Media Quality Reports Archives - Integral Ad Science https://integralads.com/apac/insider/category/mqr-apac/ The Hidden Cost of MFA Webinar Wed, 21 May 2025 04:11:57 +0000 en-APAC hourly 1 https://wordpress.org/?v=6.8.3 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Media Quality Reports Archives - Integral Ad Science https://integralads.com/apac/insider/category/mqr-apac/ 32 32 Media Quality Report: 20th Edition https://integralads.com/apac/insider/media-quality-report-20th-edition/ Tue, 20 May 2025 12:00:00 +0000 https://integralads.com/?p=342061 Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

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Industry-leading benchmarks for superior media quality

IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily.

As the gold standard in media quality, the Media Quality Report (MQR) is here to help marketers across the globe assess performance through the industry’s most actionable data. This year’s report offers an in-depth look into global media quality data, key trends shaping the digital landscape, and a step-by-step guide for how to get the most out of the MQR.

Dive into this year’s report, with key trends including:

  • BRAND RISK: The share of offensive content increased 72% year-over-year.
  • AD FRAUD: Fraud rates for campaigns that were not protected against fraud increased 19%.
  • VIEWABILITY: Overall viewability stabilized, but global desktop video viewability reached a record high of 83.9%.

With digital media evolving every day, reliable benchmarks are more important than ever. See how your media stacks up — and where to take action next.

Download the report today to access IAS’s industry-leading global benchmarks.

ACCESS REPORT

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]]> Media Quality Report: 19th Edition https://integralads.com/apac/insider/media-quality-report-19th-edition/ Tue, 07 May 2024 12:00:00 +0000 https://integralads.com/insider/media-quality-report-19th-edition/ The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

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Industry-leading benchmarks for superior media quality

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media. 

The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.

Dive into this year’s key trends, with highlights including:

  • Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
  • Time-in-view hit a new low in H2 2023
  • Brand risk rose in the Americas as election cycles began

As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.

Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.

DOWNLOAD

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