Jun 2024 20:04:30 +0000

Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Maximize ROI with Measurement and Optimization solutions for Brands & Agencies
Drive Yield with Media Quality solutions for Publishers
Forge the Future of digital media as our Partner

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

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WHITE PAPER: Master the Art of CTV Monetization

IAS Team — Mon, 06 May 2024 21:24:27 +0000

Build superior ad breaks and drive yield on CTV

In the era of streaming, the demand for content has soared to unprecedented levels. However, viewers often face a barrage of repetitive and poorly-timed ads that fail to align with their preferences, leaving them yearning for a more engaging experience.

In this white paper, Publica by IAS deep dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating superior ad breaks.

In this white paper, you’ll learn:

How to curate exceptional CTV ad breaks
Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield
What CTV ad server attributes are required to deliver a quality viewing experience

Publica by IAS is the CTV ad server that helps publishers grow advertising revenue, build linear-like TV ad breaks, and improve viewers’ streaming experiences. Download the white paper now to learn more.

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IAS’s Commitment to Driving Engagement for Publishers

IAS Team — Thu, 18 Apr 2024 13:00:00 +0000

Building a healthier digital ecosystem with MFA measurement for publishers

The Association of National Advertisers recently reported that 21% of impressions, representing 15% of ad spend, is wasted on Made-For-Advertising (MFA) sites. Now more than ever, marketers are scrutinizing the quality of their advertising inventory to safeguard their business and maximize ROI — and IAS is committed to ensuring publishers have the opportunity to deliver.

Our IAS for Publishers solution exists to help publishers maximize yield and grow their audiences. Within IAS for Publishers, ad sellers can now report on both MFA and Ad Clutter and get insights into the quality of their inventory. This enhanced measurement allows publishers to optimize where needed to attract ad buyers and drive revenue. In turn, advertisers can leverage MFA and Ad Clutter measurement to reallocate their ad spend from poor-performing sites to high-performing, quality sites.

“As a leading independent premium technology publisher, Digital Trends Media Group is proud to provide advertisers with the confidence that their ads are being served in the highest quality environment, while simultaneously playing a part in promoting a healthier digital landscape,” said Dan Gaul, Co-Founder and Chief Technology Officer, Digital Trends Media Group. “Our partnership with IAS has given us greater insights around our premium inventory to ensure we are optimized for advertisers’ media quality standards, so we can continue to focus on delivering quality content to our audience.”

IAS leverages advanced machine learning technology to identify MFA and Ad Clutter sites based on supply chain data and site characteristics including ad-to-content ratio, total number of ads, and more. Publishers can take advantage of this actionable data to make informed decisions on inventory, ensuring ad space is high quality and high impact.

We’re committed to providing transparency to quality publishers across the globe, including those that are independent and minority-owned. We understand that new publishers may rely on paid traffic to build an audience — which is why we evaluate the purpose of the site in addition to the traffic source. If a small publisher’s site focuses on content rather than ads, their site will not be flagged as MFA.

IAS remains dedicated to creating solutions that contribute to a healthier, more responsible digital ecosystem for all. To learn more, access the one sheet below and reach out to an IAS representative.

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IAS Launches New UI for Publishers

IAS Team — Wed, 28 Feb 2024 14:00:00 +0000

New platform enhances efficiencies for publisher reporting and data visualization efforts

The publisher user experience just got a lot more efficient. IAS for Publishers is a new UI for the sell-side that enhances user experience and consolidates publishers’ development efforts. This new tool is faster and more efficient than ever before with features that bring enhanced customization and flexibility to publishers’ reporting and data visualization capabilities.

With IAS for Publishers, you get:

Improved user experience specifically for publishers
Enhanced customization, efficiency, and flexibility to your reporting and data visualization capabilities
Better support for future enhancements, allowing IAS to innovate faster and more efficiently

IAS for Publishers is for all publishers who do not have or plan to have CTV inventory. Beginning February 2024, existing IAS publishers who do not have CTV inventory will automatically be migrated to the new IAS for Publishers platform. There is no action required from publishers.

Drive efficiency across inventory with IAS for Publishers. Reach out to an IAS representative to learn more.

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Improve Transparency and Visibility with IAS’s Quality Partner Program

IAS Team — Wed, 04 Oct 2023 11:59:00 +0000

Maximize reach and drive demand among top advertisers

Did you know that 61% of media experts say insufficient transparency in terms of media quality metrics will negatively impact media spend this year?

Don’t let a lack of transparency slow you down. Gain greater recognition among the top brands and advertisers as an IAS Quality Partner. As part of our Quality Partner Program, participating publishers can utilize the IAS Quality Partner badge to increase visibility and drive demand from advertisers across the globe.

As a member of IAS's Quality Partner Program, you can:

Easily showcase your commitment to media quality and transparency to attract buyers
Leverage the IAS Quality Partner badge in your collateral and conversations
Be included in IAS’s Quality Partners list, shared externally with IAS advertisers to power awareness and demand

IAS strives to close the gap between the buy-side and sell-side to cultivate one unified digital advertising ecosystem. As a Quality Partner, you can drive demand while playing a pivotal role in fostering connection across the industry.

Become an IAS Quality Partner today. Access the one sheet below or reach out to your IAS representative to get started.

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Industry-leading media quality on Amazon Publisher Services Connections Marketplace

IAS TEAM — Tue, 28 Mar 2023 14:01:00 +0000

Your inventory is valuable. Optimize it with IAS.

IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace, a services marketplace where publishers can easily activate technology solutions with little or no new development work, saving them time and creating new revenue opportunities.

Through this global integration, publishers can now seamlessly access IAS’s Publisher Optimization solution within the APS Connections Marketplace. This integration gives publishers the ability to:

Increase yield and maximize inventory with greater transparency
Eliminate impression waste with automation to meet advertisers’ quality standards
Improve efficiency and yield by delivering advertisers KPIs for brand safety, ad fraud, viewability, and contextual relevance

Optimize ad delivery down to the placement level for both direct and programmatic deals. Download the one sheet to get started today.

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Watch On-Demand: A Critical Relationship – Advertisers and the Press

IAS TEAM — Thu, 31 Mar 2022 16:17:05 +0000

Advertisers and news platforms have a dynamic, long-standing relationship, and for good reason. Brands have historically played a critical role in supporting media, and ultimately, free press. However, in the wake of increasingly widespread misinformation and fake news, some advertisers have grown reluctant to run their ads alongside news due to perceived risk to their brand reputation.

As we look to further strengthen the relationship between news and advertisers, how can contextual targeting solutions help brands become more trusting of news platforms?

Watch our virtual panel on-demand with IAS, GroupM, and Reuters as they discuss how advertisers can utilize news platforms to maximize their ad spend with the help of contextual targeting.

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