Social Platforms Archives - Integral Ad Science

IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps

IAS Team — Tue, 04 Nov 2025 12:30:00 +0000

We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.

With the addition of Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps in the Chat Feed, IAS now provides comprehensive coverage across all Snapchat ad formats on any device.

More Transparency for Sponsored Snaps

Everyday 69 million people use Snapchat to create, share, and enjoy visual content. Sponsored Snaps allows advertisers to send Snaps directly to an audience and appear in Snapchat’s most popular tab: the Chat Feed.

Now, advertisers can measure how those Sponsored Snaps perform with the same transparency available across other Snapchat ad formats. The addition of IAS measurement ensures brands can better understand ad quality, engagement, and the integrity of impressions in this high-traffic environment.

IAS’s Total Media Quality for Snap provides advertisers with:

Comprehensive Measurement: Access Viewability, Invalid Traffic, Brand Safety and Suitability Measurement for available placements within IAS Signal
Brand Protection: Validate that media is appearing next to content aligned to brand goals and access fully customizable reports to help you understand the comprehensive brand suitability performance for a given campaign
Transparency: Gain insights into how ads are engaging audiences and reaching real users with metrics such as Time-in-View, Invalid Traffic rates, and more
Measure Every Second: Only IAS uses industry-leading frame-by-frame Multimedia Classification technology to classify content — combining image, audio, and text signals
Global reach: Engage in all Snapchat supported languages across Sponsored Snaps, Single Image or Video Ads, Story Ads, Collection Ads, Commercials, AR Lenses, and AR Filters

A Long-Standing Commitment to Media Quality

The expanded partnership builds on seven years of collaboration between IAS and Snap. Since 2018, IAS has provided advertisers with Viewability and IVT measurement on Snapchat, later adding Brand Safety and Suitability capabilities in 2024. Earlier this year, IAS also announced a first-to-market attention measurement partnership with Snap and Lumen Research — continuing to push innovation in how advertisers understand and optimize campaign performance.

Reach out to an IAS representative to learn more.

The post IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps appeared first on Integral Ad Science.

TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers

IAS Team — Tue, 28 Oct 2025 18:00:00 +0000

IAS expands partnership with TikTok to deliver trusted transparency and brand protection for advertisers

IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.

Pangle reaches more than 380,000 apps worldwide and connects with 2.9 billion daily active users through app traffic. With this latest integration, advertisers can pair IAS’s AI-driven Total Media Quality (TMQ) for TikTok post-bid measurement with IAS Post-Bid Measurement for TikTok Pangle, unlocking incremental reach and deeper transparency across a vast network of mobile apps.

Strengthening trust and transparency for global advertisers

This collaboration expands on IAS’s existing Social Optimization suite for TikTok, empowering advertisers to measure and optimize campaigns across diverse environments with confidence.

Through IAS Post-Bid Measurement for TikTok Pangle, advertisers gain:

Expanded Total Media Quality coverage: Viewability, Invalid Traffic (IVT), and Brand Safety Measurement across TikTok Pangle, in addition to TMQ for TikTok with coverage including TikTok’s For You Feed, Profile Feed, Following Feed, Search Feed, For You Feed and TikTok Lite (in supported markets).
Global reach: IAS supports TikTok Pangle advertising inventory spanning across 380,000 apps that reach audiences in the APAC, EMEA, and LATAM regions.
Trusted, third-party measurement: Verification that ads running on TikTok Pangle appear alongside brand-safe mobile apps, adhering to industry standards.

Building on a growing TikTok partnership

IAS and TikTok’s collaboration dates back to 2021 with the launch of a pre-bid optimization product, followed by the 2025 expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. This latest milestone demonstrates IAS’s continued commitment to providing end-to-end media quality measurement across the world’s most engaging social and in-app environments.

As the digital ecosystem evolves, IAS remains focused on delivering actionable insights that help advertisers optimize performance, protect brand reputation, and maximize ROI across every screen and platform.

Reach out to an IAS representative today to learn more.

The post TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers appeared first on Integral Ad Science.

How an Insurance Brand Cut Waste While Safeguarding Suitability

IAS Team — Tue, 28 Oct 2025 13:55:38 +0000

Key Results

0%

Drop in brand suitability fails

0%

Reduction in platform CPM

The Challenge

During peak travel seasons, social media conversations about accidents and natural disasters tend to surge — creating unwanted adjacency risks for insurance advertisers. A leading insurance brand wanted greater control over where its ads appeared, especially during the holidays, when such posts become more frequent.

However, default platform filters didn’t provide the precision needed to block specific types of content without limiting scale.

The Approach

Partnering with IAS, the brand implemented Social Optimization to create a custom suitability profile tailored to its unique risk thresholds. The team began by establishing a baseline using its standard first-party inventory filter, then relaxed those settings to allow more flexibility before layering in Social Optimization.

