Brand safety in a social world
Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.
3 Trends: What’s in store for digital advertising in 2018
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.
The evolution of social media advertising
In the beginning, there was the banner but today's digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.
How to optimize your ads inside walled gardens
Breaking down walls means better optimization The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms,...
Advertising on social: it’s all relative
Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...
Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
2016 year-end survey results
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers about digital advertising trends, predictions, innovators, and more.
The innovators of 2016
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers about digital advertising trends, predictions, and the top innovators of 2016.
Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