This setup allowed the brand to block only the most contextually misaligned content — like automotive accidents and natural disasters — while maintaining campaign reach and efficiency.

The Results

The impact was immediate. The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of Social Optimization. With fewer ads appearing next to unsuitable content, overall media efficiency improved, freeing up budget that could be reinvested into high-quality, brand-safe placements.

Why It Matters

For marketers in regulated industries like insurance, precision and protection are equally important. By pairing custom suitability controls with IAS Social Optimization, brands can safeguard reputation, eliminate waste, and reach audiences in the right moments — without compromising performance.

See how IAS Social Optimization can help you drive efficiency and safeguard suitability across every social platform.

The post How an Insurance Brand Cut Waste While Safeguarding Suitability appeared first on Integral Ad Science.

How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs

IAS Team — Tue, 21 Oct 2025 12:00:00 +0000

Key Results

0%

Increase in suitable impressions

0%

Decrease in platform CPM

The Challenge

For one major entertainment advertiser, brand suitability requirements across social media varied by the film being promoted. A family-friendly holiday release required maximum protection, while a horror campaign was less restrictive.

However, existing first-party platform filters weren’t flexible enough to meet these unique needs — creating a gap between brand safety and performance goals.

The Approach

The brand implemented IAS Social Optimization to layer customized suitability controls over its platform’s inventory filters. Starting with a relaxed first-party filter, IAS’s solution allowed the advertiser to fine-tune its suitability thresholds and blocklists for each campaign. This gave the brand more flexibility to align content adjacency with individual film requirements — without sacrificing scale.

Even with the cost of IAS Social Optimization and Total Media Quality included, the brand achieved measurable efficiency gains, showing that a customized approach to suitability drives both safety and scale.

With improved efficiency and lower CPMs, this brand’s savings can be reinvested into high-performing, suitable placements, reinforcing long-term campaign ROI across future social initiatives.

The Results

By shifting to a more dynamic suitability strategy, the brand achieved measurable gains across both performance and efficiency. More ads appeared in contextually aligned environments, driving stronger visibility and engagement from their target audience.

Video completion rates rose dramatically, and engagement followed suit, signaling that creative was resonating in the right moments. At the same time, smarter optimization reduced overall media costs, proving that brand suitability and efficiency can go hand in hand.

By taking a more dynamic approach to suitability, the brand achieved:

See how IAS Social Optimization can help you drive efficiency and safeguard suitability across every social platform.

The post How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs appeared first on Integral Ad Science.

IAS Expands Brand Safety & Suitability Measurement to Threads

IAS Team — Thu, 16 Oct 2025 13:00:00 +0000

Safeguard your campaigns on Threads with advanced content classification at scale

IAS is expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads. Advertisers can now validate their media placements on Threads feed with confidence—ensuring campaigns appear alongside content that aligns with brand values.

With this launch, advertisers gain access to the same trusted measurement already available across Facebook and Instagram Feed and Reels. Powered by IAS’s best-in-class Multimedia Technology, which uses image, audio, and text signals to evaluate content at scale, Total Media Quality for Meta helps safeguard brand reputation in real time.

With IAS’s Brand Safety and Suitability Measurement for Meta’s Threads, you get:

Third-party validation to ensure safe, suitable content adjacency on Threads feed
Comprehensive Suitability with insights across key categories and risk levels
AI-powered frame-by-frame analysis using best-in-class Multimedia Technology
Content-level reporting with custom suitability within the IAS Signal UI
Global scale with coverage across 34 supported languages

This expansion reinforces IAS’s commitment to helping brands safeguard and scale across Meta platforms with transparency and control.

Ready to explore Threads measurement? Learn how IAS can help you protect your brand and optimize performance.

The post IAS Expands Brand Safety & Suitability Measurement to Threads appeared first on Integral Ad Science.

Power Stronger Performance on Social

IAS Team — Mon, 15 Sep 2025 12:00:00 +0000

Learn how top advertisers are maximizing performance on social this holiday season

Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is constantly shifting. Virality, user-generated content, and platform-specific trends can change the tone of a feed in minutes — and during the holidays, the pace of change accelerates even more.

In our latest white paper, we explore how Social Optimization is helping global advertisers make their holiday campaigns more efficient, more effective, and more aligned with brand strategy. You’ll find out how top brands are taking charge of their social campaigns this holiday season with real-time suitability controls, seeing results like:

3x ROI on social media campaigns for a global telecommunications brand
48% decrease in wasted ad spend, enabling a leading insurance brand to reinvest back into suitable media
65% reduction in brand suitability fail rates, increasing performance and decreasing waste for a major retail brand

Marketers no longer have to compromise between safety and scale. Maximize your social investment and see better results during the holidays — and beyond.

Download the full white paper to find out how.

The post Power Stronger Performance on Social appeared first on Integral Ad Science.

Unlock Deeper Attention Insights on Snapchat

IAS Team — Mon, 30 Jun 2025 12:00:00 +0000

Go beyond viewability for a holistic look at media performance on Snapchat

At IAS, we’re committed to evolving the way you measure and understand your media performance. That’s why we’re pleased to announce first-to-market Snap Attention Measurement* — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.

This new offering combines IAS’s AI-powered media quality data with Lumen’s eye-tracking model, creating a bespoke attention score for a holistic view of how audiences are engaging with your ads.

With Snap Attention Measurement, you get:

A custom attention metric on Snapchat: Go beyond viewability and leverage key attention insights within IAS Signal to understand media performance and engagement.
A holistic view of attention across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels.
Trusted Third-Party Measurement: Providing you with trusted, independent third-party attention measurement to support your campaign performance goals.

Access a holistic understanding of attention to drive media performance on Snapchat. Reach out to an IAS representative to learn more.

*Snap Attention Measurement will be available in Q3 2025.

The post Unlock Deeper Attention Insights on Snapchat appeared first on Integral Ad Science.

Social Optimization for TikTok Now Includes Video Exclusion Lists

IAS Team — Mon, 14 Apr 2025 14:00:00 +0000

Access greater control over brand-suitable ad placements on TikTok

Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your advertising investments on TikTok.

With Social Optimization for TikTok, you get:

Enhanced Customization: Drive further custom suitability on TikTok aligned to the 12 industry-aligned categories with Video Exclusion Lists by avoiding unsuitable content based on your brand-specific needs.
Comprehensive Global Coverage: Pair IAS’s Total Media Quality for TikTok with Social Optimization to ensure a comprehensive global solution for the platform.
Ease of Activation: Seamlessly activate Video Exclusion Lists and access automatically measured and classified impressions from individual campaigns to exclude adjacent content that does not meet your brand preferences. Validate lists are working as intended with Total Media Quality and adjust your suitability strategy as needed.
Frame-by-Frame Analysis: Accurately classify content at scale through frame-by-frame analysis, which is up to 74% more accurate than frame sampling. Frame-by-frame analysis is powered by IAS’s AI-driven Multimedia Technology, combining image, audio, and text signals.

This expansion helps you meet individual brand suitability and contextual requirements while having greater control and confidence in your ad placements on TikTok. Together, IAS optimization and measurement solutions create a closed-loop on TikTok, letting you drive greater media efficiency and ROI.

Access the one sheet now and reach out to an IAS representative to get started.

The post Social Optimization for TikTok Now Includes Video Exclusion Lists appeared first on Integral Ad Science.

Total Media Quality Now Available on Reddit

IAS Team — Thu, 03 Apr 2025 12:00:00 +0000

Engage with real users and protect your brand on Reddit

Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as part of Total Media Quality for Reddit.

With more than 16 billion posts and comments to leverage on Reddit, the combination of IAS’s AI-driven Multimedia Technology and Reddit’s existing moderation capabilities gives brands more protection than ever before.

Total Media Quality for Reddit gives you:

Transparency to validate your content adjacency with trusted third-party analysis aligned to the industry standard framework
Best-in-class technology that utilizes machine learning for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on the feed at scale, alongside Viewability and IVT measurement
Holistic global coverage across web and in-app, video, and display campaigns for Reddit’s Feed, Conversation, and takeover placements

Engage with real users and scale in brand safe environments with Total Media Quality for Reddit. Access the one sheet below and reach out to an IAS representative to get started today.

The post Total Media Quality Now Available on Reddit appeared first on Integral Ad Science.

Improve Brand Suitability with Meta Optimization

IAS Team — Thu, 13 Feb 2025 17:00:04 +0000

Leverage Content Block Lists for increased brand suitability on Facebook and Instagram Feed and Reels

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement.

With IAS’s First-to-Market Content Block Lists, you get:

Pre-screened Lists: Content Blocks Lists, powered by advanced machine learning, are available to activate before impressions are placed to support the delivery of brand suitable ad placements.
Custom, Dynamic Control: Create custom Content Block Lists based on 12 industry-aligned standards and 9 contextual suitability categories. Plus with an hourly refresh of content, the lists keep up with the pace of content creation to ensure brand suitability at scale.
Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for accurate classification.
Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
End-to-end Campaign Support: Pair Content Block Lists with Total Media Quality for Meta across 34 languages on Facebook and Instagram Feed and Reels to scale the brand suitability of your digital media investments.

Improve brand suitability and scale across Facebook and Instagram Feed and Reels with end-to-end campaign support from IAS. This product is now available globally.

Access the one sheet or reach out to an IAS representative today.

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